Comments on: The UK is now crucial to Google’s revenues http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/ Tracking European web and mobile start-ups Tue, 24 Nov 2009 18:49:33 +0100 hourly 1 By: Doug Monro http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/comment-page-1/#comment-115772 Doug Monro Tue, 19 Feb 2008 22:48:50 +0000 http://uk.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/#comment-115772 If you take a look at the growth from Q3 to Q4 in UK vs US or rest of international, you will see that Google UK has seen what seems to be a really bad slowdown. Not sure this is completely explained by "a seasonal slowdown in finance and travel". Any ideas what is driving this? Something odd going on with the advertising economy? It can hardly be shifts in market share! If you take a look at the growth from Q3 to Q4 in UK vs US or rest of international, you will see that Google UK has seen what seems to be a really bad slowdown. Not sure this is completely explained by “a seasonal slowdown in finance and travel”.

Any ideas what is driving this? Something odd going on with the advertising economy? It can hardly be shifts in market share!

]]> By: Gary Reid http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/comment-page-1/#comment-115756 Gary Reid Tue, 19 Feb 2008 22:11:46 +0000 http://uk.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/#comment-115756 Great work Seamus, (and Mike for pointing this out). I've certainly seen clients increasing spend (AdWords). If the recession bites then who knows what will happen, previous recessions have seen a shift towards direct marketing/PR and away from brand marketing. In today's world that would mean moving further away from TV towards PPC, well it would if you consider PPC below-the-line, which some do and some don't. @Julian - I think there are lots of people who make a little bit out of AdSense and a few who make a living from it and I'm not sure what will happen in the future, 90% of the PPC campaigns I run have 'content' switched off, especially since so many have moved to tracking CPA. Great work Seamus, (and Mike for pointing this out).

I’ve certainly seen clients increasing spend (AdWords). If the recession bites then who knows what will happen, previous recessions have seen a shift towards direct marketing/PR and away from brand marketing. In today’s world that would mean moving further away from TV towards PPC, well it would if you consider PPC below-the-line, which some do and some don’t.

@Julian – I think there are lots of people who make a little bit out of AdSense and a few who make a living from it and I’m not sure what will happen in the future, 90% of the PPC campaigns I run have ‘content’ switched off, especially since so many have moved to tracking CPA.

]]> By: Julian Bond http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/comment-page-1/#comment-115690 Julian Bond Tue, 19 Feb 2008 19:05:06 +0000 http://uk.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/#comment-115690 "Publishers who run Google Adsense now make almost as money (£400m in fact) from them as running normal banner advertising (£450m)," How does that work then? Does Techcrunch make any money from Adsense? Or is this a triumph of lying with stats; you only get included if your site has both Adsense and banner ads AND you responded to a Google survey? “Publishers who run Google Adsense now make almost as money (£400m in fact) from them as running normal banner advertising (£450m),”

How does that work then? Does Techcrunch make any money from Adsense? Or is this a triumph of lying with stats; you only get included if your site has both Adsense and banner ads AND you responded to a Google survey?

]]> By: Ed http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/comment-page-1/#comment-115645 Ed Tue, 19 Feb 2008 17:45:08 +0000 http://uk.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/#comment-115645 Not sure how Google's share of search could increase. How do you improve on 90-95%? Not sure how Google’s share of search could increase. How do you improve on 90-95%?

]]> By: Seamus McCauley http://eu.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/comment-page-1/#comment-115635 Seamus McCauley Tue, 19 Feb 2008 17:36:05 +0000 http://uk.techcrunch.com/2008/02/19/the-uk-is-now-crucial-to-googles-revenues/#comment-115635 Hi Mike Thanks for the link. Just to clarify: Google looks to have made more revenue in 2007 than ITV1 as a channel, not than ITV as a network (ITV PLC will probably come in around £2 billion in total for 2007, still nearly double Google's revenue); and the £400m I believe publishers made from running search ads in 2007 compares to £450m they made from display in 2006, the previous year. I'm expecting a total closer to £600m for UK display in 2007 when the numbers come in. Cheers Hi Mike

Thanks for the link. Just to clarify: Google looks to have made more revenue in 2007 than ITV1 as a channel, not than ITV as a network (ITV PLC will probably come in around £2 billion in total for 2007, still nearly double Google’s revenue); and the £400m I believe publishers made from running search ads in 2007 compares to £450m they made from display in 2006, the previous year. I’m expecting a total closer to £600m for UK display in 2007 when the numbers come in.

Cheers

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