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	<title>Comments on: Hold everything &#8211; Playfish is still in play</title>
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	<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/</link>
	<description>Tracking European web and mobile start-ups</description>
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	<item>
		<title>By: tnfsiyuan</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-557890</link>
		<dc:creator>tnfsiyuan</dc:creator>
		<pubDate>Thu, 20 Oct 2011 01:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-557890</guid>
		<description>Durable design make it more soft and  flexible, no matter hiking and skiing, it is the best outdoor equipment in  winter.</description>
		<content:encoded><![CDATA[<p>Durable design make it more soft and  flexible, no matter hiking and skiing, it is the best outdoor equipment in  winter.</p>
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	<item>
		<title>By: tnfsiyuan</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-557886</link>
		<dc:creator>tnfsiyuan</dc:creator>
		<pubDate>Thu, 20 Oct 2011 01:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-557886</guid>
		<description>Durable design make it more soft and  flexible, no matter hiking and skiing, it is the best outdoor equipment in  winter.</description>
		<content:encoded><![CDATA[<p>Durable design make it more soft and  flexible, no matter hiking and skiing, it is the best outdoor equipment in  winter.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social Games are making it really Big!!!&#160;/&#160; Foetron : My Journey is My Destination</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-303173</link>
		<dc:creator>Social Games are making it really Big!!!&#160;/&#160; Foetron : My Journey is My Destination</dc:creator>
		<pubDate>Sat, 02 Jan 2010 20:06:14 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-303173</guid>
		<description>[...] Possible acquisition talks with EA [...]</description>
		<content:encoded><![CDATA[<p>[...] Possible acquisition talks with EA [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Technology blog &#187; Social Games: How The Big Three Make Millions</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-286192</link>
		<dc:creator>Technology blog &#187; Social Games: How The Big Three Make Millions</dc:creator>
		<pubDate>Thu, 26 Nov 2009 09:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-286192</guid>
		<description>[...] Possible acquisition talks with EA [...]</description>
		<content:encoded><![CDATA[<p>[...] Possible acquisition talks with EA [...]</p>
]]></content:encoded>
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	<item>
		<title>By: EA、ソーシャルゲームのPlayfishを3億ドル、プラス1億ドルのアーンアウトで買収</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-279442</link>
		<dc:creator>EA、ソーシャルゲームのPlayfishを3億ドル、プラス1億ドルのアーンアウトで買収</dc:creator>
		<pubDate>Mon, 09 Nov 2009 20:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-279442</guid>
		<description>[...] マラソン交渉の末、Electronic Artsはソーシャル・ゲームのスタートアップ、Playfish forを$275M（2億7500万ドル）のキャッシュと$25M（2500万ドル）の自社株で買収することに成功した。2500万ドルの株式は、優秀な幹部を買収後も引きとめておくために用意された。またこれと別に、$100M（1億ドル）のアーンアウトが一定の業績を達成した場合に支払われる。つまり買収額は最大で$400M（4億ドル）に達することになる。ただしアーンアウトは実現されない場合が多い（たとえばSkype）。 [...]</description>
		<content:encoded><![CDATA[<p>[...] マラソン交渉の末、Electronic Artsはソーシャル・ゲームのスタートアップ、Playfish forを$275M（2億7500万ドル）のキャッシュと$25M（2500万ドル）の自社株で買収することに成功した。2500万ドルの株式は、優秀な幹部を買収後も引きとめておくために用意された。またこれと別に、$100M（1億ドル）のアーンアウトが一定の業績を達成した場合に支払われる。つまり買収額は最大で$400M（4億ドル）に達することになる。ただしアーンアウトは実現されない場合が多い（たとえばSkype）。 [...]</p>
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	</item>
	<item>
		<title>By: Big day for M&#38;A &#171; Raja Jasti&#8217;s Blog - Renaissance Thinking</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-279427</link>
		<dc:creator>Big day for M&#38;A &#171; Raja Jasti&#8217;s Blog - Renaissance Thinking</dc:creator>
		<pubDate>Mon, 09 Nov 2009 18:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-279427</guid>
		<description>[...] lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will [...]</description>
		<content:encoded><![CDATA[<p>[...] lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout. ZamaanOnline</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-279418</link>
		<dc:creator>Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout. ZamaanOnline</dc:creator>
		<pubDate>Mon, 09 Nov 2009 17:46:13 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-279418</guid>
		<description>[...] Crunch After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash&#8230;.. Social games are increasingly [...]</description>
		<content:encoded><![CDATA[<p>[...] Crunch After lengthy negotiations, Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash&#8230;.. Social games are increasingly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout. &#124; Tech stuff center</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-279411</link>
		<dc:creator>Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout. &#124; Tech stuff center</dc:creator>
		<pubDate>Mon, 09 Nov 2009 17:02:54 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-279411</guid>
		<description>[...] lengthy negotiations, Electronic &amp;#65rts closed it&#8217;s &amp;#97nticip&amp;#97ted &amp;#97cqui&amp;#115ition of &amp;#115oci&amp;#97l &amp;#103&amp;#97mi&amp;#110&amp;#103 &amp;#115t&amp;#97rtup Pl&amp;#97yfi&amp;#115h for $275 millio&amp;#110 i&amp;#110 [...]</description>
		<content:encoded><![CDATA[<p>[...] lengthy negotiations, Electronic &amp;#65rts closed it&#8217;s &amp;#97nticip&amp;#97ted &amp;#97cqui&amp;#115ition of &amp;#115oci&amp;#97l &amp;#103&amp;#97mi&amp;#110&amp;#103 &amp;#115t&amp;#97rtup Pl&amp;#97yfi&amp;#115h for $275 millio&amp;#110 i&amp;#110 [...]</p>
]]></content:encoded>
	</item>
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		<title>By: Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-279392</link>
		<dc:creator>Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.</dc:creator>
		<pubDate>Mon, 09 Nov 2009 15:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-279392</guid>
		<description>[...] lengthy negotiations, Electronic Arts closed it&#8217;s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will [...]</description>
		<content:encoded><![CDATA[<p>[...] lengthy negotiations, Electronic Arts closed it&#8217;s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paid Content : Playfish CEO Coy On Acquisition Reports</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-275440</link>
		<dc:creator>Paid Content : Playfish CEO Coy On Acquisition Reports</dc:creator>
		<pubDate>Wed, 28 Oct 2009 00:58:17 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-275440</guid>
		<description>[...] and, in another, that Playfish is just playing the field in search of an even bigger sale price (via TechCrunch and [...]</description>
		<content:encoded><![CDATA[<p>[...] and, in another, that Playfish is just playing the field in search of an even bigger sale price (via TechCrunch and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Top social gaming company Playfish may be acquired by EA for $400 million &#171; Aalto Media Factory</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-275208</link>
		<dc:creator>Top social gaming company Playfish may be acquired by EA for $400 million &#171; Aalto Media Factory</dc:creator>
		<pubDate>Tue, 27 Oct 2009 13:43:26 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-275208</guid>
		<description>[...] TechCrunch Europe reporst similar rumors, but adds it’s own twist to the tale. Their estimates of acquisition numbers  are in line with other sources ranging from $350 – 500 million. However, they report that recent silence on the deal may be due to Playfish holding out in hopes of a better offer, either from EA or another suitor. Some sources also mention another social gaming site King.com as a potential target of acquisition for EA. [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch Europe reporst similar rumors, but adds it’s own twist to the tale. Their estimates of acquisition numbers  are in line with other sources ranging from $350 – 500 million. However, they report that recent silence on the deal may be due to Playfish holding out in hopes of a better offer, either from EA or another suitor. Some sources also mention another social gaming site King.com as a potential target of acquisition for EA. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Top social gaming company Playfish may be acquired by EA for $400 million &#171; Blog on Monetizing Storytelling</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-275057</link>
		<dc:creator>Top social gaming company Playfish may be acquired by EA for $400 million &#171; Blog on Monetizing Storytelling</dc:creator>
		<pubDate>Mon, 26 Oct 2009 21:14:12 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-275057</guid>
		<description>[...] TechCrunch Europe reporst similar rumors, but adds it&#8217;s own twist to the tale. Their estimates of acquisition numbers  are in line with other sources ranging from $350 &#8211; 500 million. However, they report that recent silence on the deal may be due to Playfish holding out in hopes of a better offer, either from EA or another suitor. Some sources also mention another social gaming site King.com as a potential target of acquisition for EA. [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch Europe reporst similar rumors, but adds it&#8217;s own twist to the tale. Their estimates of acquisition numbers  are in line with other sources ranging from $350 &#8211; 500 million. However, they report that recent silence on the deal may be due to Playfish holding out in hopes of a better offer, either from EA or another suitor. Some sources also mention another social gaming site King.com as a potential target of acquisition for EA. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Making Millions in Social Gaming &#171; Raja Jasti&#8217;s Blog - Renaissance Thinking</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-275007</link>
		<dc:creator>Making Millions in Social Gaming &#171; Raja Jasti&#8217;s Blog - Renaissance Thinking</dc:creator>
		<pubDate>Mon, 26 Oct 2009 17:32:52 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-275007</guid>
		<description>[...] companies are getting a ton of press and investor attention. Zynga wants to go public next year. Playfish probably already got bought by EA for $400 million or more. And Playdom probably raised an unannounced big chunk of venture capital [...]</description>
		<content:encoded><![CDATA[<p>[...] companies are getting a ton of press and investor attention. Zynga wants to go public next year. Playfish probably already got bought by EA for $400 million or more. And Playdom probably raised an unannounced big chunk of venture capital [...]</p>
]]></content:encoded>
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		<title>By: Social Games: How The Big Three Make Millions &#124; Tech stuff center</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274982</link>
		<dc:creator>Social Games: How The Big Three Make Millions &#124; Tech stuff center</dc:creator>
		<pubDate>Mon, 26 Oct 2009 16:05:52 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274982</guid>
		<description>[...] Possi&amp;#98&amp;#108e acquisition ta&amp;#108ks with EA [...]</description>
		<content:encoded><![CDATA[<p>[...] Possi&amp;#98&amp;#108e acquisition ta&amp;#108ks with EA [...]</p>
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		<title>By: Steven</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274530</link>
		<dc:creator>Steven</dc:creator>
		<pubDate>Sat, 24 Oct 2009 22:17:06 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274530</guid>
		<description>Playfish is certainly profitable. I read somewhere their current revenue is around £75 Million/year. I don&#039;t know what the profit margin is exactly, but the description I have heard is &quot;very profitable&quot;, so that probably makes it a pretty decent acquisition target.</description>
		<content:encoded><![CDATA[<p>Playfish is certainly profitable. I read somewhere their current revenue is around £75 Million/year. I don&#8217;t know what the profit margin is exactly, but the description I have heard is &#8220;very profitable&#8221;, so that probably makes it a pretty decent acquisition target.</p>
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		<title>By: Brad Dickason</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274422</link>
		<dc:creator>Brad Dickason</dc:creator>
		<pubDate>Sat, 24 Oct 2009 14:15:24 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274422</guid>
		<description>Although the TechCrunch editors have started to pay attention to the social gaming space, it seems most of the users here have not (based on sparse comments on each Playfish/Zynga thread that isn&#039;t about Mark Pincus being crazy).

If console and PC gaming is bigger than the movie industry that requires you to buy a $250-300 console and $60 games, what&#039;s the potential for a globally accessible microtransaction model that supercharges its userbase by plugging into Facebook and other social feeds? Even bigger, I&#039;d think?</description>
		<content:encoded><![CDATA[<p>Although the TechCrunch editors have started to pay attention to the social gaming space, it seems most of the users here have not (based on sparse comments on each Playfish/Zynga thread that isn&#8217;t about Mark Pincus being crazy).</p>
<p>If console and PC gaming is bigger than the movie industry that requires you to buy a $250-300 console and $60 games, what&#8217;s the potential for a globally accessible microtransaction model that supercharges its userbase by plugging into Facebook and other social feeds? Even bigger, I&#8217;d think?</p>
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		<title>By: jeff</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274263</link>
		<dc:creator>jeff</dc:creator>
		<pubDate>Sat, 24 Oct 2009 02:14:47 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274263</guid>
		<description>Good point, Playfish is worth nothing because they didn&#039;t pay enough attention to your computer problems. Clearly it&#039;s a front for the russian mafia.</description>
		<content:encoded><![CDATA[<p>Good point, Playfish is worth nothing because they didn&#8217;t pay enough attention to your computer problems. Clearly it&#8217;s a front for the russian mafia.</p>
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		<title>By: Carl Starrett</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274244</link>
		<dc:creator>Carl Starrett</dc:creator>
		<pubDate>Sat, 24 Oct 2009 00:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274244</guid>
		<description>Any amount of money paid to purchase Playfish would be too much.  While I initially enjoyed playing a couple of their games on Facebook, they&#039;ve become as buggy as Twitter used to be.  The only difference is that Playfish doesn&#039;t have a cute fail whale.

More than 80% of the time, the games won&#039;t load for me.  I&#039;ve tried every fix on in the FAQ and their customer service is non-responsive.  They just don&#039;t care that I can&#039;t play any of their games.</description>
		<content:encoded><![CDATA[<p>Any amount of money paid to purchase Playfish would be too much.  While I initially enjoyed playing a couple of their games on Facebook, they&#8217;ve become as buggy as Twitter used to be.  The only difference is that Playfish doesn&#8217;t have a cute fail whale.</p>
<p>More than 80% of the time, the games won&#8217;t load for me.  I&#8217;ve tried every fix on in the FAQ and their customer service is non-responsive.  They just don&#8217;t care that I can&#8217;t play any of their games.</p>
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		<title>By: Chem</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274232</link>
		<dc:creator>Chem</dc:creator>
		<pubDate>Fri, 23 Oct 2009 23:14:50 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274232</guid>
		<description>With the amount of media they buy, no chance.</description>
		<content:encoded><![CDATA[<p>With the amount of media they buy, no chance.</p>
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		<title>By: tob</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274225</link>
		<dc:creator>tob</dc:creator>
		<pubDate>Fri, 23 Oct 2009 23:03:58 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274225</guid>
		<description>Guarantee they are turning a profit right now.</description>
		<content:encoded><![CDATA[<p>Guarantee they are turning a profit right now.</p>
]]></content:encoded>
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		<title>By: Basar</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274180</link>
		<dc:creator>Basar</dc:creator>
		<pubDate>Fri, 23 Oct 2009 20:39:41 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274180</guid>
		<description>It probably won&#039;t turn a profit till 2083.</description>
		<content:encoded><![CDATA[<p>It probably won&#8217;t turn a profit till 2083.</p>
]]></content:encoded>
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		<title>By: More Rumors on EA-Playfish Deal: Due Diligence, Acquisition Numbers</title>
		<link>http://eu.techcrunch.com/2009/10/23/hold-everything-playfish-is-still-in-play/comment-page-1/#comment-274107</link>
		<dc:creator>More Rumors on EA-Playfish Deal: Due Diligence, Acquisition Numbers</dc:creator>
		<pubDate>Fri, 23 Oct 2009 17:53:23 +0000</pubDate>
		<guid isPermaLink="false">http://eu.techcrunch.com/?p=12329#comment-274107</guid>
		<description>[...] Over in London, TechCrunch Europe hears similar things: &quot;Our sources say that Playfish is holding out for another offer, somewhere [...]</description>
		<content:encoded><![CDATA[<p>[...] Over in London, TechCrunch Europe hears similar things: &quot;Our sources say that Playfish is holding out for another offer, somewhere [...]</p>
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