Earlier this month Joost set down its arms in the race to beat YouTube, Hulu and others to become the predominant consumer online video giant. It fixed its sights instead on providing white label video platforms for companies. However, there is of course already plenty of competition. Brightcove is a long, well known player and Magnify is growing its white label service. Ooyala recently signed more than 40 mid to large publishers on 12-24 month agreements and they also have a growing self-serve products. Others in that space include Videobloom and Worldtv.
But it’s this self-serve end of the market which is now being targeted by a new entrant: Quick.tv
They are now launching out of a private beta with an application which allows video makers to skin their content with clickable feature like ads and polls, and also pull out metrics from the responses.
The site delivers a video publishing service including asset management, play-out and analytics combined with a tool-set to add features like advertising overlays, voting or form filling inside the player itself. Users can create custom players and channels, and the site supports HD and Standard Def and all major video formats for upload.
Once you publish a video you get an embed code, and all the viewer responses are channelled back to Quick.tv’s analytics system. What co-founder Nick Bell sees happening is that publishers will still upload videos to YouTube and similar for the viral effect, but use Quick.tv for a response mechanism on their own site.
However currently they only offer a paid for service at various levels, which may limit the uptake – although professional video content owners like newspapers won’t balk at this.
The startup is VC and Angel backed with £1.2m seed funding and based in Newcastle upon Tyne and London, UK. Bell and co-founder Tod Yeadon claim they set about creating Quick.tv after seeing the scene in Fight Club in which Edward Norton’s apartment becomes part of the Ikea catalogue. Makes sense, kinda.
This looks like a great video tool. These guys must have thought hard about this. Very nice. Let’s hope they plan to go onto public beta soon before its competitors mimics its features. Nevertheless, cool app!
- Darrren at AdExcel dot Com
I hit play on the video on their webpage and it just gives me an error about not being able to load the video.
For a Video Publishing platform thats really pretty poor!
This is very interesting.
Dude, WHY do you always leave Delve Networks off the list??
Got beef or something??
http://www.delvenetworks.com/
Doesn’t Hulu already do something like this? It doesn’t have the same functionality, but I don’t think this will be a competitive advantage for long.
LOLz, dude you are clueless. I can’t go UL my vids to Hulu and have them serve them. And they don’t do clickable video.
Ugh.
Well, you see, here in INDIA, we don’t do it like that. Insteady, what we do is we…. and especially in Delhi, in Delhi, we really….. we…. uhm… nevermind.
Pretty poor features
Didn’t get the free access at their website
Our tech does the same with much more features, and it is completely free. A russian sturtup for hypervideo Actio.tv
Everyone knows the real money to be made online s on distributing quality video content to the online masses
Congrats Nick and team – good luck moving ahead.
Congratz Nick!!!
Great catching up with you last week at the Europas
There is another player in the video platform space – Twistage (www.twistage.com). Easy to use, great customer satisfaction.
Looks great Nick let’s resume our discussion about using Quick.TV to allow local business to create TV commercials online and run them in their cable zones using the SaysMe.TV API
Go on Nick!! Good luck guys, sounds like your offering makes perfect sense, so I wish you the best for the future!
yup – nothing new here – Coull, http://coull.com
pioneered the use of dynamic tracking hotspots and making video interactive a long time ago, even when I was there doing this in early 2004.
Reading through the comments it would appear the people who are plugging their own services have not checked this offering out properly. It is very very good and in my opinion much better than anything out there – problem for quick.tv will be maintaining this advantage. Wouldn’t surprise me if they are acquired by a Brightcove/ooyala over the coming weeks.
Awesome to see such a cool startup coming out of the north, fantastic work guys!
Thanks for the VideoBloom mention!
Hey guys, Quick looks cool but you should really check out VideoClix.tv. VideoClix is the pioneer in the clickable video space starting back in 1999. VideoClix has an elegant and seemless clickable experience. They work with MTV, ESPN and a whole whack of other tier-1 companies.
http://www.videoclix.tv
b…
I’ve been looking into white label video solutions for a little while now. Surprised that no one mentioned Viddler b2b. Seems like a pretty good offering to me…
http://b2b.viddler.com/features/
http://b2b.viddler.com/pricing/
http://b2b.viddler.com/faq/
Anyone dispute?
Cool app, but there are quite a few similar ones looking through the comments
There a few in this field but I’ve only really seen http://www.wirewax.com offer a user-focused, touchy-feely clickable video. More interesting for me anyway.
Not sure what’s happening with Quick.tv now. Not heard much in a while.