Comments on: Sweemo’s bloggers like to experience anything – but their own site

By: Maggy Young

Maggy Young — Thu, 31 Jul 2008 21:33:19 +0000

Hey Mike, of course you are congratulating Sweemo. It can be as difficult to be really bad as to be really good. The important thing is to stand out in the crowd, at least for something.

By: Mike Butcher

Mike Butcher — Wed, 30 Jul 2008 01:53:23 +0000

Hey Zee, lighten up – You heard Elaine – I’m “congratulating” Sweemo!

By: Elaine

Elaine — Tue, 29 Jul 2008 13:16:29 +0000

Zee – not sure I understand your comment – I thought Mike was praising the Sweemo blogs…. “As far as I can tell this a first for a startup in the UK, and deserves to be congratulated”

By: Ian Delaney

Ian Delaney — Tue, 29 Jul 2008 11:12:40 +0000

Yes, it would. Not the best implementation, but you can see their strategy, yes?

By: Mike Butcher

Mike Butcher — Tue, 29 Jul 2008 11:08:40 +0000

Ian – If that was the case wouldn’t it help if they had permalinks then?

By: Ian Delaney

Ian Delaney — Tue, 29 Jul 2008 10:57:03 +0000

PS. It’s http://living.morethan.com/ and was created by iCrossing (Spannerworks at the time).

By: Ian Delaney

Ian Delaney — Tue, 29 Jul 2008 10:53:47 +0000

Not sure this is as dumb as you think, Mike. The blog isn’t for the likes of you and I. It’s an SEO play directed at Google. They’re creating a load of keyword-relevant content about saleable ‘experiences’.

cf. the morethan blog all about floods, pets and holidays.

By: Zee from WeDoCreative

Zee from WeDoCreative — Mon, 28 Jul 2008 22:37:58 +0000

I gotta say Mike, I thought this post was a little harsh. So they’ve got their blogging wrong, and so it’s not Brad & Angelina who’ve launched it….at least it’s a pretty innovative idea & they’re giving it a shot.
I’m not normally one to feel sorry for the startup, but the above post just felt a little “bully-ish”.