Comments on: Atlas-backed Koodos sold to E-trader group, at a discount http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/ Tracking European web and mobile start-ups Tue, 14 Feb 2012 01:18:52 +0000 hourly 1 By: Tech Weekly Missive – December 11, 2009 — Sparkpr - Award Winning Public Relations http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/comment-page-1/#comment-498179 Tech Weekly Missive – December 11, 2009 — Sparkpr - Award Winning Public Relations Sun, 19 Dec 2010 21:08:05 +0000 http://eu.techcrunch.com/?p=12470#comment-498179 [...] Lots of talk about Koodos sale and low price: http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/ [...] [...] Lots of talk about Koodos sale and low price: http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/ [...]

]]> By: Weekly Sparkpr Missive 08/21/09-12/11/09 — sparkpr.com http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/comment-page-1/#comment-457702 Weekly Sparkpr Missive 08/21/09-12/11/09 — sparkpr.com Thu, 28 Oct 2010 20:22:58 +0000 http://eu.techcrunch.com/?p=12470#comment-457702 [...] Lots of talk about Koodos sale and low price: http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/ [...] [...] Lots of talk about Koodos sale and low price: http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/ [...]

]]> By: Roberto Gium http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/comment-page-1/#comment-317603 Roberto Gium Thu, 04 Feb 2010 14:09:12 +0000 http://eu.techcrunch.com/?p=12470#comment-317603 Good analysis Fabio. Of the 200 000 customers how many were actually active, because a inactive database should not be price. So without other knowledge of Koodos, £250k is overpricing of what appears to be the true value of Koodos.. Good analysis Fabio. Of the 200 000 customers how many were actually active, because a inactive database should not be price. So without other knowledge of Koodos, £250k is overpricing of what appears to be the true value of Koodos..

]]> By: Fabio De Bernardi http://eu.techcrunch.com/2009/10/28/atlas-backed-koodos-sold-to-e-trader-group-at-a-discount/comment-page-1/#comment-275828 Fabio De Bernardi Thu, 29 Oct 2009 12:54:18 +0000 http://eu.techcrunch.com/?p=12470#comment-275828 Mike, £250k for 200k users makes it a bit more than £1 per user... £1.25 to be precise :) Which is actually the market value (or slightly more) of a user with an average set of information attached - in the publishing industry at least. Besides, the fact that Atlas is on both sides of the fence could be either a good thing or a bad one because Koodos founder/s might have not had full decisional power on whether to sell, raise more money or whatever other options they had in mind. Mike, £250k for 200k users makes it a bit more than £1 per user… £1.25 to be precise :)
Which is actually the market value (or slightly more) of a user with an average set of information attached – in the publishing industry at least.

Besides, the fact that Atlas is on both sides of the fence could be either a good thing or a bad one because Koodos founder/s might have not had full decisional power on whether to sell, raise more money or whatever other options they had in mind.

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