Comments on: t5m re-launches as a branded content studio, syndicator and video player

By: hırdavat

hırdavat — Sun, 20 Sep 2009 00:26:23 +0000

thaks for article

By: Ege ve Ege Cesitleri

Ege ve Ege Cesitleri — Sun, 20 Sep 2009 00:25:35 +0000

thanks a lot…

By: photographer

photographer — Sun, 01 Mar 2009 21:53:38 +0000

I notice that this story doesn’t mention that t5m collapsed in may last year, leaving me (and numerous other suppliers) unpaid. It had outstanding debts of over $2m. The debts have still not been paid off, and we have been told to expect 10% of what we are owed in two years.

By: Kürtçe Müzik

Kürtçe Müzik — Tue, 23 Dec 2008 15:11:46 +0000

Thanks for information

By: t5m Selects WordPress MU For New Video Platform « WordPress Publisher Blog

t5m Selects WordPress MU For New Video Platform « WordPress Publisher Blog — Tue, 23 Dec 2008 13:00:49 +0000

[...] TechCrunch UK recently profiled t5m and commented that: UK startup t5m has today re-launched … by setting up a global network of bureaus to produce and syndicating short-form interactive 3-5 minute HD video, built around brands and distributed via its own custom-built video player. [...]

By: limo party bus

limo party bus — Mon, 22 Dec 2008 09:17:25 +0000

well i wonder if they provide it to us in our limo also.

By: liginmaclari.blogcu.com

liginmaclari.blogcu.com — Sat, 20 Dec 2008 21:02:26 +0000

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By: bigh_818

bigh_818 — Fri, 19 Dec 2008 23:41:36 +0000

whoopty do. more junket content, just what the world needs.

By: cease

cease — Fri, 19 Dec 2008 18:26:44 +0000

who gives a f about branded content.. all that matters if its good or not.

By: Mertix

Mertix — Fri, 19 Dec 2008 16:43:49 +0000

Thanks you http://tinyurl.com/4rdhmc

By: Colin Donald

Colin Donald — Fri, 19 Dec 2008 14:54:58 +0000

Mike – it’s easy to see why a video producer would look to product placement for revenue. Outside of the BBC, virtually all the commercial UK-made Web shows rely on either the advertiser-funded model (eg Ford’s Bite and Neon Candy) or multiple product placement deals (Bebo-backed series, such as Endemol’s The Gap Year).

However, in order to make this succeed, t5m will have to deal with several major issues, such as :

1) How to produce unique celeb-led entertainment?

Sure, the celebs should appeal to prospective advertisers, but everyone, such as RDF’s new entertainment magazine show B-Box on Bebo, is covering the red carpet events, so what does t5m do differently?

2) How to relaunch t5m itself?

Its current celeb roster spans The Hoosiers to Barbara Taylor Bradford, so what’s the new focus going to be and who for?

3) And how to work within – or compete against – the emerging paid product placement ecosystem?

This includes international media agencies (MindShare, Vizeum), placement agencies owned by super-indies (Endemol’s New State) and the independents (Kempelwood, Brandirector).

There certainly is significant opportunity for producers to work with integrating brands, but just because there’s a lot of potential, it still won’t be easy.

By: Wessel van Rensburg

Wessel van Rensburg — Fri, 19 Dec 2008 12:36:45 +0000

Not sure of the use of Wordpress MU us much of a story guys. It’s free to download and many people are using it for many different sites.

On the subject of branded content they might be onto something. Brand advertising has for many years been the biggest slice of the advertising pie by a country mile.

But TV is in terminal decline. Where is all those budgets going to go?

Product placement in movies and the sponsoring of facebook and iPhone apps just won’t be enough to swallow that enormous amount of money.

By: Peter

Peter — Fri, 19 Dec 2008 09:50:46 +0000

T5M already went into administration last year and had to slew off all of its creditors. Nasty.

I subscribe to the no idea what they are doing camp….

By: Chris

Chris — Fri, 19 Dec 2008 07:58:35 +0000

“T5M launched first in 2007 with Microsoft’s Silverlight” – sounds like they have no idea what they’re doing if they chose Silverlight as their platform. When will people learn? (head shaking from side to side)

By: Jon

Jon — Fri, 19 Dec 2008 07:54:35 +0000

Switching from Silverlight which isn’t half bad to Flash should see a major up-tick in their viewership. Don’t hear much about Silverlight these days huh? I wonder what that platform is up to.

Jon
http://WoodMarvels.com – Create Unique Memories