Europe to get a London TechHub for startups to meet and work in
by Mike Butcher
on September 24, 2009

Europe has no real equivalent to the big hothouse that is Silicon Valley, but it does have lots of tech clusters and networks. As recent research from the startup Seedcamp startup programme has shown, clusters of innovation are spread far and wide across Europe.

One place everyone agrees is a key cluster is London. It now hosts offices belonging to all the top-tier pan-European VCs, several new Seed funds, has a very active Angel investor market and hosts many major tech events.

However, largely because of its cost – everything is still expensive here – London remains hard for European startups to access and get into, even in a recession. It’s incredibly cheap to rent an office in Berlin, for instance. In London it can be double the price. And although European and US entrepreneurs often need to take meetings and work in London, they don’t always need permanent office space, which can be extremely restrictive to startups. Who wants to sign a huge lease before you’ve raised any funding? The preference is for working out of anonymous clubs, cafes, and perhaps sub-letting a single desk here or there.

To some extent events and conferences are great for networking. But when you can actually rock up to a space and see people in your community — well, it’s unbeatable. That’s what the vibe is in the Valley, where you can literally walk into potential partners, investors and co-founders. That’s what’s lacking here in London, a key, lynch-pin city on the European scene.

So there’s clearly a problem that needs to be addressed if the startup eco system is to develop in Europe.

TechHub (@TechHub on Twitter) is new project put together by Elizabeth Varley and myself which will address just this issue. Elizabeth has been involved in the London digital media scene for a number of years, organised London Twestival and has recently been developing the concept of a physical space aimed specifically at small businesses and startups. Together, we’ve come up with a plan to create a space and services suited to the tech community and particularly at tech startups.

TechHub will be a new, physical space for tech entrepreneurs, tailored to tech people, and providing all the things we really like: Super-fast Wifi, power for our latops, coffee and flexible, plentiful desk space. There will be both permanent desks and a big co-working space.

It will be extremely affordable by average London standards. So affordable in fact that it will put some of these managed office which startups are forced to use to shame. That’s cool. Because startups rarely have cash to spare at the outset.

The location will also be pretty cool. It will be in the existing cluster around the Hoxton/ Shoreditch/ Old Street area which is already jammed packed with tech companies and has been named Silicon Roundabout and even has it’s own social network. So often, flexible office space is never where you want it. This will be at the heart of the London tech startup scene. It’ll be funded through membership, sponsorship and other partners. It won’t be an “incubator” or have it’s own venture fund or anything like that, it’ll just be a space. The first pre-launch partner is BookingBug.

Another reason I like the TechHub concept is that it can curate this membership space to create the that key tech entrepreneurial atmosphere.

Now, many people know that I’ve long championed a physical space in London able to access a key cluster of technology players in a defined area in London. I guess I might also have had a little something to do with the idea being propogated. But although I tried to help this idea along, I’m a blogger/journo, a critic. I don’t execute!

But now we have someone from the tech community who will. Elizabeth has put a working model together around the TechHub idea, and is going to make it happen.

I’ve decided to join as a cofounder/director to advise on TechHub’s strategy, in a purely personal capacity, to this project. So I’m declaring an interest, in as transparent manner as possible. This is a personal project for me and my involvement will have nothing formally to do with TechCrunch. This is not an “office space” for TechCrunch or anything remotely like that.

I’m also happy to make it clear that I won’t be involved in any day-to-day management or decisions about who becomes a member of the TechHub community. Only it’s overall strategic direction. My editorial integrity won’t be affected. Those day-to-day decisions will be up to Elizabeth and a membership group she plans to assemble (you’ll have to go to her for the details). All I can say is that I’m going to be a personal member, just as I’m already a member of other London clubs – all of which will be far less enjoyable as soon as TechHub gets going!

So, all I want to say is that I think this is going to work very well for the tech startup community, and that’s really all I want to see happen. I look forward to dropping in for coffee and meeting people there, when I’m in London. It should be a lot of fun.

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  • David Whitewood

    Fantastic initiative. Where do I sign up?

  • http://benwerd.com/ Ben Werdmuller

    Excellent news, and badly needed. I’m really interested in using and being a part of this space.

  • http://blog.huddle.net Zuzanna Pasierbinska-Wilson

    Congratulations Elizabeth! This is a brilliant idea! Can I come and visit?

  • John

    this is great news. definitely wht’s needed.

  • http://crowdstatus.com Darren

    Its a great idea, I hope there are plans for regional hubs (in the uk). in the roadmap.

  • http://www.twitter.com/lakey Chris Lake

    Great idea and Elizabeth has done well to pull you onboard. Should accelerate take up.

  • http://www.facebook.com/people/George_Bevis/36913823 <fb:name linked="false" useyou="false" uid="36913823">George Bevis</fb:name>

    Super duper. Well done Elizabeth. Much needed.

  • http://q-funk.iki.fi Martin-Éric

    London only ever appears as a suitable place because Americans chose another English-speaking country as their default location for a European office.

    From a European perspective, the diversity of attraction poles in Europe exists for a good reason. Until you’ve understood why, you’ll keep on missing the spot.

  • http://www.ignimedia.com tenthings

    Don’t get me wrong, i really like the idea, but the best european startups are spread out across europe from sweden to israel, sometimes even working in rural locations. i think what’s needed is a virtual hub first, where we can at least get some news about what’s happening in urop

  • JT

    @tenthings

    yeah, if only there was something like TechCrunch Europe or its Facebook group… for starters…

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  • http://www.youpage.com/ YouPage @youpage

    Great idea, Good luck!!!!!!

  • http://www.padz.com Matthew Wilson

    We’re a web startup (padz.com) and have been in and out of various offices around the old street / shoreditch area for around a year now. We’re currently looking for an affordable, flexible home in this area and TechHub sounds perfect. The sooner the better please.

  • http://q-funk.iki.fi Martin-Éric

    Precisely. This site is called TechCrunch UK, which demonstrates a blatant failure to have a pan-European perspective on this market.

  • http://www.newscred.com Shafqat

    @Martin-Eric: the site is called TechCrunch Europe. Even the logo was changed. Mike posted about this a while back, and the changes were to address exactly the issues you mentioned.

    It’s not lip service either – Mike travels around Europe, sets up events in major startup hubs (we helped organize one in Zurich) and generally does his best making TC Europe truly pan-European.

    The only complain can be the URL hasn’t changed, but who cares about that. Really perplexed by your comments to be frank.

  • Trader Bots

    This article is interesting. In the gold rush, the glory and folklore used to wrap around the people digging for gold. The real moneymakers were the guys selling the shovels.

    TechHub sounds like a shovel seller. Smart.

    http://www.traderbots.com

  • http://chicisimo.com Gabriel Aldamiz-echevarría

    Definitely a great initiative for Londoners.

  • http://www.inoqo.com Nik Smit

    Love the idea, about time! so much of startups is about serendipity. Proximity helps.

  • http://www.dotcominfoway.com Lewis Lee

    Great initiative Elizabeth. The idea of developing it as a space for start ups is productive.

  • http://www.myeggnoodles.com Chris

    I have had this idea for a while now, but setting up in Asia. It will be cool to come and have a nose when it’s all set up…

  • Lamia

    Curated? ‘Key entrepreneurs’? These are red flags. Is this going to be just another fashionable London club where people make it difficult to get in just so it can feel exclusive?

    This is going to create a class system, where access is determined by reputation, connections and the whoms of the ‘curators’. In a free market, it’s impossible to predict who will be really successful- the person not deemed fit for inclusion might be the next Microsoft. Wat are the criteria?

    Sounds like a good business (create demand by artificial scarcity). Not so sure if it’s going to result in any successful startups.

  • http://twitter.com/mikebutcher Mike Butcher

    We’ve had problems changing the domain and there are issues about losing Google juice. Other than that the main issue was to runs events around Europe (Zurich, Paris, Berlin, Stockholm, Istanbul, Athens you name it) and write about startups across Europe – just check out archives.

  • http://www.istanbulblog.tk istanbul

    yeah woww thanks…

  • http://www.dreamstake.ning.com paul dowling

    Brilliant, I can see this being of interest to DreamStake clients.

  • http://www.ignimedia.com tenthings

    again – don’t get me wrong but tc europe is the european branch of a silicon-valley-focused blog. that wasn’t what i was talking about.

    still, this techhub, sounds to me more like “a place to build startups/technology in order to sell it to some american giant and make big bucks”

  • http://londonsf.com taige Zhang

    You might find this useful:

    http://www.scribd.com/doc/14561081/EUs-Web-Startup-Environment-External-Version

    I did some research for my final project on the level of entrepreneurship and level of available resources across the EU

  • http://www.facebook.com/people/Alex_Hillman/10500779 <fb:name linked="false" useyou="false" uid="10500779">Alex Hillman</fb:name>

    Agreed.

    “Curating” is never the answer when your goal is community. Cultivating is.

    Having founded and operated a coworking space in Philadelphia (www.indyhall.org) for the last 2+ years, I assure you that the random people that walked in the door, the people we wouldn’t have sought out, the people with the least “agenda”, have been the most contributory to growing the Philadelphia independent technology and creative community by leaps and bounds in just a couple of years.

    Rather than curate membership, we set a clear mission and goals for the community: make Philadelphia a better place to be successful making a living doing what we love.

    The people that identify with that, stick around and contribute the most. The people who don’t identify with that, well, some of them stick around but they aren’t harming anything by being here.

    I think that it’s great that London is getting (another) coworking space. There are already half a dozen or more.

    http://coworking.pbworks.com/CoworkingLondon

    But I think that others who are more introspective about the community they already are rather than trying to replicate the community of Silicon Valley are finding far more success than TechHub will.

  • http://www.eOffice.net Pier Paolo Mucelli

    Great initiative! It would be great to extend our services from @eOffice to start up incubators from other parts of London.
    Keep us updated on the development of this great project!

  • http://www.facebook.com/people/Colin_Gilchrist/689934084 <fb:name linked="false" useyou="false" uid="689934084">Colin Gilchrist</fb:name>

    Great plan – the whole scene is bursting up in Edinburgh, Glasgow and Dundee at the moment – it needs real focus to help nurture the potential here and across Europe. I look forward to learning more.

  • LIAD

    Nice one Elizabeth!

    In the running for the best Mike Butcher line ever “I’m a blogger/journo, a critic. I don’t execute!” – love it!

  • Igor

    Not trying to start a flame war or anything but this comment seemed a little disingenuous:

    “….The only complain can be the URL hasn’t changed, but who cares about that. ..”

    I think you misunderstand a key european flavor/conditioning, if it is uk.techcrunch.com it really means that it is heavily catered to the UK scene however you want to put it. If your only reason for not changing is that you have issues with google juice, then maybe you have made your own estimation and indeed the rest of Europe isn’t worth that expense.
    I don’t want to sound negative, but if one were to access the US techcrunch site only through:

    sanfrancisco.techcrunch.com

    or california.techcrunch.com

    or siliconvalley.techcrunch.com

    I am pretty sure that your google juice would suffer as a result and people could rightfully argue, like you do, that it does not matter since whatever you cover is born in large part in Silicon Valley. However, for different reasons, I can bet that this defacto geolocation in your URL would be rectified in short order.

    Cheers,

    Igor.

  • Steve

    I was seriously considering setting something like this up in London myself. Things like Citizen Space and other startup focused coworking areas would work perfectly in London, and this move can only be a good thing for helping companies form in the capital.

    Hopefully we’ll get some information about pricing etc.. soon, as it sounds mighty tempting!

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  • http://www.watzatsong.com Raphael Arbuz

    Great!

    Congrats to Elizabeth!

    Looking forward to visiting TechHub when I come to London and hopefully this kind of opportunities could spread to other important European tech “hubs”.

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  • http://theskiff.org Jonathan Markwell

    Great to see this happening in London! The coworking space I run, The Skiff, in Brighton has evolved in to a very similar environment with weekly software developer meetups, hardware developer meetups and BootCycle.

    Really looking forward to having a comfortable, startup-friendly space to visit when I’m in London.

  • Aristocrat

    Hi,

    Martin-Éric.

    I think you’re wrong. Language is one of the factors. I think people choose London because of its rich diversity, tolerance and opportunities.

    London might not be the hot-spot to start up a business but it certainly has its main advantages.
    Example:
    You are highly likely to get a business loan if you’re starting up in London as oppose to other EU Cities/Countries.

    You are highly likely to start a business in London if you are from an ethnic or small minority groups i.e. Jews, Blacks or Asians as oppose to other EU Countries. “Reason being discriminatory or racial or lack of community cohesion etc.”

    The banking system speaks locally and thinks and acts globally.

    London/UK has some of the top universities in world thus, generating some of the brightest brains around.

    Over 300 languages are spoken in London, making the capital the most linguistically diverse city in the entire world.

  • Yiannis

    Curated? Membership committee? Oh please …

    Mike, you seem very keen to stress you’re joining as a personal member. Does that mean you’ll be paying full wack? And not getting a freebie in exchange for advertorial for your fellow “key entrepreneurs”? Be interesting to see future levels of coverage, and disclosure of course.

  • http://www.freenerd.de johan

    Berlin already has had something similiar called “Beta Haus” for some time …

    http://www.betahaus.de/

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  • http://www.the-hub.net Emily Dent

    Great idea – we do something similar up the hill at Islington and King’s Cross (http://www.the-hub.net). Would love to hear how it goes.

  • http://www.techhub.com Elizabeth Varley

    Thanks everyone for the comments, it’s great to see so much discussion!

    @tenthings TechHub is certainly not being created with a goal of selling to a US company. It’s aiming to meet some of the needs of tech startups from the UK, Europe, US and beyond – simple as that.

  • http://www.techhub.com Elizabeth Varley

    Thanks for your thoughts and I totally understand your concerns.

    Rather than exclusive, it’s really more about making decisions about members to get a good mix of types of businesses, from a range of countries (so it’s not totally London-centric).

    We’d love it to be a real physical hub where members can find out more about what’s happening in the industry – particularly outside their own immediate area – to get fresh perspectives and a wider view.

    Also, we hope that creating a good mix means more opportunities for collaboration, skills-sharing and using others’ expertise.

  • http://www.techhub.com Elizabeth Varley

    Hey, that’s really useful info. Thanks!

  • http://www.techhub.com Elizabeth Varley

    He he, yeah. I want to see that on a t-shirt!

  • http://www.techhub.com Elizabeth Varley

    Thanks! If all goes well with London, there’s definitely plans afoot to replicate in Europe, Middle East etc.

  • http://www.techhub.com Elizabeth Varley

    @Alex I hear you on trying to replicate Silicon Valley, it’s definitely not the goal. TechHub should have it’s own flavour.

    I also share your thoughts on *contribution* being a key component, as that’s what really makes a community hum. I’d welcome a chat about the things you’ve found work well (and those that don’t).

    Valuable input from someone who’s been there and done it, thank you.

  • http://twitter.com/mikebutcher Mike Butcher

    Yep, I’ll be joining when it’s up and running, and slapping down some cash. I’m being transparent about this. You’d prefer I wasn’t? Frankly I think this will be a good project for the scene – but I won’t be here all the time and it’ll have to run on it’s own merits, won’t it.

  • http://www.facebook.com/people/Alex_Hillman/10500779 <fb:name linked="false" useyou="false" uid="10500779">Alex Hillman</fb:name>

    Great to hear, Elizabeth. Feel free to reach out anytime!

  • http://islandmeri.wordpress.com/ Mari

    Brilliant idea! Great development. Have featured this in my blog: http://islandmeri.wordpress.com because it helps my readers to follow new innovations on the IT scene. Perhaps in the not too distant future a tech hub could be established in the South Pacific region. Thanks Elizabeth.

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  • http://techhub.com Elizabeth Varley

    TechHub is launching on July 5th and is now taking membership applications.

    You can get a preview of the space by going to one of the open days: http://techhubpreview.eventbrite.com/

    Address is
    TechHub
    Ground Floor
    76-80 City Rd
    London
    EC1Y 2BJ

    You can join the mailing list to get regular updates here:
    http://eepurl.com/zu7L

    Permanent desks are £250 a month.

    Annual Membership of the co-working space is £300, plus a daily use fee of £10 (members only).

    Our first event is for Tech Founder Speed-Dating on 12th July 2010
    http://www.techhub.com/magazine/read/techhub–seedcamp-bring-you-tech-founder-speed-dating—12th-july-2010_69.html

    We’re looking for an on-site Virtual Assistant to help members:
    http://www.techhub.com/magazine/read/seeking-an-on-site-va-for-techhub_66.html

    We’re hiring receptionists:
    http://www.techhub.com/magazine/read/techhub-is-hiring-receptionhost-jobs-in-london_68.html

    And Pearson (which has a big digital arm, as well as the FT) is our first Founder Sponsor:
    http://www.techhub.com/magazine/read/techhub-announces-pearson-as-first-founding-sponsor_63.html

    Hope to see you at TechHub!

  • http://time-book.dk/frisør Frisør

    Great idea, Good luck!!!!!! :-)

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