Comments on: Coldplay proves that free music is… popular http://eu.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/ Tracking European web and mobile start-ups Mon, 13 Feb 2012 09:01:36 +0000 hourly 1 By: Jerry Maxwell http://eu.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/comment-page-1/#comment-135085 Jerry Maxwell Sun, 11 May 2008 22:15:22 +0000 http://uk.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/#comment-135085 The Nikolai Levey remix has really taken off too in the past few days, showing the power of a timely underground remix in these situations. The Nikolai Levey remix has really taken off too in the past few days, showing the power of a timely underground remix in these situations.

]]> By: Mike Butcher http://eu.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/comment-page-1/#comment-132996 Mike Butcher Tue, 29 Apr 2008 22:39:52 +0000 http://uk.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/#comment-132996 James - Radio remains popular. That's us told then! :-) James – Radio remains popular. That’s us told then! :-)

]]> By: James Cridland http://eu.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/comment-page-1/#comment-132982 James Cridland Tue, 29 Apr 2008 20:58:16 +0000 http://uk.techcrunch.com/2008/04/29/coldplay-proves-that-free-music-is-popular/#comment-132982 In terms of how this play compares to radio: well, just one play on a little local radio station in most areas of the country, even out of peak times, will be heard by over 10,000 people. RAJAR's figures give radio stations a figure for "how many people are listening" every quarter-hour of every day, in case you wondered how I know - though those figures aren't generally released by broadcasters. And of course, radio has been 'giving away free music' since November 14th, 1922. Yes, it's quite popular: 89% listen every week, for a total of (assume Dr Evil voice) one billion hours. Actually, last.fm is oddly unpopular. It's visited by rather fewer people than BBC Radio 1, for example, or Radio 2, or GCap station websites, or Yahoo Music. I had that exact slide (from ComScore) thrust in front of me at a radio conference yesterday, by none other than GCap's current CEO, Fru Hazlitt. And, naturally, last.fm are only monitoring how many times it's being played by users with the last.fm software, which spies (with your consent) on what you're listening to. The actual total number of plays is likely to be very much higher than 10,000. This spoils my argument, naturally. In terms of how this play compares to radio: well, just one play on a little local radio station in most areas of the country, even out of peak times, will be heard by over 10,000 people. RAJAR’s figures give radio stations a figure for “how many people are listening” every quarter-hour of every day, in case you wondered how I know – though those figures aren’t generally released by broadcasters.

And of course, radio has been ‘giving away free music’ since November 14th, 1922. Yes, it’s quite popular: 89% listen every week, for a total of (assume Dr Evil voice) one billion hours.

Actually, last.fm is oddly unpopular. It’s visited by rather fewer people than BBC Radio 1, for example, or Radio 2, or GCap station websites, or Yahoo Music. I had that exact slide (from ComScore) thrust in front of me at a radio conference yesterday, by none other than GCap’s current CEO, Fru Hazlitt. And, naturally, last.fm are only monitoring how many times it’s being played by users with the last.fm software, which spies (with your consent) on what you’re listening to. The actual total number of plays is likely to be very much higher than 10,000. This spoils my argument, naturally.

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