Comments on: Kennet puts €6.5 million into GoViral’s branded video network

By: Plataforma de vídeos virales recibe inversión de 6.5 millones de Euros | NewAlter

Thu, 26 Mar 2009 10:53:59 +0000

[...] TechCrunch y NewTeeVee Publicado Jueves, Marzo 26th, 2009 (6 seconds ago) en Inversiones, Negocios en [...]

By: Kennet Partners invierte 6,5M en GoViral

Kennet Partners invierte 6,5M en GoViral — Wed, 25 Mar 2009 11:10:51 +0000

[...] firma de capital de riesgo Kennet Partners ha invertido 6,5 millones de euros en GoViral, una compañía de distribución de contenido de vídeo online para [...]

By: Paul

Paul — Tue, 24 Mar 2009 15:14:35 +0000

hi Jimmy
Nothing wrong with ripping off clients when you can get away with it? – not so good when they think they’re buying premium (and paying high cpv for it) but getting junk?!
Not sure there is any value in that – no matter how long the tail. (MPU slots don’t have longtails…)

By: Nicholas Lovell

Nicholas Lovell — Tue, 24 Mar 2009 15:04:59 +0000

@ Paul

What’s wrong with that model? Isn’t it just monetising the long tail?

GoViral spends time and effort aggregating blog and other premium sites, sorting them into categories that media buyers want to buy and then charges for that service.

Media buyers don’t have to use GoViral’s service: if what you say is true, they could just do it themselves. Instead, they use GoViral.

So could it not be that GoVIral is adding value somewhere along the way?

By: Paul

Paul — Tue, 24 Mar 2009 14:54:55 +0000

OMG! – Did Kennet not do the DD? Go “Spam” viral use ad networks to buy their traffic at .01c and sell it to clients at 11c! Great profit for them, not so good for clients! Its Heavy.com 2.0!
Go Go viral!

By: Jon

Jon — Tue, 24 Mar 2009 13:43:42 +0000

They may have first mover advantage, but from what I’ve heard they’ve got shonky technology and a not so startling value proposition. Well, maybe that’s why they’ve sold out to Kennet.