Sorry, but that just irritates me, your insular ignorance is startling (assuming you are American by your ‘blue counties’ comment). You say you know about the energy industry, but you clearly know nothing about it’s wider implications.

Carbon trading is very much a reality for those outside of the USA, and will soon be a trillion dollar industry. You are probably blissfully unaware of the Kyoto protocol, or indeed the European Union Emission Trading Scheme. Funny that being the biggest per capita polluter on earth the US was the only industrialised nation not to ratify Kyoto…hmmm, I wonder why that was?

As for that ‘green is a trend’ statement, I can only assume you are a troll. Ever heard of Malthus? no, didn’t think so. As they say ignorance is bliss…

There is a world outside the states, and there are tech start-ups outside of the states.

I too have no idea what Amee’s revenue sources are. But I would take an educated guess that it revolves around licensing more accurate emissions date for carbon trading inter-country and personal (another reality you are unaware of).

One of the key criticisms of carbon trading schemes is the difficulty in aggregating emissions data. Enter innovative tech start-up. I say good luck to them.

Get with it.

angus

(Bob- Issue with TCUK RSS feed should be sorted now)

Their grandiose claims of wanting to become a global repository for energy data and save the World from “mass extinction” are phony.

There is a sound(ish) principal behind what they’ve started : emissions data is proving incredibly difficult and contentious to collect in large enough quantities to be useful. What is needed to build a big enough repository of useful data is a global collaboration of experts following sound principals, with no ownership of the resulting data. A Wikipedia of energy data. AMEE isn’t anywhere close to this. The data needs to be free, AMEE is just a licensing model from the 1900s talked up by a snake oil salesman.

“Oh yeah, and we’re totally open source man!”

For those of you not in the energy industry like myself but rather wrapped up in tech, I have news: emissions are nowhere near becoming any sort of “global currency.” They are not even a factor today when one bids to build a power plant. They are on everyone’s mind, sure (in the blue counties in the states), but there are no economics associated with a carbon footprint.

The carbon data they acquire and display will likely be cute at best. Energy consumption data may have some value if they can actually calculate something that energy producers don’t know already– after all, the utilities already have a meter on the wire going into your home, the airlines know how much fuel is going into their planes, power plants know how much coal they burn and who they send their power too, the list goes on…
What do you care (other than just out of your own curiosity and perhaps motivation to be more environmental) what your PRECISE carbon footprint is? Green is a trend– it is yet to turn a profit! Welcome to great depression 2 folks: time to weed out the bubble ideas, not tout them blindly.

I don’t normally get hung-up on such things, but Christ, kill me now if this is the future of the English language.

Hmm. It’s more like “AMEE is like a fish without a bicycle.” Or about about “AMEE is like dancing about architecture”?

I think TC should just create a random headline generator – might make us smile through our agony at least.

Finally! The integration of bullshit technology and pseudo-science. When will they be announcing OpenID for astrology?