Comments on: Get a FireEagle invite while they’re hot http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/ Tracking European web and mobile start-ups Sun, 08 Nov 2009 08:21:42 +0100 hourly 1 By: Mike Butcher http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-122672 Mike Butcher Mon, 17 Mar 2008 22:51:44 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-122672 All the invites have now gone. Apologies to those who didn't get one - if I get any more I'll let you know. All the invites have now gone. Apologies to those who didn’t get one – if I get any more I’ll let you know.

]]> By: Keith http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-122140 Keith Fri, 14 Mar 2008 22:31:23 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-122140 Location based services start to bridge the gap between our digital life and our real life. Activities in the real world will impact the our applications and vice versa. Advertising in applications and service will become more targeted, which is better for customers too. I can foresee this being the start of augmented reality, where your location-aware device will provide a digital overlay as you navigate the real-world. Exciting times! P.S. Please can I get a FireEagle invite!! Location based services start to bridge the gap between our digital life and our real life. Activities in the real world will impact the our applications and vice versa.

Advertising in applications and service will become more targeted, which is better for customers too.

I can foresee this being the start of augmented reality, where your location-aware device will provide a digital overlay as you navigate the real-world.

Exciting times!

P.S. Please can I get a FireEagle invite!!

]]> By: Brian O'Donovan http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121922 Brian O'Donovan Fri, 14 Mar 2008 11:39:58 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121922 Despite the optimism of the flat world believers where you are in the world really does matter. What is needed is an easy way for applications to get a good guess where the user is located without making the user go to great trouble to specify this. I am hoping that Fireeacgle can solve this problem. Despite the optimism of the flat world believers where you are in the world really does matter. What is needed is an easy way for applications to get a good guess where the user is located without making the user go to great trouble to specify this.

I am hoping that Fireeacgle can solve this problem.

]]> By: Chris Fleming http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121919 Chris Fleming Fri, 14 Mar 2008 11:29:59 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121919 Hey see it wasn't sooooh hard to get intelligent comments :) and as usual I'm the 11th :( One thing that I thought about a few days ago is that this kind of "Location Intelligence" may help with is putting you in touch in the Digital World with people that you may pass by in the Real World. People who are attending the same events as you or even just drinking in the same pub. Hey see it wasn’t sooooh hard to get intelligent comments :)

and as usual I’m the 11th :(

One thing that I thought about a few days ago is that this kind of “Location Intelligence” may help with is putting you in touch in the Digital World with people that you may pass by in the Real World. People who are attending the same events as you or even just drinking in the same pub.

]]> By: Ket http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121901 Ket Fri, 14 Mar 2008 10:56:31 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121901 Location Awareness is the missing ingredient to the web's digital intelligence. There are large number of social networks, directories and services that offer geo related data/products. Being able to leverage a location aware service should open up the doors for developers to build applications that can interact with several different API's or web services which will allow for a much richer internet experience, giving rise to contextual feedback and reporting. Advertising is one revenue stream that can help pay for the development of these apps, huge as it is for advertisers, it will also allow another layer of creativity and development to flow from within the internet community. It should usher in a progression in the way we interact with our digital lifestyle and provide many practical applications, that could see a change in the way we use computing. Journalism, commerce, social interaction. Everyone will benefit. There will no doubt be a lot of discussion over the privacy of tracking, applications should be developed with sensible and proper controls. And give the control and storage of sensitive data firmly to the users. I'm very excited about it. Location Awareness is the missing ingredient to the web’s digital intelligence. There are large number of social networks, directories and services that offer geo related data/products. Being able to leverage a location aware service should open up the doors for developers to build applications that can interact with several different API’s or web services which will allow for a much richer internet experience, giving rise to contextual feedback and reporting.

Advertising is one revenue stream that can help pay for the development of these apps, huge as it is for advertisers, it will also allow another layer of creativity and development to flow from within the internet community. It should usher in a progression in the way we interact with our digital lifestyle and provide many practical applications, that could see a change in the way we use computing. Journalism, commerce, social interaction. Everyone will benefit.

There will no doubt be a lot of discussion over the privacy of tracking, applications should be developed with sensible and proper controls. And give the control and storage of sensitive data firmly to the users.

I’m very excited about it.

]]> By: Ralph http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121900 Ralph Fri, 14 Mar 2008 10:50:14 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121900 It's the first tangible step for the ubiquitous web. That's what it is. It’s the first tangible step for the ubiquitous web. That’s what it is.

]]> By: uberalex http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121888 uberalex Fri, 14 Mar 2008 10:29:22 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121888 Location aware services provide a load of technical and usability improvements for the user in a transparent way. Knowing where someone is means that an application developer can accommodate many of the usage assumptions that usually require a mode change: lower impact interfaces in busier environments and so on. Location is just the first part in a much richer tapestry of context and the ultimate vision of the ubiquitous computing environment. Location aware services provide a load of technical and usability improvements for the user in a transparent way. Knowing where someone is means that an application developer can accommodate many of the usage assumptions that usually require a mode change: lower impact interfaces in busier environments and so on.

Location is just the first part in a much richer tapestry of context and the ultimate vision of the ubiquitous computing environment.

]]> By: Sergey http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121883 Sergey Fri, 14 Mar 2008 10:02:37 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121883 Because they bring us - internet people - back to reality! They connects us with real life. Look around you! It's beautiful here and there're a lot of nice people to meet! Location-aware APPs unveil this. Because they bring us – internet people – back to reality! They connects us with real life. Look around you! It’s beautiful here and there’re a lot of nice people to meet! Location-aware APPs unveil this.

]]> By: Oliver Budworth http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121880 Oliver Budworth Fri, 14 Mar 2008 09:55:54 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121880 For advertisers, geographic location is one of the hottest pieces of demographic information they can get their hands on. Location specific targeting for ads, emails etc means more relevancy to the recipient, thus works towards improving things such as CTR. All this lends to happier advertisers due to better returns, and a happier audience due to more targeted relevant content. For advertisers, geographic location is one of the hottest pieces of demographic information they can get their hands on. Location specific targeting for ads, emails etc means more relevancy to the recipient, thus works towards improving things such as CTR. All this lends to happier advertisers due to better returns, and a happier audience due to more targeted relevant content.

]]> By: Ciaran http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121876 Ciaran Fri, 14 Mar 2008 09:41:31 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121876 I think the main main reason location-aware web applications will be big is because they will facilitate highly targeted location aware adverts. Imagine looking some mobile restaurant review site and its showing you ads for places to eat right beside you. I think the main main reason location-aware web applications will be big is because they will facilitate highly targeted location aware adverts.

Imagine looking some mobile restaurant review site and its showing you ads for places to eat right beside you.

]]> By: Jerome Ribot http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121873 Jerome Ribot Fri, 14 Mar 2008 09:40:09 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121873 Advertisers alone need to think of new ways to get their message across - television ad revenues are dead and dying, banner ads are old, the mobile advertising practices of right now are all failing - as consumers, we certainly don't respond well to sms spamming. However, mobile devices are personal devices, so for advertising to be personalised based upon your locale is surely the next logical step. Fireeagle could play a pivotal role in setting the standard for location-based advertising, for as long as it's relevant, users will see its value; an incredibly important factor for success. Advertisers alone need to think of new ways to get their message across – television ad revenues are dead and dying, banner ads are old, the mobile advertising practices of right now are all failing – as consumers, we certainly don’t respond well to sms spamming.

However, mobile devices are personal devices, so for advertising to be personalised based upon your locale is surely the next logical step. Fireeagle could play a pivotal role in setting the standard for location-based advertising, for as long as it’s relevant, users will see its value; an incredibly important factor for success.

]]> By: Ed French http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121872 Ed French Fri, 14 Mar 2008 09:35:49 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121872 Advertising revenues are pivotally linked to relevance- when the screen is small that's particularly critical as real-estate is very precious. Getting the balance between favouring the consumer vs. the paying advertiser will be critical. (Sanoodi.com's approach is interesting in this regard) Advertising revenues are pivotally linked to relevance- when the screen is small that’s particularly critical as real-estate is very precious. Getting the balance between favouring the consumer vs. the paying advertiser will be critical. (Sanoodi.com’s approach is interesting in this regard)

]]> By: Thomas http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121871 Thomas Fri, 14 Mar 2008 09:28:18 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121871 the idea of overlaying information on top of the real world by tagging and noting real places while still being connected to a social tissue is what it's all about. the idea of overlaying information on top of the real world by tagging and noting real places while still being connected to a social tissue is what it’s all about.

]]> By: Dan http://eu.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/comment-page-1/#comment-121870 Dan Fri, 14 Mar 2008 09:23:39 +0000 http://uk.techcrunch.com/2008/03/14/get-a-fireeagle-invite-while-theyre-hot/#comment-121870 Location combined with the mobile web is going to help us get more connected in the real world... get us away from the PC and get really social. Its going to be all about the mobile web this year, combine this with location aware services and we can all get connected! No more anonymous faceless social connections, anonymous photos and messages... bring the connections to life ;) Location combined with the mobile web is going to help us get more connected in the real world… get us away from the PC and get really social.

Its going to be all about the mobile web this year, combine this with location aware services and we can all get connected! No more anonymous faceless social connections, anonymous photos and messages… bring the connections to life ;)

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