Comments on: Web analytics faux pas

By: Nestoria at Global Connect in NYC in January at Nestoria Blog

Nestoria at Global Connect in NYC in January at Nestoria Blog — Tue, 04 Nov 2008 18:47:26 +0000

[...] about. As an example I recently had the chance to guest post on TechCrunch about some of common web analytics pitfalls and misconceptions. I have no doubt the Global Connect panel will be interesting. Like all businesses the property [...]

By: En Techcrunch en El Blog de Nestoria - el Buscador de Casas y Pisos más facil de usar

Tue, 19 Aug 2008 15:35:31 +0000

[...] años gracias a las Olimpiadas, puede que estéis interesados en leer en árticulo [en inglés] que Ed escribió la pasada semana en Techcrunch UK sobre los malentendidos que surgen en el mundo online en torno a cuestiones analíticas. Para ello, [...]

By: Eamon

Eamon — Wed, 13 Aug 2008 10:42:32 +0000

Great writing. And what about stat addiction? Its like checking your email constantly, opening 25 browsers tabs or counting your linked/facebook friends. Very soon it just becomes compulsive and you’re looking for a quick hit (quick hits).

People should be sober and disciplined about their Google Analytics time. Put on a tie before you login. Time yourself. Give it up for lent.

By: J

Wed, 13 Aug 2008 07:54:32 +0000

Hi Ed,

Your comment ‘it could be seasonality’ – isn’t this a generalisation. As a tourism website specific to an area or town would have increased activity during the better parts of the year?

By: Seth Holladay » Links » links for 2008-08-13 [delicious.com]

Seth Holladay » Links » links for 2008-08-13 [delicious.com] — Wed, 13 Aug 2008 07:30:37 +0000

[...] TechCrunch UK » Blog Archive » Web analytics faux pas (tags: webanalytics analytics) [...]

By: Most Common Mistakes In Web Analytics | Webanalyticsbook - Web Analytics

Most Common Mistakes In Web Analytics | Webanalyticsbook - Web Analytics — Wed, 13 Aug 2008 02:21:08 +0000

[...] UK has a funny post about “Web Analytics Faux Pas” from guest author Ed [...]

By: Ed Freyfogle

Ed Freyfogle — Tue, 12 Aug 2008 15:15:42 +0000

@Burak – the only solution I see is rigorous discipline.

@alan p – very true about confusing what data are available with what data are important. A common mental trap.

By: Ed Torres

Ed Torres — Tue, 12 Aug 2008 15:02:45 +0000

Perfect!

I wonder how many “hits” and “pageviews” you will get with our comments as well.

By: Burak

Burak — Tue, 12 Aug 2008 13:00:50 +0000

Hi Ed, I agree with your observations that jargon and statistics can be and are often used to confuse matters or hide/spin the truth. You point out a lot of abuses, however can you suggest any ways forward? Should we get the ISO to form a set of standards that we could all then adhere to?

By: alan p

alan p — Tue, 12 Aug 2008 12:54:42 +0000

Nice post, Ed.

I think it’s true to say that no-one has a clear view yet, hence the Measurementcamp initiative Will McInness kicked off, and no doubt many other similar things.

The other main issue with metrics is that people cleave to what can be measured, which is not the same as what should be measured.

By: Vinay

Vinay — Tue, 12 Aug 2008 11:42:13 +0000

“Not everything that can be counted counts, and not everything that counts can be counted” – Albert Einstein

^^ the quote above is so relevant to the post ? Ain’t it? Good article.. thumbs up!

Vinay