More details about their latest marketing promotion here:
http://www.london-insider.co.uk/2009/08/deal-3-pounds-discount-voucher-food-delivery-order-at-just-eat-co-uk/

Congratulations to the Just Eat team for raising the finance.

When we came up with our own approach to this service a number of years ago, many people doubted the viability of this model. Just Eat’s success, growth and ability to attract such a large investment proves the business case even further.

This can only help the industry as whole and will certainly give a boost to all good service providers operating in this space.

9 months after launch in NI we’re delighted with the response we’ve received and the uptake has been fantastic. We have our own plans for rolling out our service across the UK and Ireland to offering alternative choice of service and restaurants to our customers.

There are many service providers now available and we wish everyone with our shared vision continued success.

Barry

Of course it will be lower. There are huge expenses as well, so it’s not all profit. The amount I stated was actually a revenue.

But even with this blatant estimate, you could see the potential and why 10.5M was invested.

anyway, £10m is alot to invest in an online takeaway site. At what valuation I wonder???? 50% @£10m!? Are you honestly telling me this site is valued anywhere near the tens of millions!? The ROI calculations from Alex above seem far fetched…

Congratulations to Just-Eat on their recent funding. This can only be good for the online takeaway marketplace.

Our site has been created to help users find local online takeaway, and can will support both awareness and growth to the public.

Yes it’s true that right now Just-Eat dominate the market and are a big part of our represented listings, but there are over 30 online portals who are actively serving their local areas every day. These can all be located using Y4Food. Some that you didnt even know exisited!

These are very exciting times in the UK Online Takeaway business. Public awareness of all online takeaway ordering will grow as part of Just-Eat’s investment into the industry and we can look forward to some great changes in the way we order takeaway.

All the best of success to the every team that we support!

Just-Eat.co.uk is already a great offering but there is always room for improvement. We have over the last 3 years built a dominant market position in terms of restaurants & takeaway orders in the UK. Just-Eat has significantly more restaurants than anyone else giving consumers a real ‘choice’ in mulitple locations and we are growing 2-5 times quicker than the other ’start ups’ in this space. That’s why we love working in the company!

Of course the key point is that we will now in time be able to give consumers in the UK more choice, quality and be truly nationwide. That is a key thing when people try us versus the phone for the first time. Time to ‘Just-Eat’ your takeaway.

Given that quite a few takeaway/delivery services have poor websites, and ordering over the phone can be painful, I really like the service offered by Just-Eat.

BTW – another web 2.0 aspect of the site is that you can save your “favourite” menus. And the search function worked v well.

And £10.5m in funding – puts them right up there as a serious UK web start up….

PS – and my food arrived within 30 minutes on a Friday night!