Google is to add blogs to its Universal Search results, according to Marissa Mayer, the firm’s search products and user experience VP, in eWeek. This is the first media type to be added since Google launched its Universal Search programme in May. Further innovations are planned she said:
“We talked about it as a new playground for our engineers and it’s true. We’re actually developing a bunch of interesting experiments in terms of the interface and what could happen in terms of Universal Search.”
This is great news for bloggers and social media generally, including social media startups. Now some search terms will end up being owned by most genuinely popular sites, many of which are blogs but which don’t currently get a look in on search results. But it’s bad news for a SEOs and already hard-presed brand marketers. I feel so sad for them.

funny, thought they had already done this. BUT it’s not what I want. I want continuous search! Search with rss. Yahoo has it. Ask me who is better in rss, Yahoo or Google. I’ll answer Google… so what is the problem!
I have definitely seen them testing it before Don, I think I searched for search engine optimisation on google UK and a blog called PhoenixRealm.com showed up at the bottom of the page, I think it said blog results or something next to it.
interesting artice
rc
trading tennis blog
Mike,
Could you squash the spam comments please.
More relevantly, david is right, it was at the bottom;
Also, Don’t you like Google’s self-absorbtion, what we’d call preferred results or self-serving -how long’s yahoo been linking back to it’s own sub-sites, Google has to call “universal”…..
Yours kindly,
Shakir Razak
Sorry. Blogs have been there for a while. I’ve got several Google alerts that include blog results.