Advertising is not going away. If we have to have advertising it would seem to make sense to have it targeted to one’s demographics if it can be done without affecting our privacy.

Do they not market by postal code in the UK?

WOLVES anyone!

http://blogs.reuters.com/mediafile/2009/05/28/new-internet-ad-technique-can-warn-of-emergencies/

Is the only solution for every email to be encrypted using PKE, and every HTTP access to be HTTPS from now on?

Google is not above forgetting its principles when it suits the company (think about their collaboration with Chinese authorities over search terms put into the engine by Chinese users), but if they stand to lose revenue because of the work of outfits like Feeva, maybe they’ll exert some muscle and make it impossible for Feeva to operate…

As for Feeva, it’s been very smart of them to keep flying under the radar all this time. Let the others take the heat and allow the privacy conversation to take place without being tainted. They have also taken a much more benign approach to ISP-based ad targeting (i.e. not touching behavioral tracking and not tracking by IP address), which could be their saving grace.

However, if this article is correct and Feeva is actually modifying packets in the network (by modifying HTTP header requests), they could still potentially find themselves in legal hot water. Fundamentally, what they are doing isn’t very different than what Phorm is doing — leveraging the ISP’s knowledge about the user to pass additional user data (non-PII) to the ad ecosystem by modifying packets in the network. In the United States, this may possibly violate the Electronic Communication Privacy Act (ECPA) and/or other privacy legislation unless it’s done via user consent.

I think it’s inevitable that this whole industry will move to an “opt-in” model if it is going to succeed (much less survive). I’ve just written a bit more about this topic on my blog at http://kketefia.wordpress.com/2009/05/05/the-fate-of-the-isp-based-advertising-industry/.

No, we cannot obtain drivers license or registration information for any person in the USA due to the Drivers Privacy Protection Act, otherwise known as the Shelby Amendment.

List vendors compile their lists in various ways. In general, they start with the phone books, so every person that has a phone number is on a list. Then they overlay information on each person based on magazines they subscribe to, surveys they have filled out, etc.

There are literally thousands of different variables that can go into a list. If you are looking for a custom marketing list, give us a call and we would be happy to discuss your project and explain how we can go about putting together a list for you.

Getting back to the car list you mentioned, we can get lists of consumers who own certain types of cars, based on information they have provided (self reported).

I hope this information has been helpful.

Cheers,
James Ingram

Your name seems familiar, but I can’t recall where I have seen you post before:however , “HOWDY FROM TEXAS”. Let’s discuss a separate issue about your interest in these matters, and tell us more about your company:
http://www.strategiclists.com
“Strategic List Services is a list brokerage representing over 54,000 databases worldwide.”

James C. Ingram,
VP Marketing

“Marketing offline and online requires my skills in areas of copy writing, SEO, web site maintenance, email marketing, telemarketing, and direct mail marketing. I will be happy to assist your business and marketing goals in 2009. ”

Tell me more about information databases. Let’s say that I wanted to obtain driver licenses or registration information of individuals in , let’s say, the state of washington, USA. How can a website online obtain such information for resale? Company “A” purchases the information from the state of washington DPS. We then see online websites that sell that information. How did the website company gain access to that information? Are there databases of USA driver license and car registration for sale? How does all that work ,and what companies would I need to contact to gain access to that info.

appreciate any info, and feel free to email me, in confidence, at: malleylaw@gmail.com

joe malley

Does not identify individual users? I’m afraid that in the UK, with my postcode you have the means to identify every person living in my house along with those of my near neighbours with a cursory check of the electoral roll.

I’m afraid Feeva will be met with the same short shrift as Phorm whenever they rear their ugly head.

Interesting story, until you noted: “Feeva merely obtains the user’s location down to zip/postcode as they request pages by placing tags on Web page requests (called HTTP header requests) as they pass through an Internet router”. We need a bit more description of the dpi activity, and the “INTERNET ROUTER”. let’s just say you need more analysis of these issues, or let’s say a little more, “tech crunch”, on this one.

Once again you lost me when I read this section:
“It does this by harvesting geographic and other information directly from ISPs – but, crucially, in a way that doesn’t identify individual users”. What is the ” OTHER INFORMATION” harvested, and why would the isp not know the ip user’s zip code, thus limiting all the bother to go to this extreme?

Let me try to help you with your research, list out all the isps that have tested this system, cities tested and dates. I will then be pleased to help you with your research.

joe malley

ps: So as not to mislead anyone, yes I am one of the class counsel on the nebuad and adzilla case. Anyone wanting to contact me, in confidence, to discuss any issues related to isp-dpi-oba, feel free to contact me at: malleylaw@gmail.com