In a small acquisition UK mobile services provider 3Bill has acquired UK social network Profile Heaven for an undisclosed sum. The youth-focused network will be integrated with 3Bll’s mobile software and content platform, presumably as yet another of the many attempts to crack the mobile social (MoSo) networking nut. A relaunch of the site is planned for early summer of 2008 focusing on entertainment. riht now it’s tough to call who will win at this game, and lately people have started talking about iPhone web apps as the new MoSo driver.
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i dont reckon they will focus on the mobile social network aspect so much – probably they will try to mobilise/ monetise the content and traffic on the web network using their billing/ mobile platforms. For example, download a picture to your phone, SMS competitions etc ?
As one of the leading mobile application developers in the UK we have an extensive knowledge of the mobile sector. In addition we have been developing a new generation of web social networking products with a unique twist in house, for the last three years . Combined we believe we have a very poweful new proposition that will raise the bench as it is both a viral and creative enhancement on social networking. The strategic aquisition of Profileheaven and its re development with give us the required sprinboard for a rolling start.