TrustedPlaces, the local reviews social network, is partnering with BView, the business listings directory. The idea appears to be to let each site play to its strengths but effectively join forces. TrustedPlaces gets an ad sales team from BVew and the latter gets promotion in a more consumer-focused sector than it normally plays in. The joint offer is a combination of free and premium access to TrustedPlaces and BView company profiles that allows business owners manage their profiles and interactions with customers on both sites. The combination is probably a good one over-all, and somewhat inevitable given the competition in the ‘local reviews’ space. Time will tell if this turns into more than a partnership I guess…
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21 comments
Love it- logged on to TP to see the news and the first thing I see is advert for Yell.com.
Now that would be a partnership…
with a revenue stream…
Directory publishers will never publish subjective reviews against listings at the risk of alienating potential customers..
However, they could use their own data to launch a netowrk of niche sites like trustedplaces, away from the yell brand.
wow… another link between two sites that seem to be going no where. who cares?