BlinkBox, a UK startup which allows users to overlay a video clip with a personalised message, has had a site overhaul and new UI ahead of a “full” launch in April. (Hell, it looks pretty launched to me?). The idea is that the video prompt the recipient to buy or rent the movie/show. All the content is pre-approved for use by the rights-holders and is heavily DRM’d.

BlinkBox has already signed a number of studios to the site including Warner Brothers, Universal Pictures, Paramount Pictures, Aardman Animations and Discovery Networks. The site is run by an experienced team: the co-founders are Michael Comish (CEO), formerly managing director of 4 Services at Channel 4, and Adrian Letts (COO), formerly with the mobile content team for Vodafone.