Email, not social networking, is the most desired service for UK mobile phone users according to a survey of 1,010 mobile phone users by . Some 33% stated that email would be their number one priority followed by 25% of the votes for social networking. And 20% highlighted a preference for using their phone to access local information about their surroundings while 13% said that they would use their phone to obtain travel and route planning information. The results from the Webcredible survey were:

* Email – 335 votes (33%)
* Social networks – 254 votes (25%)
* Local information/whats around you – 199 votes (20%)
* Travel information/planning – 135 votes (13%)
* Online shopping – 87 votes (9%)