They do have residual brand awareness, and someone, somewhere will use the site for searches. At even 0.2% penetration of search queries in a european market, I’d be happy to walk the adwords cheque down to the bank, thx very much and they can serve a lot of ads albeit at a crappy CPM. Squillions of ads x crap CPM = respectable cheque. And all they’ve got to do is keep a search engine running and pay the hosting. Easy street.

I personally wouldn’t go near them after the *woeful* experience of having a Lycos mail account earlier this century, but I’m not the man on the Clapham omnibus. My mum’d use them, and she even clicks on the ads, bless her!