Paris-based online media group Hi-media has announced its acquisition of AdLINK Media, the display advertising unit of AdLINK Internet Media (also the company behind SEDO and Affilinet, which are not being sold), itself a part of Germany’s ISP United Internet. Still with us?
The acquisition comes about 18 months after the latter assigned Morgan Stanley to assist in the sale of the European display advertising power-broker.
At that time, a Frankfurter Allgemeine Zeitung report citing anonymous sources indicated that AdLink Group expected a three-digit million euro sum from the sale of the unit, adding that AdLink’s valuation was nearly €400 million. That’s a far cry from today, with AdLINK Media getting valued south of €30 million.
