Comments on: intermediads – a new take on button ads that takes the pain out of clicking

By: steve ballmer

steve ballmer — Mon, 19 May 2008 12:56:57 +0000

interesting

By: Boris

Boris — Tue, 13 May 2008 22:05:04 +0000

@mike: . What we offer is a complete solution including tracking and stats that you an install with a few lines of code. Why bother building it yourself (weeks of time and money spent on developers) if we can offer it simple and cheap.

By: Mike Butcher

Mike Butcher — Tue, 13 May 2008 20:41:04 +0000

Hmmn. Boris, couldn’t an existing ad network just re-produce your roll-over code?

By: Boris

Boris — Tue, 13 May 2008 20:02:35 +0000

@Kjeld: we track more than just CPM. We track regular views and regular clickthroughs but also Hovers (you point at a button), Half A Click’s (you open the extra information layer) and any click in the information layer. You can charge an advertisers differently for each action…

By: Kjeld

Kjeld — Tue, 13 May 2008 19:03:37 +0000

Is this ad service based on CPM methods?

By: Boris

Boris — Tue, 13 May 2008 19:01:16 +0000

Intermediads is not designed as something to replace your current ad network but as a service that will increase value to your current ads. We hope that by offering more information before people click they will end up being more informed and therefor more valuable as visitors. Time will tell…