Spotify’s latest hook-up: Absolute Radio and ShortList magazine

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on August 12, 2009

spotify_logo Another day, another bit of news from hot property of the moment, Spotify. Today it’s the announcement that Spotify has struck deals with Absolute Radio and ShortList Magazine to launch what the marketing bods call an “integrated marketing campaign”.

Ads will send listeners to a microsite hosted by Absolute, where they’ll be asked to create a Spotify playlist “to reflect the various stages of romance” (a step in the right direction from the previous “YES! YES! YES!” campaign). Absolute DJs will be making their own playlists, too. The winner will take home a “Golden Ticket” giving them access to all the UK music festivals next year.

Is there any stopping Spotify now? What with impending mobile apps, global roll-outs and the appointment we heard about yesterday? It certainly seems – notwithstanding what Fred Destin said recently – that Spotify is emerging as a major power in online music.

Then again, not everyone is a fan of the service…

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http://www.loopthing.com/ Donagh Mc Sweeney

It will be interesting to see how the folks over at LastFm cope with the rise of spotify! Rise up and fight or lie down and die?
http://www.fuzzone.com Fuzz One

Spotify urgently needs to get on portables and mobile devices. Mobiles would be a good first step and then a portable device like the ipod that can plug into speakers and be linked to spotify premium accounts.
The ipod in combination with a decent set of speakers is still the hi-fi replacement. There should be a ‘spotify ipod’ by the time it hit the states
Steve Brammer

Things seem to be getting better and better for Spotify. The Swedish press reported yesterday that, in Sweden, Spotify is now generating more money per month for the record labels than iTunes. Also the number of users in Sweden is now more than 1 million. Not bad considering the entire population is only 9 million, and the fact that Spotify have still not officially launched in Sweden yet, and access to the ad supported version is still by invitation only.
Dan Brown

Please, please, please make Spotify Premium available for Sonos.
http://www.ukstevieb.com/2009/08/13/steviebs-shared-items-august-13-2009/ StevieB’s Shared Items – August 13, 2009 at Lost in Cyberspace

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