[UK] AlertMe, the Cambridge-based home energy monitoring service, has hired ex-Tiscali UK boss Mary Turner as its new CEO.
Turner ran the ISP’s UK business from 2001 where she took the company from less than half a million dial-up customers to the third largest DSL provider in Britain with revenues of €608m in 2008, according to the press release.
She also oversaw the acquisitions by Tiscali of npower’s telephone base in 2003, Video Networks IPTV business Homechoice in 2006, and the Pipex broadband and telephone business in 2007. Tiscali UK was sold to The Talk Talk Group in 2009 where Turner has remained an advisor.
AlertMe offers consumers in the UK a home energy monitoring service base around smart meter technology. The company sells a self-installable AlertMe Energy kit and accompanying subscription (£69.00 for the hardware and then £2.99 per month), through which they can access their energy consumption data on Google’s Powermeter, sort of like the search giant’s Analytics but for energy, visualised on their iGoogle home page. Or use AlertMe’s own web-based ‘dashboard’ that can be accessed wherever there is an Internet connection, including through mobile phones.
“Our aim is to establish AlertMe as the home energy management brand of choice, providing the most innovative services that will deliver energy-saving benefits directly to consumers and offer energy industry and channel partners the opportunity to add value by increasing stickiness and ARPU”, says Turner.
AlertMe is backed by leading clean technology investors including Good Energies, Index Ventures, SET VP, and Vantage Point, and in June 2009 announced an £8 million Series B round of funding bringing the total amount raised to £13 million.