As snow hits the UK the Twitter mashups storm in
by Mike Butcher
on February 2, 2009

There’s nothing like a breaking news event to show off the usefulness of Twitter. Today large swathes of the UK were blanketed in snow, but the Twitter feeds and mashups came to the rescue of anyone wanting real-time updates about what was happening.

One of the most useful was the feeds provided by Ben Smith (@bensmithuk) who built UK Trains Wiki which Tweets disruption alerts for 25 UK train operators. The original data is processed and shortened to less than 140 characters (in most cases) by Yahoo Pipes and tweeted via Twitterfeed which also adds a short-link back to the original BBC report. It’s enabled by travel news feeds from the BBC (via BBC Backstage).

The more fanciful but ‘nice to look at’ Twitter mashup came from Ben Marsh who coded the #uksnow mashup, pictured above. This is a Google map which maps reports of snow from UK Twitterers. They simply Tweet the first half of their postcode and a score out of 10 for their local snow cover e.g.”#uksnow E1 4/10″.

This made it clear that although the UK Twitter scene appears to be breaking through to the mainstream, the use of things like hashtags is probably not. As you can see the UKSnow map only shows some parts of the UK covered in Snow. However it show the potential to actually see what is happening on the ground because the satellites are clearly unable to penetrate the cloud cover, as you can see form the Met Office image, right.

Update: Here’s the story about the snow map.

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  • http://xavierdamman.be/blog Xavier

    Most discussed topics on twitter related to #uksnow are at the moment: London, brighton, manchester, leeds, bristol, bus, tfl, snowman, mashup, …

    Discussions around #uksnow can be followed on http://tweetag.com/uksnow

    (already more than 2478 tweets!)

  • http://www.benmarsh.co.uk/2009/02/02/uksnow-map-everywhere/ benmarsh.co.uk
  • http://www.chickerino.com Marcus

    Whilst the Twitter weather map is a cool little piece of technical wizardry, I’d hardly say that it was ‘useful’. The met office pic example is more of a solution searching for a problem IMHO.

    I think Twitter is fascinating and I’m really glad to see it being adopted by the mainstream, and I think it certainly does have it’s uses, but more in a sort of casual-communication sense – much like SMS.

    I’d very much like to think that in the near future, some kind of open standard is formed that allows any service provider to host a Twitter-like platform in a distributed manner – a kind of OpenID version of Twitter.

  • http://twitter.com/mikebutcher Mike Butcher

    @Marcus You mean like http://laconi.ca/ or http://identi.ca/ ?

  • :m)

    now really?! only snow over big cities? ;-)
    information being disinformation in the end.

    Cool idea anyway! keep going, twitterers.

  • harold campbell

    simply brilliant!!!

  • http://www.colaab.com Bob Thomson

    Very clever idea. Although inaccurate unless there are an equal amount of twitter users across the UK. As :m) said before, it’s no surprise that snow is only being reported across densely populated areas.

    Bob

  • http://www.programmerhelper.com/ Programmer Helper

    Very Good Information about Twitter. Thank you for you information.

  • John

    lol – only snow over London, Birmingham, Manchester. Just shows where civilisation is ;-)

  • http://www.startupwizz.com Bob

    Most mashups don’t seem to have much scope for profit, it’ll be interesting to see if anyone can leverage the Twitter userbase to create revenue.

    Now’s the time to do it if you have an idea, Twitter is teetering on the edge of becoming mainstream.

  • Maxwell

    It’s about as much a blizzard as a fun sized mars bar is fun. Over the majority of the UK there’s barely 1″ of snow, if that – here in the south west there’s none settled – doesn’t stop them from canceling the buses, the trains, and closing the schools!

  • http://www.originalfaith.com/ Paul Maurice Martin

    Cool.

    But speaking of cool, I have to mention: a cold winter or two, or three, does not disprove global warming. I think you were just being funny, but millions of people don’t seem to get it yet – that global warming is about what the long term trend has been and that blips on the screen are to be expected.

  • http://www.jellway.com/blog/web/uk-snow-map-via-twitter/ UK Snow map via Twitter | jellway.com Blog

    [...] Techcrunch… Posted by jellway — February 2, 2009 @ 5:02 [...]

  • http://www.jellway.com/blog/web/realtime-snow-map-via-twitter/ Realtime snow map via Twitter | jellway.com Blog

    [...] Techcrunch… Posted by jellway — February 2, 2009 @ 5:04 [...]

  • http://www.chickerino.com Marcus

    Yep, kindof, except that the most interesting part of twitter (or similar services) is that you can subscribe to and push updates to my friends/fans/followees – not the actual messaging system itself.

    I don’t care whether they are on Twitter, identi.ca, Yammer, any other microblogging service, Facebook, MySpace, Webjam or whatever – I just want to know what they’re doing online. I suppose services like friendfeed do a good job of allowing you to gather all of your online activity together in one place so that people can subscribe to it, but what would be really great is if I could ‘follow’ all of the online activity of @mbites without having to worry about any of this.

    My prediction is that some organisation (probably google) will come up with an OpenTwitter standard which sites will be able to implement that will allow some kind of social data pub/sub mechanism. Quite how they’ll do it, I’m not so sure!

  • JJ

    *that’s global warming for ya folks*

    If this sentence implies that, because it is snowing, global warming isn’t real, you really don’t understand what global warming is.
    I hope I’m wrong.

  • http://frisbeepainting.com Corey Frisbee

    Awsome technology!!

  • emma

    “what was happening”? it was f*cking snowing!! open you eyes and look outside!

  • http://www.smallsoftware.co.uk Richard

    Well thank goodness for Twitter. We might not have noticed it was snowing otherwise.

  • http://honestlyreal.com Paul Clarke

    Mike, lovely piece. I hadn’t thought about the literal ‘ground view’ dimension (where the satellites can’t see) until now.

    But ultimately it was a bit of fun. The two points from me about the whole thing were: the enabling factor offered by a data standard – the story of it’s formulation in the kitchen is here http://is.gd/i0wy – and the behavioural tensions from mixing up ‘standardisation’ (to meet the agenda of data reuse) with the agenda of just having a good chat about the weather…

  • http://fannick.blogspot.com Glenn Fannick

    Thank you Paul Maurice Martin for pointing this out. People routinely point to a cold day as a way of undermining the global climate crisis. These throw-away comments feed into that misperception. Our earth is going through a climate shift that is on *average* a significant increase in temperature.

  • http://nitin646.wordpress.com Nitin Sawant

    It’s safe in india!! No snow!!

    but Floods in the river suck at rainy season!!

  • http://www.houze.net/index_wp.php/2009/02/flakey-tweets/ Houze.net > Flakey Tweets

    [...] Americans may scoff at any amount less than a foot or so, the English seem to have gone bananas. But several Twitter feeds and mashups showing real-time information about the storm sprouted up. One mashup from Ben Mash uses postal [...]

  • Steve Olson

    “The first time in 18 years?” – this is totally untrue. I lived in London in 2003 – it snowed multiple times while I was there. Where did you get this stat?

  • App vs. Mashup?

    Interesting use of the technology! Not to be pedantic, but I could call Ben Smith’s a twitter mashup, but Ben Marsh’s a twitter application. Both are pretty cool.

  • Ben

    “…the first time in 18 years”

    I think you meant:

    “…the worst in 18 years”

    It’s not the Sahara desert, you know!

  • Ben

    btw a much more useful website for tracking the snow-related chaos is:

    http://www.transportchaos.org/

    It’s a proper old-school “mash up”, with none of your fancy web-2.0 stuff in sight, and all the better for it!

  • http://www.lixao.com Roderic

    snow in the uk? Check this for snow in Paris… ;)

    http://urtheworld.com/?video=1793&s=RA#/video/1793/0/SEARCH

  • mark

    i am from the uk but now live in canada
    you wanna see some snow … you should see what we get here .. and we all do fine with it .. schools stay open .. trains still running .. all air ports still open ect ect ect … we can get anything from 6inches to 3ft over night in one snow fall along side anything from -10 to – 20 with a wind chill of over -20 over night in one snow fall

    i find it funny how everything can come to a stand still due to a little bit of snow & some wind chill

  • http://www.techforlunch.com techforlunch.com

    another great demonstration of the usefulness of twitter and similar technologies.

  • asdf

    If anything, it’s more proof of global warming..
    Maybe a little less time spent reading twitter and more spent reading about the science in regards to global warming would be a good idea.

  • Sarah

    So much for global warming.

  • http://socialmediaguru.wordpress.com/2009/02/02/as-snow-hits-the-uk-the-twitter-mashups-storm-in/ As snow hits the UK the Twitter mashups storm in « Social Media Guru

    [...] via As snow hits the UK the Twitter mashups storm in. [...]

  • Bee-Tom

    What would TechCrunch be if it didn’t navel-gaze over Twitter for more than a couple of hours?

  • http://ukwebfocus.wordpress.com/2009/02/03/uksnow-and-the-mainstreaming-of-twitter/ #uksnow and the Mainstreaming of Twitter « UK Web Focus

    [...] the blog provides links to people who have commented on this approach which includes The Guardian, The Telegraph and UK [...]

  • http://www.newchinacareer.com ashley

    Because the science doesn’t stack up it’s not Global Warming any more. It’s now called Climate Change.

  • http://www.dariosalvelli.com Dario Salvelli

    Mmm..sounds interesting!

  • http://www.dariosalvelli.com/2009/02/twitter-tiene-traccia-anche-della-neve Dario Salvelli’s Blog » Blog Archive » Twitter tiene traccia anche della neve

    [...] Via [Techcrunch UK] [...]

  • http://www.ukstevieb.com/2009/02/03/steviebs-shared-items-february-3-2009/ StevieB’s Shared Items – February 3, 2009 at Lost in Cyberspace

    [...] As snow hits the UK the Twitter mashups storm inFebruary 2, 2009 [...]

  • http://www.thebloggerit.com/2009/02/03/twittermadness/ הבלוגרית » ארכיון הבלוג » הטרוף של טוויטר

    [...] שני, מייק בוצ’ר (טקקרנץ’ UK) נכנס לסוג של טרוף אתמול וניסה להראות שאפשר לעשות דברים ממש מגניבים עם [...]

  • http://deerwood.abetterperson.com/what-ive-been-doing-today-2009-02-02/ What I’ve Been Doing Today – 2009-02-02 – Deerwood

    [...] As snow hits the UK the Twitter mashups storm in (uk.techcrunch.com) :London, snow No comments for this entry yet… [...]

  • http://winningbysharing.typepad.com/ Leon Benjamin

    People with the imagination and curiosity of children will be far more valuable than a Java architect or a .Net developer, and they will spend more of their time in conversation with the market – managing relationships and sourcing services.

    Services will have a $ value and become tradeable assets on the balance sheet. Eventually Twitter will derive all its revenue from the millions of invocations of its API where it’s used for commercial gain for example, where the Met office buys or builds an industrial strength version of SnowMaps to provide more granular information to citizens online and on TV.

  • http://stevesbucket.wordpress.com/2009/02/03/your-dose-3rd-february-2009/ Your Dose: 3rd February 2009 «

    [...] TechCrunch - As snow hits the UK the Twitter mashups storm in [...]

  • Jesse WIlder

    Amazing, do you think its a big coincidence? Pretty weird stuff dude.

    RT
    http://www.real-privacy.us.tc

  • http://redcatco.com/blog/communication/mass-collaboration-snow-joke/ Mass Collaboration – Snow Joke | redcatco blog

    [...] on what is happening to trains services in the disuption from the snow (there’s a wiki and a post about both of these on TechCrunch). It’s all about the Benjamins, as a US rapper once said. Actually, it isn’t. These [...]

  • http://www.nevillehobson.com/2009/02/04/headlines-4-feb-09/ Headlines 4 Feb 09 — NevilleHobson.com

    [...] As snow hits the UK the Twitter mashups storm in. The one on the tag #uksnow was especially good, nice use of Google Maps. [...]

  • http://internetmakingmoney.wordpress.com/2009/02/04/as-snow-hits-the-uk-the-twitter-mashups-storm-in/ As snow hits the UK the Twitter mashups storm in « Internet Making Money

    [...] From:http://uk.techcrunch.com/2009/02/02/as-snow-hits-the-uk-the-twitter-mashups-storm-in/ [...]

  • http://deerwood.abetterperson.com/what-ive-been-doing-today-2009-02-05/ What I’ve Been Doing Today – 2009-02-05 – Deerwood

    [...] As snow hits the UK the Twitter mashups storm in (uk.techcrunch.com) [...]

  • http://techburgh.com/blog/2009/02/07/uksnow-follows-white-weather-in-uk/ #UKSnow follows white weather in UK

    [...] As snow hits the UK the Twitter mashups storm in (uk.techcrunch.com) [...]

  • http://agit8.org.uk/?p=251 » Culture » Mass Collaboration – Snow Joke

    [...] Another Ben, Ben Smith, has produced uktrains – a twitter feed with the very latest information on what is happening to train services in the disruption (there’s a wiki and a post about both of these on TechCrunch). [...]

  • http://blog.newsplore.com/?p=432 » @Meteoalarm twitter stream now available » Tales From The Cloud

    [...] and cooking new ideas, I took some time to add a new feature to Spincloud. Inspired by the crowd-sourced weather updates triggered by really bad snow storms in the UK, I (finally) started to see the advantages to using [...]

  • http://virtualgambling.in/2009/04/will-twitter-replace-google-in-search/ Will Twitter Replace Google in Search? : virtual gambling

    [...] premise started when I read a UK Techcrunch story about a Google / Twitter mashup. This was in February and there was a major snow event blanketing [...]

  • http://www.businessmarketingexperts.com/?p=2962 Will Twitter Replace Google in Search? | Business Marketing Experts

    [...] premise started when I read a UK Techcrunch story about a Google / Twitter mashup. This was in February and there was a major snow event blanketing [...]

  • http://uk.techcrunch.com/2009/06/11/twitter-map-helps-you-avoid-vacationing-brits/ Twitter map helps you avoid vacationing Brits

    [...] the freak UK snow conditions this year, enterprising developer Ben Marsh coded the #uksnow Twitter/Google maps mashup. You simply Tweeted the first half of your postcode and a score out of 10 for the local snow [...]

  • http://www.marketingtechnologist.co.uk/?p=1 Twitter brand utility for Vodafone at Marketing & Technology

    [...] the freak UK snow conditions this year, enterprising developer Ben Marsh coded the #uksnow Twitter/Google maps mashup. You simply Tweeted the first half of your postcode and a score out of 10 for the local snow [...]

  • http://www.profitworx.com/will-twitter-replace-google-in-search/ How to Make Money Online | Help with Online Business | Promoting My Website | Website Basics for Beginners

    [...] premise started when I read a UK Techcrunch story about a Google / Twitter mashup. This was in February and there was a major snow event blanketing [...]

  • http://www.urbanfootonline.com Jordan Sneakers

    In this world anything is possible besides its not that surprising it snowed because the ozone layer is shrinking

  • http://www.reviewbestnow.com/will-twitter-replace-google-in-search/ Will Twitter Replace Google in Search? | The SEO Blog – The Money Cake For Marketing Affiliater

    [...] premise started when I read a UK Techcrunch story about a Google / Twitter mashup. This was in February and there was a major snow event blanketing [...]

  • http://eu.techcrunch.com/2009/12/18/as-britain-is-buried-someone-claims-the-ip-for-the-uksnow-hashtag/ As Britain is buried, someone claims the IP for the #uksnow hashtag

    [...] where people tweet their postcode and mark the snow out of 10 – is well documented. We wrote about it last year when it first appeared and it’s arisen once again as snow hits the UK. Who knows, perhaps it [...]

  • http://www.tweetoon.co.uk/cartoons/places/uksnow.aspx graham

    @Ben – like it, Pandemonium FTW!

  • Anonymous

    You haven’t seen snow accumulation until you’ve seen this – from somewhere in the Japanese Alps
    http://www.japansugoi.com/wordpress/amazing-tateyama-kurobe-alpine-route-yuki-no-otani-snow-canyon/

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