http://eu.techcrunch.com/2009/07/31/goodly-expands-its-charitable-remit-with-new-merchant-partnerships/ Tracking European web and mobile start-ups Tue, 14 Feb 2012 01:18:52 +0000 hourly 1 http://eu.techcrunch.com/2009/07/31/goodly-expands-its-charitable-remit-with-new-merchant-partnerships/comment-page-1/#comment-543067 ralph polo Sun, 29 May 2011 05:24:00 +0000 http://uk.techcrunch.com/?p=7662#comment-543067 Hey thanks for this posts. I’m myself a beginner in blogging but these tips can be vital to me in doing my job well. Hey thanks for this posts. I’m myself a beginner in blogging but these tips can be vital to me in doing my job well.

]]> http://eu.techcrunch.com/2009/07/31/goodly-expands-its-charitable-remit-with-new-merchant-partnerships/comment-page-1/#comment-406339 Bill Purkins Tue, 13 Jul 2010 13:43:49 +0000 http://uk.techcrunch.com/?p=7662#comment-406339 Good.ly is all well and good, and should be admired for what they are doing, but bear in mind that the 55% they are donating to charity is 55% of THEIR commission from sales made of products advertised on their site, so something has to be PURCHASED for any charitable donation to actually be made. My guess is that most of their URL shortening transactions do NOT have an accompanying purchase, so nothing is given to charity. Someone correct me if I am wrong, please. Now, http://onecent.us, a US owned domain free url shortener on the other hand, which admittedly wraps themselves in the flag and appeals to US patriots to supprt a dot US domain name instead of a foreign one, like bit.ly or Good.ly, which are Libya (ly). This US site runs text ads for its revenue and advertisers get to name their own price in sort of a game of King of the Hill to compete constantly for coveted above the fold and top line spots for more views and hopefully clicks. This is not PPC (pay pay click) but more like the advertiser calculating their OWN CPM (cost per mille) for impressions. This seems to be a clever twist and marketing gimmick, but likely not unique, not that it matters. ALSO, onecent.us donates 90% of their gross revenue to charities that users of the free service get to cast a ballot for on every URL shortened, and the money is divvied up at the end of the month. THIS is much more attractive and beneficial to the charities, as users need to take no extra action or spend anything to spark the charitable donation. The 90% is straight off the GROSS revenue, and whether or not onecent.us can survive on the 10% left over will be interesting to be seen. They certainly seem to think they can do it, and already as of this writing 13 Jul 2010 it appears they have overtaken Good.ly in number of usages per day on Twitter after launching the service only on 08 Jun 10, but really having started aggressively promoting the site on (somewhat appropriately) the 4th of July, 2010, just 9 days ago. Good.ly is all well and good, and should be admired for what they are doing, but bear in mind that the 55% they are donating to charity is 55% of THEIR commission from sales made of products advertised on their site, so something has to be PURCHASED for any charitable donation to actually be made. My guess is that most of their URL shortening transactions do NOT have an accompanying purchase, so nothing is given to charity. Someone correct me if I am wrong, please. Now, http://onecent.us, a US owned domain free url shortener on the other hand, which admittedly wraps themselves in the flag and appeals to US patriots to supprt a dot US domain name instead of a foreign one, like bit.ly or Good.ly, which are Libya (ly). This US site runs text ads for its revenue and advertisers get to name their own price in sort of a game of King of the Hill to compete constantly for coveted above the fold and top line spots for more views and hopefully clicks. This is not PPC (pay pay click) but more like the advertiser calculating their OWN CPM (cost per mille) for impressions. This seems to be a clever twist and marketing gimmick, but likely not unique, not that it matters. ALSO, onecent.us donates 90% of their gross revenue to charities that users of the free service get to cast a ballot for on every URL shortened, and the money is divvied up at the end of the month. THIS is much more attractive and beneficial to the charities, as users need to take no extra action or spend anything to spark the charitable donation. The 90% is straight off the GROSS revenue, and whether or not onecent.us can survive on the 10% left over will be interesting to be seen. They certainly seem to think they can do it, and already as of this writing 13 Jul 2010 it appears they have overtaken Good.ly in number of usages per day on Twitter after launching the service only on 08 Jun 10, but really having started aggressively promoting the site on (somewhat appropriately) the 4th of July, 2010, just 9 days ago.

]]> http://eu.techcrunch.com/2009/07/31/goodly-expands-its-charitable-remit-with-new-merchant-partnerships/comment-page-1/#comment-246361 Good.ly expands its charitable remit with new merchant partnerships | press Mon, 03 Aug 2009 10:08:14 +0000 http://uk.techcrunch.com/?p=7662#comment-246361 [...] Milo Yiannopoulos   |    July 31st, 2009   |   view article [...] [...] Milo Yiannopoulos   |    July 31st, 2009   |   view article [...]

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