Comments on: Private shopping clubs miss a few Web 2.0 tricks

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By: Miriam Lahage

Miriam Lahage — Tue, 05 Feb 2008 15:05:29 +0000

Fergus, thanks for the nod!

Mike and all…as current inhabitants of this growing space, we’ve seen massive growth in our Private Sale business, echoing the interest that these two companies have received. We agree with your point, however, that some people can get put off, which is why we choose to carry additional product that is open to everyone. In fact at koodos we’ve noticed a trend of two types of consumers – the ones that simply want stylish products at smart prices (hence our strapline–koodos–stylish brands, smart prices) and the ones that want a bit more, a feeling that they are being part of something exclusive and getting something they can’t get elsewhere (hence our Private Sales).

For the latter, brands also love being part of it, as they get huge koodos from customers that they won’t necessarily attract on the high street. To sum up, both our exclusive Private Sales and our open access for other products have equally contributed to our success so far.

Further to Fergus’ point, we have and will continue to try our hand at implementing Web 2.0 technologies such as widgets from Nooked and customer reviews courtesy of Reevoo. I would agree that we all have some work to do before we could ever call ourselves 2.0…I’d also recommend everyone to have a look at osoyou.com, as it has a really interesting social networking model.

Best regards,
Miriam

By: Fergus Burns

Fergus Burns — Mon, 04 Feb 2008 14:12:47 +0000

Hi Mike

Check out koodos

using widgets, etc – and have great product range

see http://the-accelerator.blogspot.com/2007/08/koodos-using-feedcommerce.html

Best regards
Fergus

By: Mike Butcher

Mike Butcher — Fri, 01 Feb 2008 11:34:03 +0000

Daivid – have changed time on blog. Should work… testing…

By: David Petherick

David Petherick — Fri, 01 Feb 2008 10:47:27 +0000

My comment reads as being 11:46.
It’s 10:46 in the UK. Shome mishtake shurely?

By: David Petherick

David Petherick — Fri, 01 Feb 2008 10:46:21 +0000

It’s an open opportunity, as you say Mike.

But can I also suggest that many Web 2.0 sites are missing a few branding tricks? Some new social networks are going full steam down the ‘exclusive’ route, but they are not partnering with these ‘old media’ outlets to launch.

My wife finds social networks too full of geeks and snakeoil purveyors, but if there was one where the F-word was the focus, (fashion, dahlings, fashion) and even the hint of a discount or limited edition exclusivity, she’d be in there like a ferret up a drainpipe, or a footballer’s wife let loose on Rue Fauborg St Honore…