Spanish group buying site Groupalia raises 2.5 million euros
by Robin Wauters
on May 10, 2010

Groupalia, a Spanish Groupon clone group buying service provider, has raised €2.5 million in its first institutional round. The financing comes from Nauta Capital, who led the round with an investment of €805,000, and Spanish bank la Caixa who contributed €250,000.

The rest comes from individual investors, namely Lucas Carné and Jose Manuel Villanueva (the founders of Privalia, another Nauta portfolio company) with an investment of €660,000, and Groupalia CEO Joaquin Engel (€125,000).

Groupalia is a site that features a daily deal, in the form of a discount coupon, on the best things to do, see, eat and buy in the cities where it is present. Judging from its website, that means only Madrid and Barcelona so far, with Bilbao, Málaga, Palma de Mallorca, Sevilla, Valencia and Zaragoza underway.

The startup also plans to expand into Italy, Brazil and Mexico at a later stage.

The leisure services included in the daily deals range from restaurants, spas, gym, to events and much more. Discounts on retail prices are said to range from 40% to 60%. The deal is sold through a coupon that buyers receive by e‐mail, print and hand in to suppliers on the day of consumption, with expiration ranging from 6 to 12 months.

These sites just keep popping up like mushrooms just about everywhere.

Can’t help but wonder how many of these will turn out to be viable businesses.

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  • Peter in Paris

    So how exactly do you define this “clone” term Techcrunch keeps throwing around? I can understand calling something a clone if they are taking a company’s unique concept AND blantanly plagiarizing the UI, but I feel like this term is being over-used. Should we also refer to Bing as a “Google clone,” Starbucks as a “Dunkin Donut’s clone,” etc?

  • http://ifkgoteborg.se Glenn in Göteborg

    I’d call Bing a “Google clone” if it was called “GoogBing” or something similar. They have not only copied Groupon’s concept but also have a similar name.

  • http://www.pcartisan.com David1984

    Yea, I agree with Peter in Paris. What with the usage of ‘clone’ term by techcrunch? They keep throwing it around to give the ‘tech’ feel to their articles

  • http://www.efletes.com Richard Drop

    If these sites keep popping up all over the place they will need much more funding to expand quickly into Mexico Brazil etc. I don’t think that the Spanish market will generate enough cashflow to support the international expansion in the short term,

  • Spanish man

    Es una puta copia en toda regla.
    Is a fu** clon.

  • http://WWW.RAINMAKING.CO.UK Kasper Vardrup

    @Peter in Paris & @David1984; Who are you trying to fool here? Same concept, similar design and name… of cause it is a clone.

  • Brad

    My money says that very few, if any, will turn out to be viable businesses. The coupon business today is a mess, Groupon is the web 2.0 version. The business model is similar to a billing more. Take a small percentage of the value of the coupon and then widely distribute the coupon to subscribers. Requires a massive amount of marketing dollars is there is any hope of succeeding. Next time I am walking down the beautiful street of Barcelona, I’m sure that I will remember to stop everything, download my coupon to save 1 euro, and then walk several blocks to use it. Am I missing something?

  • Brad

    My money says that very few, if any, will turn out to be viable businesses. The coupon business today is a mess, Groupon is the web 2.0 version. The business model is similar to a billing more. Take a small percentage of the value of the coupon and then widely distribute the coupon to subscribers. Requires a massive amount of marketing dollars if there is any hope of succeeding. Next time I am walking down the beautiful street of Barcelona, I’m sure that I will remember to stop everything, download my coupon to save 1 euro, and then walk several blocks to use it. Am I missing something?

  • http://chinameninvesting.wordpress.com/ Caleb

    Lets call Facebook a Myspace clone. For all we know, Groupon doesn’t have international trademarks on the name “group” and does not have international copyrights for their product.

    Techcrunch keeps crying about Groupon clones only because one of the writers has a connection to Groupon.

  • Alex

    What’s the typical financial model these companies have? I’m assuming its a percentage – if so, what range?

  • Freddie

    Here that Reduti.de / Reduti.co.uk / Reduti.es is close to land a big round of financing as well…

  • http://www.guiaslocal.com Guias Local

    Good stuff, glad to hear some news of Spain and start-ups!

  • http://twici.com Pedro Ferreira

    About 30 to 50%…

  • http://www.dilfoo.fr Gregory 2

    true ! stop calling clone everything ! – what about Lexus ? is this a clone of Mercedes ?

    It makes me laugh when I see some companies splashing so much money into those kind of companies. Soon will be thousand of them !! There is an idea, a new trend but nothing is a clone of groupon.com. I think groupon.com didnot create the concept , there was other websites like them before.

  • Josep

    mmm. I think that the name comes from the 2 founders of privalia -> alia is the same termination, and Group from the concept of buying in group…. Maybe you want to see clone?

  • http://www.ojointernet.com/noticias/groupalia-recibe-25m/ Groupalia recibe 2,5M

    [...] Groupalia, una compañía española de compras colectivas online, ha recibido 2,5 millones de euros en su primera ronda. [...]

  • http://loogic.com/groupalia-nace-con-25-millones-de-inversion-entre-otros-de-los-fundadores-de-privalia/ Groupalia nace con 2,5 millones de inversion entre otros de los fundadores de Privalia Loogic.com

    [...] tantos los temas a comentar en esta noticia que no se por dónde [...]

  • Steve

    @Freddie Good luck with that one as there is already another 2 UK buying sites that have just got over $3 mil in funding.

    I’m pretty sure you will fail with Reduti.co.uk just like you have with Viva Voucher.

  • http://pulse2.com/2010/05/11/spanish-group-coupon-service-groupalia-raises-e2-5-million/ Spanish Group Coupon Service Groupalia Raises €2.5 Million

    [...] Lucas Carné and Jose Manuel Villanueva. Groupalia plans to expand in Mexico, Brazil and Italy. [TechCrunch Europe] Categorized under Groupalia, Jose Manuel Villanueva, La Caixa, Lucas Carné, Nauta Capital [...]

  • http://www.dealradar.com Dan Hess

    There are many local merchants that want access to this type of promotion but either can’t afford the volume moved through the largest sites and/or doesn’t want to wait for a spot on the calendar. So there’s room for multiple players and we’ll still see some interesting variations on the model. But the diversity is amazing — to date we’ve monitored 90+ sites on http://www.dealradar.com and new entries appear at least a couple of times a week.

  • http://www.agriya.com/groupon-clone Alistair

    There are going to be 1000′s of Groupon Clone sites soon. For every niche and local you can think of. Technically they are not so complicated to create and the software/scripts have already been turned into a turnkey product by Agriya: http://www.agriya.com/groupon-clone

    Has anyone tried/bought their software? Quite interested in using it.

  • http://www.m2mmarketplace.com/blog/2010/05/groupalia-nace-con-25-millones-de-inversion-entre-otros-de-los-fundadores-de-privalia/ Groupalia nace con 2,5 millones de inversion entre otros de los fundadores de Privalia | M2M Marketplace

    [...] tantos los temas a comentar en esta noticia que no se por dónde [...]

  • http://www.magicgig.com David

    That is a great site, but still looking for locally owned site like groupon. I mean sites that will narrow down cities in each states( community) or offering more than one deal in different categories

  • http://eu.techcrunch.com/2010/10/21/spanish-group-buying-site-groupalia-lands-another-5-million-euros/ Spanish group buying site Groupalia lands another 5 million euros

    [...] a Spanish group buying site, has raised 5 million euros in its second institutional round after securing 2.5 million euros back in [...]

  • http://www.bjdproductions.com/blog/2010/10/spanish-group-buying-site-groupalia-lands-another-7-million/ Spanish Group Buying Site Groupalia Lands Another $7 Million | BJD Productions Blog

    [...] a Spanish group buying site, has raised 5 million euros in its second institutional round after securing 2.5 million euros back in May. var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var [...]

  • http://first.my-languages.com/?p=79 Spanish Group Buying Site Groupalia Lands Another $7 Million | 0845numbersonline.com

    [...] a Spanish group buying site, has raised 5 million euros in its second institutional round after securing 2.5 million euros back in May. Again, the funding comes from Nauta Capital, and Spanish bank la Caixa?s venture [...]

  • http://kimberlyleino.wordpress.com/2010/10/21/spanish-group-buying-site-groupalia-lands-another-7-million/ Spanish Group Buying Site Groupalia Lands Another $7 Million | Kimberlyleino's Blog

    [...] a Spanish group buying site, has raised 5 million euros in its second institutional round after securing 2.5 million euros back in May. Again, the funding comes from Nauta Capital, and Spanish bank la Caixa?s venture [...]

  • http://kaitlynbeheler.wordpress.com/2010/10/21/spanish-group-buying-site-groupalia-lands-another-7-million/ Spanish Group Buying Site Groupalia Lands Another $7 Million | Kaitlynbeheler's Blog

    [...] a Spanish group buying site, has raised 5 million euros in its second institutional round after securing 2.5 million euros back in May. Again, the funding comes from Nauta Capital, and Spanish bank la Caixa?s venture [...]

  • andres in Bogota

    when a new business model is born, Isnt it fantastic how a lot of losers come and leave comments talking about how bad it will fail or how much disadvantages it has, that same people works 9 to 5, live in places they dont like and are afraid of changing, gotta love them, natural selection is amazing.

  • http://carlossaez.es/quien-los-pillara-inversiones-en-start-ups-del-2010/ Blog Carlos Sáez » Quién los pillara… Inversiones en Start-ups del 2010

    [...] Nuroa recibe 1.000.000€ de financiación en otra ronda de inversión – vía Loogic Groupalia nace con 2.500.000€ de inversión – vía TechCrunch [...]

  • http://eu.techcrunch.com/2011/04/08/group-buying-site-groupalia-raises-15m-expects-a-turnover-of-150m-this-year/ Group buying site Groupalia raises $15m, expects a turnover of $150m this year

    [...] Index Ventures. The round follows a 5 million euros investment secured back in October 2010 and a 2.5 million euros round secured back in May [...]

  • http://jetlib.com/news/2011/04/08/group-buying-site-groupalia-raises-15m-expects-a-turnover-of-150m-in-2011/ Group Buying Site Groupalia Raises $15M, Expects A Turnover Of $150M In 2011 | JetLib News

    [...] Index Ventures. The round follows a 5 million euros investment secured back in October 2010 and a 2.5 million euros round secured back in May [...]

  • http://shopeology.com/group-buying-site-groupalia-raises-15m-expects-a-turnover-of-150m-in-2011/ Group Buying Site Groupalia Raises $15M, Expects A Turnover Of $150M In 2011 | Shopping Reviews, Shopping Advice Plus More!

    [...] Index Ventures. The round follows a 5 million euros investment secured back in October 2010 and a 2.5 million euros round secured back in May 2010. Groupalia is a site that features a daily deal, in the form of a [...]

  • http://www.bitmag.com/2011/04/08/group-buying-site-groupalia-raises-15m-expects-a-turnover-of-150m-in-2011/ Group Buying Site Groupalia Raises $15M, Expects A Turnover Of $150M In 2011 | Bitmag

    [...] Index Ventures. The round follows a 5 million euros investment secured back in October 2010 and a 2.5 million euros round secured back in May [...]

  • http://www.carinsurancefor.org.uk/juice/group-buying-site-groupalia-raises-15m-expects-a-turnover-of-150m-in-2011/ Group Buying Site Groupalia Raises $15M, Expects A Turnover Of $150M In 2011 | Carinsurancefor

    [...] Index Ventures. The round follows a 5 million euros investment secured back in October 2010 and a 2.5 million euros round secured back in May 2010. Groupalia is a site that features a daily deal, in the form of a [...]

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    I can understand calling something a clone if they are taking a company’s unique concept AND blantanly plagiarizing the UI, but I feel like this term is being over-used.

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    I would call Bing a Google clone if it was called GoogBing or something similar

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  • dhiya

    Small percentage of the value of the coupon and then widely distribute the coupon to subscribers.until, some new websites will overcome to proceed in another way….   
    Groupon Script

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    Groupon doesn’t have international trademarks on the name “group” and
    does not have international copyrights for their product.

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    This group is surely going to make some big money through this step…It seems it isn’t a bad deal at all.
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