Comments on: ChannelFlip cranks up Web TV shows

By: Jules Bennet

Jules Bennet — Fri, 17 Oct 2008 15:28:32 +0000

Nearly a year one, I actually think the ChannelFlip team is doing really well now. Good site, some good shows and some high profile advertisers…

By: Agency gal

Agency gal — Tue, 04 Dec 2007 11:17:37 +0000

I think you’re missing the point that this is a start-up with interesting potential, not the be all and end all of web TV from day one.

And I hate to say it but you’re wrong about production values – if you look at the most popular web TV right now – Rocketboom, Revision 3 – you’ll see that consumers dig the ‘authentic’ look of relatively low budget TV (content is king…) If they want ‘real’ (irrelevant) TV they can switch on the box…

By: Agency guy

Agency guy — Tue, 02 Oct 2007 08:28:11 +0000

This is exactly what web TV should NOT be. Poor production values, dodgy presenters, a thumb in the air in the hope of getting some ad revenue and making it big. And 18-35 men? They could have found a slightly less crowded marketplace. There are much better offerings going on within brand from the major publishers.

WebTV will succeed where TV-style production values are brought online – attention to script, editing, sound and so on. All missing here.