LinkedIn launches German site to take the fight to Xing
by Mike Butcher
on February 4, 2009

LinkedIn is launching a dedicated site for Germany where local – and floated – business network Xing predominates. LinkedIn had significant growth with sites for Spain and France last year – 200,000 users in two months and France hit 700,000. It has a an existing 500,000 in Germany, 80% of whom are usinng the site for English connections.

This is the fourth of LinkedIn’s country-focused sites. It has 41 which are simply translated versions.

LinkedIn now has 9 million European users, 30% are in IT, marketing and advertising and finance. Of course, during the economic crisis, those associated with financial and banking have gone up by 42%. UK traffic rose 40% in the last three months of 2008. EU managing director Kevin Eyres in London was hired last year to expand in Europe and that’s what he’s doing, apparently.

Xing currently has a market cap hovering at around $182 million, a fraction of LinkedIn’s reported $1 billion+ private valuation. And remember, LinkedIn can IPO anytime it likes. Xing has over 6.5 million members, about 510,000 of which are paying about $90 per year for a premium account to get full networking functionality.

In November Xing today announced its CEO Lars Hinrichs would step down and be replaced by Ebay Germany head Stefan Gross-Selbeck.

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  • Mike D

    Probably LinkedIn should first fix all the errors and spam issues on their current site before focusing on creating more sub sites.

    LinkedIn continues to surprise everyone – in a bad way.

  • Matt

    Xing is the superior platform. Shame that in their business it’s about connections and you just find more of them on LinkedIn.

  • http://www.smibs.com Peter Urban

    Curious to see how that plays out in in my jolly old home world.

  • http://www.internetmarketing-news.de Jojo

    I don’t really see how Linkedin can compete against Xing. Xing has such a strong position in Germany and unlike Studivz they are innovating and not standing still. This will be a long and hard fight for Linkedin with an unknown outcome.

    I am not so sure how important international connections are. I would assume that the most people on Xing don´t even have international connections to maintain.

  • Matt

    Just like any other networking platform, this is about where to find the most connections. Xing is trying to expand abroad but despite a big ad campaign in London last year, I still struggle to find UK contacts on Xing. I still merely use it to keep up to date with my German contacts. The fact that LinkedIn is now trying to cause trouble on Xing’s hometurf means that they need to get a move on abroad. Your questioning of the importance of international contacts is interesting in its own right, but I don’t think Lars and the Xing team are going to be content with just being No.1 in Germany and nowhere in Europe let alone the US and Asia.

  • http://uqevents.com Frankie

    Social-networking becomes an international battleground. I, for one, am very interested to see how this plays out.

  • http://www.programmerhelper.com/ Programmer Helper

    I am not so sure how important international connections are. I would assume that the most people on Xing don´t even have international connections to maintain.

  • SpeedMan

    Germany will be am Tough Nut without ans local presence they are going ton fail keep fingers crossed

  • http://www.philippschilling.com Philipp

    I wrote an english article on this a couple of days ago. As a heavy German Xing user i am still really worried about their business outlook.

    They currently lack feature innovation. I also see facebook as the real threat as facebook is really taking of these days in Germany. Who the hell was studiVZ, again?

    http://www.philippschilling.com/2009/01/where-are-you-going-xing/

    Would appreciate your feedback on this. Cheers, Philipp

  • http://auchinteressant.wordpress.com/2009/02/04/linkedin-startet-in-deutschland/ LinkedIn startet in Deutschland « …auch interessant!

    [...] 4, 2009 · Keine Kommentare Nun ist es so weit: Wie Techcrunch UK meldet hat der amerikanische Businessnetwork-Primus LinkedIn heute sein Angebot in deutscher Frage [...]

  • Janes

    More for information >>> http://kisalt.net/fb

  • Valleyplayer@yahoo.com

    I would say the general business for a social network vs a business network is bit different …

    as a business network hey have much more to consider local aspects whom they partner with, consider local conventions and stuff like that.. depends how they approach the opportunity.
    vp

  • Maarten

    Oh boy, just tried out LinedIn. This site is a big mess, compared to Xing. Full of spam, ads and UI clutter. They should sign up at Xing first and see how it can be done.

  • http://www.testspiel.de/archives/2009/02/04/linkedin-auf-deutsch/ LinkedIn auf Deutsch

    [...] Heise, Techcrunch, [...]

  • Ed

    Because I do business in the German speaking and English speaking worlds I use both sites heavily. Xing is far superior in functionality, and very heavily entrenched.

    In my opinion the best Linkedin can hope for with this is to distract Xing with this and keep them focused on DE, thus allowing Linkedin to grab share in other markets (southern Europe). A better strategy in my opinion would be to focus on trying to lock up the rest of the world (LatAM, Asia, AuNZ, India)

  • http://www.ojointernet.com/noticias/linkedin-lanza-su-version-alemana-compitiendo-con-xing/ LinkedIn lanza su versión alemana compitiendo con XING

    [...] la red social profesional, ha lanzado su versión local para Alemania, país en el que XING, su principal competidor, es claramente predominante. Según parece, LinkedIn [...]

  • Paul

    Xing has an incredibly active real-life community. I got to know most of the people I connected in Xing personally on the so called Stammtisch and Events which are organized by the group moderators. The primary factor is networking for business and dating with people with the same interests.

    There is no way another network to replicate the same business model, it doesn’t make sense for users/moderators to move to another similar platform.

    Facebook may have chances against StudieVZ but LinkedIn not against Xing. They are wasting their money.

  • http://blog.futurelab.net Stefan

    I, for one, welcome our new Uberlords….

    Hopefully this is a wakeup-call for Xing. They have had the exponentially better functionality for years, but somehow they dont get the same traction that LinkedIn has.
    To me LinkedIn always was a pimped up address book, while Xing is a business network. LinkedIn is finally adding some functionalities it long needed, but as mentioned above, it all works very haphazardly at the moment.

    When I want to look someone up, I use LinkedIn – if I want to *talk* to someone, I use Xing.

  • http://socialmediainfluence.com/2009/02/04/google-gets-ahead-in-location-based-services-with-latitude/ Google gets ahead in location-based services with Latitude | socialmediainfluence.com

    [...] Butcher at TechCrunch UK has coverage on LinkedIn’s launch in Germany , taking on local social network [...]

  • http://www.wiwo.de ovoss

    German interview with Reid Hoffman. He says, the launch of german version took so much time, because of Xings strong position. About the 2008 planned 100 Mio $ revenues: “We came close”.

    http://www.wiwo.de/unternehmer-maerkte/es-wird-eine-weile-dauern-386114/

  • http://crueltobekind.org Nicole Simon

    Who cares about an IPO? People will never leave Xing to have their only profile on Linkedin, not even the people who really really want an alternative and hate Xing (for various reasons). They may take away their premium membership, but will not leave Xing entirely but play both worlds.

    In the big game of the world, Xing is not significant compared to Xing maybe – but in the German market, Xing is the absolut leader. I would assume that out of those 500K members on Linkedin, at least 95% have a Xing profile as well and if asked which one they use for the German market, 99% of those will answer Xing again.

  • zondel

    in case they can strike some local partnerhips i would say, that linkedin definitely has a chance to succeed …
    since lars hinrichs left – and he is no on vacation until summer – things have changed a lot at XING.
    competition is always good – as a user i am positive that linkedin offers now at least a choice.

  • http://crueltobekind.org/archive/2009-02-04/linkedin_taking_the_traditiona cruel to be kind

    Linkedin taking the traditional approach in Germany and why that will fail (as usual)…

    TC UK writes about “LinkedIn launches German site to take the fight to Xing”, writing about the significant growth of Linkedin and how few users Xing basically has. Missing the point once again: Of course in the general world wide market Xing looses …

  • http://www.theinquirer.de/2009/02/04/linkedin-geht-bewusst-auf-xing-los.html LinkedIn geht bewusst auf Xing los – The Inquirer DE

    [...] TechCrunch // SHARETHIS.addEntry({ title: “LinkedIn geht bewusst auf Xing los”, url: “http://www.theinquirer.de/2009/02/04/linkedin-geht-bewusst-auf-xing-los.html” }); [...]

  • Peter

    I have used both Xing (for German) and Linkedin (for US business contacts) for many years and do not expect to see a reason for change soon.

  • http://elotteryresults.net Jiya Nas

    Go Germany!

  • http://astore.amazon.com/herman.miller.mirra-20 herman miller mirra

    I am curious what to do with the integration of social median is. I think that Facebook is already a major force in innovation feilt. Well, wait times. But the opening of the Social Graphs I see as an urgent need to (especially since the API so long is announced).

  • http://ecotourismleavingfootprints.blogspot.com/ Guillaume

    Interesting. Waiting for the same article about Viadeo and LinkedIn as the situation is pretty similar in France, except that Xing is ten times better than Viadeo!

  • http://stevenimmons.org Steve Nimmons

    I’ve tried LinkedIn and Xing and eventually gave up on Xing. I found LinkedIn much more relevant and had much better groups. Cant someone create an ‘overarching’ framework / service so we can internetwork between all of these social hubs? Please!!!?

  • Stefan

    Im German and using linkedIn as well as Xing. In my opinion xing is the much better platform, pricing makes much more sense (on linkedIN you have to pay per mail so that makes pretty clear that a lot of spam is going on) and has an active community.

    Still, I hope one of the two wins the fight as updating 2 networks is a pain in the …

  • http://www.montysmegamarketing.com/achtung-maybe-linkedin-to-take-on-german-xing-network Achtung, Maybe? LinkedIn to Take on German Xing Network | MMM

    [...] is about to launch a site dedicated to the German market.  This is significant because local social network Xing [...]

  • http://www.technology.am/xing-gets-a-competitor-linkedin.html Xing Gets a Competitor in Germany as LinkedIn Launches a German Site – Technology.am

    [...] here. (No Ratings Yet)  Loading [...]

  • http://www.socialnetworkingwatch.com/2009/02/linkedin-launches-in-germany.html Social Networking Watch

    LinkedIn Launches In Germany…

    TECH CRUNCH — Feb 4 — LinkedIn is launching a dedicated site for Germany. LinkedIn had significant growth in Spain and France last year – 200,000 users in two months and France hit 700,000. It has a an existing 500,000……

  • http://gbalnis.wordpress.com/2009/02/04/will-big-fish-in-a-small-pond-survive/ Will Big Fish In a Small Pond Survive? « iSearchlight

    [...] announced that they are moving into Germany with localized version of the service, which puts them on a collision course with Xing, the largest professional networking site in Germany. The clash between global giant and [...]

  • http://searchengineland.com/searchcap-the-day-in-search-february-4-2009-16458 SearchCap: The Day In Search, February 4, 2009

    [...] LinkedIn launches German site to take the fight to Xing, TechCrunch [...]

  • http://www.xtremequips.com/ XPH

    Xing is the better of the two but it just hasn’t caught on yet! Linked In has a higher usage rate but it’s changing fast…

  • http://blog.adamnash.com/2009/02/05/linkedin-german-in-live/ LinkedIn German in LIVE! « Psychohistory

    [...] (thank you, Google Translate) some of the local coverage about the launch.  I have to admit, TechCrunch gets a special nod that I give to any blog post that references Fight Club [...]

  • http://www.eastservices.de/wordpress/lesestoff-und-news-5-february-2009/ Roundtrip » Lesestoff und News – 5. February 2009

    [...] LinkedIn launches German site to take the fight to Xing [...]

  • http://www.web-strategist.com/blog/2009/01/11/a-collection-of-soical-network-stats-for-2009/ A Collection of Social Network Stats for 2009

    [...] Xing Xing has 6.5 million users, many of which have paid accounts. [...]

  • http://www.web-strategist.com/blog/2009/02/05/weekly-digest-of-the-social-networking-space-feb-5-2009/ Weekly Digest of the Social Networking Space: Feb 5, 2009

    [...] a foothold in Germany as the business social network in that area now has a competitor to take on. LinkedIn is now in German and will expand it’s existing foothold of over 40 translated [...]

  • http://venturebeat.com/2009/02/05/roundup-ashtons-new-show-wozs-new-company-and-more/ Roundup: Ashton’s new show, Woz’s new company, and more » VentureBeat

    [...] to involve the elimination of 1,500 to 2,000 jobs, well hey, that doesn’t count. LinkedIn launches German competitor to Xing — Professional networking site LinkedIn currently has 9 million [...]

  • http://www.ifeb.uni-bremen.de/wordpress_staedtler Helge

    I don’t think that LinkedIn will all of a sudden see many new users from Germany. Xing does a good job in managing the platform to improve in small steps.

    LinkedIn for me is basically a huge GUI-mess. I don’t want to think about where do I need to click to “LOGOUT” or where tocklick to “EDIT PROFILE” and so on.

    For me LinkedIn needs to get these things fixed first. I think Xing could easily attract even more international users if they would add one special feature LinkedIn doesn’t have.

    For me the “REPUTATION”-feature of LinkedIn is something which I personally do not want. It’s like a Big Brother of Reputation which forces users to get evaluated by others. It leads to some kind of “Who-has-the-best-LinkedIn-Reputation-race” which I do not want to play. Time can be spent much more useful than actively collecting these often ridiculously awkward reputation-statements.

    my 2 cents.

  • http://www.techieworm.com/?p=45 Web Technology » Blog Archive » SearchCap: The Day In Search, February 4, 2009

    [...] LinkedIn launches German site to take the fight to Xing, TechCrunch [...]

  • http://thedezine.com Ivailo

    I use both Xing and LinkedIn, but to be honest, prefer Xing better and gladly pay my subscription fee (which I noticed is €2/month more now). Still, I don’t really see any room for comparison, as besides the social element, they are not quite comparable as services.

    Unlike LinkedIn Xing is much closer to the Eurasian way of thinking, which I doubt LinkedIn will achieve anytime soon, even with an EU manager. Anyway, good luck to them. As long as its useful to me, I won’t be bashing my head in the wall if they eventually outperform Xing.

  • http://www.landigua.com/?p=308 Linkedin和Xing的正面交锋 » 北城风光

    [...] butcher用这个词作为标题的开头，来形容Linkedin [...]

  • http://renefischer.ws/blog/2009/02/linkedin-startet-sein-business-netzwerk-in-deutschland/ LinkedIn startet sein Business-Netzwerk in Deutschland | Denkwertig

    [...] einen Markt ein, der vom 2003 gegründeten lokalen Platzhirsch Xing bereits gut beackert und nahezu gesättigt sein sollte. Immerhin sind mittlerweile etwa 7 Millionen Mitglieder bei Xing angemeldet, davon [...]

  • http://pennystockchaser.com/2009/06/03/uptr-up-47-in-two-days-the-next-leg-will-get-underway-and-should-get-the-stock-to-100-on-momentum/ UPTR – Up 47% in two days – The next leg will get underway and should get the stock to $1.00 on momentum | Daily FREE Stock Alerts

    [...] ·  Xing has 6.5 million users, many of which have paid accounts [...]

  • http://blog.benjaminr.info/2009/10/social-network-stats-for-2009/ blog.benjaminr.info :: Uncategorized :: Social Network Stats for 2009

    [...] Xing Xing has 6.5 million users, many of which have paid accounts. [...]

  • http://leavecomment mike smith

    i am a very young man with is very ,from England
    mike.smith333@yahoo.com

  • http://leavecomment mike smith
  • http://leavecomment mike smith

    Because I do business in the German speaking and English speaking worlds I use both sites heavily. Xing is far superior in functionality, and very heavily entrenched.

    In my opinion the best Linkedin can hope for with this is to distract Xing with this and keep them focused on DE, thus allowing Linkedin to grab share in other markets (southern Europe). A better strategy in my opinion would be to focus on trying to lock up the rest of the world (LatAM, Asia, AuNZ, India)

  • http://fr.techcrunch.com/2010/07/21/linkedin-depasse-1-million-dutilisateurs-espagnols-a-la-conquete-de-leurope/ Linkedin dépasse 1 million d’utilisateurs espagnols, à la conquête de l’Europe ?

    [...] premier réseau en Europe. De plus, la boite a presque doublé sa base de membres européens depuis le lancement de son site allemand en février 2009. En revanche, Viadeo et Xing sont toujours les premiers réseaux dans leurs pays [...]

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