Video circulated on email and generating viral buzz, for years considered not worth tracking, is gradually taking its place among the TV show ratings universe in the form of Unruly Media’s viral video chart which we previously reviewed here on TechCrunch.

Last week they did a deal with the Guardian, syndicating their weekly viral video chart. Unruly’s Scott Button says the Guardian will carry a Top 20 News & Current Affairs listing of videos this Friday morning. Deals with other media companies appear to be on the cusp of being signed as well.