WhiteLabelDating.com, as its name suggests, is a service that enables you to build your own dating site. It provides software, billing solutions and hosting. All you need to do is feed in a brand, a bit of the design work and then market your new site. Pretty cool, huh? I’m not sure how much money is being made in online dating start-ups at the moment, but there are quite a few new players and many of them are experiencing large numbers of sign-ups. (Do people get randier in a recession? Apparently so.)
Anyway, WhiteLabelDating is clearly one of the feistier players in the sector, having just snapped up (or “seduced”, according to a witty press release) senior executives from two not-quite-competitors: Darren Damiano joins as Finance Director and board member from Match.com and Katie Mowe will also be joining the company as Consumer Marketing & PR Manager. Mowe was previously at DatingDirect.com.