Comments on: If MySpace was doing so badly in Europe, why all the partying?

By: When In Doubt Throw A Party, And Turn PR Up To 11

When In Doubt Throw A Party, And Turn PR Up To 11 — Fri, 16 Oct 2009 02:39:07 +0000

[...] to cover bad (or vague) news aren’t a new thing for MySpace – they threw one earlier this year in Europe right as European operations were being [...]

By: Jordan Sneakers

Jordan Sneakers — Thu, 06 Aug 2009 01:39:25 +0000

they have facebook to thank for this

By: James Kirk

James Kirk — Wed, 24 Jun 2009 16:33:06 +0000

Most of these are ad sponsored profit drivers for the company.

By: volker

volker — Wed, 24 Jun 2009 15:18:52 +0000

in germany they definitely had the wrong management team to move forward..

its amazing what they spend in salaries and the output they achieved..

By: Mike Butcher

Mike Butcher — Wed, 24 Jun 2009 06:19:47 +0000

ah, darn, I forgot!

By: Simon

Simon — Tue, 23 Jun 2009 21:41:42 +0000

Mike think for a sec and don’t be lame with the partying thing : it’s part of myspace’s business TWICE : the bands & concerts identity first, closing big ad deals second. All this calls for serious, impressive, partying.

By: azeem

azeem — Tue, 23 Jun 2009 17:21:27 +0000

$6m in revenue from 350k users in Russia. That is kicking whoopee or something.

If that we the case that would be radically good monetisation for a subscale social network in a lower-cost market.

And if that can’t sustain a local team to milk a clearly very spend happy advertising community, then someone’s financial controls have gone doolally.

By: peterpixel

peterpixel — Tue, 23 Jun 2009 16:49:56 +0000

Regardless of it being MySpace it is still sad to see all these people loose their jobs.

My guess is that these parties are, like you said, a way to generate traffic to the site. I doubt if it results in more users since their userbase is probably saturated. It’d call it a shot at creating brand loyalty.