Comments on: New UK blog publisher launches http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/ Tracking European web and mobile start-ups Sun, 12 Feb 2012 20:59:20 +0000 hourly 1 By: turk pornosu http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-200634 turk pornosu Tue, 10 Feb 2009 10:47:05 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-200634 thank you... thank you…

]]> By: Mike Butcher http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-39783 Mike Butcher Wed, 26 Sep 2007 14:07:03 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-39783 Agency guy - so you don't think the ex-head of online content at the Guardian and Yahoo plans to take this very seriously, right? Maybe when ad agencies take their collective heads out of their collective arses they'll see the value in blogs, as much as the readers already do. Having written about media buying agencies in the past and witnessing their general inability to understand significant online media trends ("Ah bugger it. Let's just buy some TV ads, eh?") you're probably right, it ain't going to happen any time soon. Agency guy – so you don’t think the ex-head of online content at the Guardian and Yahoo plans to take this very seriously, right? Maybe when ad agencies take their collective heads out of their collective arses they’ll see the value in blogs, as much as the readers already do. Having written about media buying agencies in the past and witnessing their general inability to understand significant online media trends (“Ah bugger it. Let’s just buy some TV ads, eh?”) you’re probably right, it ain’t going to happen any time soon.

]]> By: Agency guy http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-39770 Agency guy Wed, 26 Sep 2007 12:59:08 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-39770 The problem with blogs is that the advertising buying points don't take them particularly seriously; you have to generate tens of million of impressions to make them a growth business financially, and you won't get that from a UK blog. If all they are looking to do is earn an honest crust but not get rich, then they may do that in time off CPA andGoogle ads. Content is king but you need to demonstrate seriousness by taking your publishing seriously - that's what the agencies are looking for. The problem with blogs is that the advertising buying points don’t take them particularly seriously; you have to generate tens of million of impressions to make them a growth business financially, and you won’t get that from a UK blog. If all they are looking to do is earn an honest crust but not get rich, then they may do that in time off CPA andGoogle ads. Content is king but you need to demonstrate seriousness by taking your publishing seriously – that’s what the agencies are looking for.

]]> By: Bob Jones http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-39392 Bob Jones Tue, 25 Sep 2007 13:16:49 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-39392 A pink politics blog? Seems off to me .. political gossip colulmn? Wow, thrilling. It looks like a blog that would be dicussing what type of suite would suit Gordon Brown or what exactly is wrong with Sherie Blair's hair - not exactly what I'll be reading. A pink politics blog? Seems off to me .. political gossip colulmn? Wow, thrilling.

It looks like a blog that would be dicussing what type of suite would suit Gordon Brown or what exactly is wrong with Sherie Blair’s hair – not exactly what I’ll be reading.

]]> By: Lee Sai Fon http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-39359 Lee Sai Fon Tue, 25 Sep 2007 11:31:14 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-39359 There's also http://www.reallifenews.com/ - they're not very good at PR though... There’s also http://www.reallifenews.com/ – they’re not very good at PR though…

]]> By: Ivan Pope http://eu.techcrunch.com/2007/09/25/new-uk-blog-publisher-launches/comment-page-1/#comment-39347 Ivan Pope Tue, 25 Sep 2007 10:24:24 +0000 http://uk.techcrunch.com/2007/09/24/new-uk-blog-publisher-launches/#comment-39347 Yeah. Whatever. Remember Mink Media? Big hitter, big ambitions. Started with a blog about politics. Why do they always start with a blog about politics? How about a blog about schools, or housing or crime or something with a broad populist bent? Eh? Yeah. Whatever. Remember Mink Media? Big hitter, big ambitions. Started with a blog about politics. Why do they always start with a blog about politics? How about a blog about schools, or housing or crime or something with a broad populist bent? Eh?

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