We first covered Wahanda, a social network for people who use spas and other “wellness” products, way, way back in 2008 and haven’t heard much from them. It turns out they’ve been busy, no bad thing.
After raising £1.5 million, in large part from Ambient Sound Investments (the fund created by the former founding engineers from Skype) Wahanda set it’s goal on effectively becoming the ‘Amazon of wellness’. In the same way Yelp built a horizontal database of venues, Wahanda has now built the world’s biggest vertical database of health and beauty spas. It now has 10,000 venues listed globally (4,600 in the UK alone), while main competitor, the US-based SpaFinder has just over 6,000. Wahanda soft launched in the US in October 2009.
Now, this is no ordinary market. In common with other internet plays aimed at the luxury market, the global spa economy is worth a lot – an estimated $60 billion, with $18 billion of that in Europe alone.
Today Wahanda will now combine this database with the fashionable but also profitable business model of group buying power with time-limited daily offers, along the lines of Groupon.