TechCrunch Europe wasn’t invited to Google Zeitgeist London. Apparently we’re seeing too much of eachother.
by Mike Butcher
on May 17, 2010

Right now entrepreneurs, venture capitalists and Google executives are milling around in a swanky hotel outside of London at Google Zeitgeist.

Last year we were there too and managed to even break some news.

But this year we’re not allowed in. Why? There’s not enough room.

Here’s my email exchange with their PR people.

Me: “I was wondering what the press arrangement for Google Zeitgeist in the UK were this year, as I was invited last year.”

Google UK press Officer: “This year we have much less room for press and so we’re having to prioritise those publications that don’t often get to attend events with our US execs, unlike TechCrunch. Sorry, I know this will be annoying, but please rest assured that as in previous years there will be no announcements at Zeitgeist as it’s not that kind of event.”

Me: “Er yeah, but *I* “don’t often get to attend events” with your US execs…”

Them: “I know, and apologies again for the annoyance. Given limited space we had to do what we thought was fairest. For instance, I believe that several Techcrunch writers are registered for Google I/O also coming up this week, unlike pretty much every UK publication which can’t be there.”

So there you have it. Google thinks we’re seeing too much of each other. They want to cool things off. We’re already seeing them at Google I/O. Let’s leave it at that, they say.

So here’s a question. Why hold an event in Europe if you’re going to ban TechCrunch Europe?

Instead we’ll be hangiing out on the hugely long Twitter hashtag today #zeitgeisteurope and tuning in to @loic who seems to be the only genuine blogger there.

Then again maybe it’s because we live streamed Larry Page without him knowing last year. Here’s our video from back then.

(Ok, sure, in truth I’m just jealous for not being served a beer by a robot)

Picture credit

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  • http://twitter.com/iboy George Nimeh

    Hey Mike … Welcome to the b-list, dude. ;-)

  • amador

    I wouldn’t think Larry’s age was such a secret

  • http://www.blueclaw.co.uk siti yunus

    come to SMX! its only down the road! :)

  • http://melvinmt Melvin

    “So here’s a question. Why hold a fucking event in Europe if you’re going to ban TechCrunch Europe?”

    Dude.. are you serious? lol

  • http://thenextwomen.com Simone Brummelhuis

    This is my take on the Zeitgeist hype. Another TED?
    Is this reallly what they discuss? #zeitgeisteurope Polet: Bottega Veneta,no logo, your initials inside bag. Only oth. rich people recognize

    #zeitgeisteurope @cruickshankn I am glad that there is at least 1 Female Internet Hero present. Please Upgrade the discussion! less than

  • Prashant Gandhi

    I am scratching my head. How can they not have space for 1 more ?

    I am following @jobsworth who is another genuine blogger to get the gist of whats being spoken about at this conference.

  • anonamiss

    Maybe they didn’t invite TC because your editors don’t know how to use spell / grammar check. Or, perhaps they didn’t want another BS article with crap like “Google doesn’t get brand / discovery advertising”

    You get nothing. You lose. Good day sir.

  • Anthony

    This shouldn’t be a story, this is not news. This is terribly lame egomanical whining. Cover the event or don’t. Report news if it’s there like anyone else who cannot be present for an event. As a reader, I don’t know what am I supposed to get from this other than the sensitivity of the TCEuro team? SMH

  • Jann

    If you were real journalists this whole “we’re seeing too much of eachother.”-statement has to come from techcrunch. Unless you consider yourself as the google PR platform.

  • http://danielhellier.com Daniel

    “So here’s a question. Why hold a fucking event in Europe if you’re going to ban TechCrunch Europe?”

    The way you assume like it’s your right to be there is pathetic. Get over yourselves.

  • fm

    TC, you are pathetic. And irrelevant it seems.

  • http://recordctrl.com boylerob

    “So here’s a question. Why hold a fucking event in Europe if you’re going to ban TechCrunch Europe?”

    Are you being serious? I mean I think TechCrunch is great but do you really believe this???

  • Steve O’Hear

    It’s not because we have a sense of entitlement but we need to be at events like this to cover the news properly, thus providing the best service possible to you our readers. That’s all.

  • critic

    Guess that like Apple, TechCrunch is not invited anymore to Google’s place due to their writer’s egoistic nature.

  • joe

    get your hand off it!

  • Dennis

    Get over it …. you sound like a baby!!

  • http://www.sponsume.com Greg

    TechCrunch are doing more than any other media to promote tech innovation and encourage the emergence of a viable ecosystem for startups in Europe.

    Are Google loosing their edge?

    From a London-based entrepreneur & investor

  • http://twitter.com/mikebutcher Mike Butcher

    Totally. I mean, come on. DON’T THEY KNOW WHO WE ARE???!? (We’re so important we always talk in the third person, btw)

  • http://twitter.com/mikebutcher Mike Butcher

    Sob!

  • http://twitter.com/mikebutcher Mike Butcher

    Too late, we’re already blind.

  • http://twitter.com/mikebutcher Mike Butcher

    We’re getting our coat.

  • http://RichGriese.NET Rich Griese

    I would think that publicly complaining about it will not help you with your relationship with Google in the future.

    Cheers! RichGriese.NET

  • http://twitter.com/staff0rd staff0rd

    You mean, from an annoyed TechCrunch -probably-mike-butcher- writer.

  • James Cunningham

    What they are doing sounds fair.

    If they only have a limited amount of places available, distribute them evenly so as many of those who want to attend can go.

    This seems like an over reaction.

  • Peter

    Um, since when was “eachother” a word?

  • http://www.davidcarpe.com dave

    lame, even though i pick on this site, you are clearly an “A” list tech news outlet with influential readership and this kind of block and tackle fascinates me…any idea which bloggers are actually allowed in there?

  • Random

    Would you like some cheese with that whine?

  • http://www.sponsume.com Greg

    from an annoyed TechCrunch READER actually…

  • Tom

    Maybe they are punishing you for your non-stop Apple fanboism?

  • Speed

    Just like you can’t be everywhere at once, Google can’t talk to everyone at once.

    If you attend the same events that everyone else does you’ll be reporting the same news everyone else does. No competitive advantage there.

  • http://www.rummble.com Andrew J Scott

    Well Mike, dont feel too bad. We’re pretty sure we’re London entrepreneurs and no one at Rummble was invited either ;-)

  • http://twitter.com/mikebutcher Mike Butcher

    My comments are actually in Green, check.

  • angus

    This is the kind of Techcrunch bulllshit that pisses me off. Nobody cares. Stop complaining.

  • http://twitter.com/oobscure Opensource Obscure

    a big YAWN.

  • matt

    No offense, and IMHO, the quality of the TC articles has been declining for a long while, with posts from Paul Carr, Sarah Lacy and particularly with Vivek Wadhwa.
    It seems that TC is now partially dedicated to IT, plus “personal” experiences and reports of irrelevant “news” from IT companies. Improve your offerings and, in time, you could be invited to IT forums. You are supposed to be an IT blog not an IT company.

  • http://www.quirk.biz Jon

    Haha, sure this wasn’t what Mike expected when he pressed publish today.

  • http://twitter.com/fucktwitter Cail

    Matt, are you on TC for reading boring press releases? Journalism is always about facts AND opinions.

  • Michelle Ngyuin

    Yep. No offense, Mike, but just because Arrington loaned you the TechCrunch brand doesn’t make you important. You need to earn that through good journalism and good relationships.

  • Damien Mulligan

    Get over yourselves. Google decided you’re not as important as you think you are.

    I wish that I hadn’t been led to this link from elsewhere. TechCrunch “articles” have become less and less useful, informative or professional – oh wait, maybe that’s why Google don’t want you there, less relevant.

    Stop complaining and prove them/us wrong.

  • drummerjoe

    Sounds fair to me. Why don’t you go and create a blog post about it?

  • http://twitter.com/mikebutcher Mike Butcher

    You are joking aren’t you?

  • jbob

    This is like TMZ being denied entrance to an award show. Not very shocking.

  • Radio 2020

    I used to worry about information overload. Now I have been reduced to bs overload.

  • blesie

    Hopefully, the zeitgeist report for this year will be more apt and earlier than what we have last year.

  • Matrix

    TC being the biggest GOOGLE fanboy is being snubbed by Google. This is v v bad.
    Dont worry, TC. You continue pumping FB and Twitter till they become as big as Google and one day they will also tell you your real place.

  • Matt Hill

    I guess Techcrunch leading the apologists for Facebook’s awful privacy issues this weekend might have caused this rift. On the other Arrington moving to Seattle to be closer to Microsoft might have been the final nail in the coffin. Or maybe none of us care about Zeitgeist. Stop trying to fix the world Google and instead make Buzz/Wave and many of your other product actually work!

  • http://aleatory.clientsideweb.net/ rutherford

    I think Google are palming you off Butcher – I didn’t get an invite and my North American offices don’t even exist yet.

  • http://www.facebook.com/zaralemon Zara

    Don’t you let those bullies get to you TC! find another event up the road instead :-)

  • http://www.dexmo.com Patrick DAlton Harrison

    Are we allowed to say where the event is being held?

  • Tom James

    I found this story really interesting. My take on this is that Google don’t take Mike seriously. Techcrunch (US) is great. I would be genuinely surprised if anyone here thinks Mike’s stuff is as good. TechCrunch Europe tends to suffer from me-too stories and fan-boy postings in a way the real TechCrunch doesn’t.

  • Patrick Quinn

    Ah, this is the first and last article I will read on TechCrunch Europe!

  • http://twitter.com/mikebutcher Mike Butcher

    One word. Foursquare.

  • http://searchengineland.com/searchcap-the-day-in-search-may-17-2010-42242 SearchCap: The Day In Search, May 17, 2010

    [...] TechCrunch wasn’t invited to Google Zeitgeist. Apparently we’re seeing too much of eacho…, TechCrunch [...]

  • Percy

    How much did you get paid to write this drivel?

    This article is hilarious. Save this kind of irrelevant nonsense for your personal blog in the future.

  • http://glibhippo.com Ari Wegter

    Mike – amused to see how your piece divides the crowd. If Google keeps up their snobbery we must respond with our own TechCrunch Tea Party!

  • Meh.

    @Cail – Journalism may be about facts and opinions, but the opinions need to be contained because if opinions take over facts, it becomes tabloid material. I don’t know much about the TC EU editors, but if they’re anything like TC US, then that’s PROBABLY the reason they were left out.

  • http://www.edgenation.com Paul..

    ahh, the ‘subtle’ art of linkbaiting :-)

    ‘don’t you know who I am?’

    ‘why, have you forgotten?’

  • http://megawattpr.com Tyler Wright

    I would have lost it at ‘prioritise’. Way to keep your cool.

  • http://oxcgn.com Grant

    I understand where you’re coming from, but also understand where the comments are coming from regarding TC complaining about it ‘publicly’ as well.

    We at OXCGN.com have been around for almost 4 yrs, run totally by volunteers, with ‘no financial’ backing whatsoever, no income from the site whatsoever, and we’re now classified as the largest single non-commercial community gaming site in the Asia Pacific region. Yet we don’t always get invited to every event.

    Even though we’re an Friends Of Xbox member, the biggest, we are often excluded from MS events or PR events for many reasons, but we do not publicly complain about it.
    We may complain in a nice way to those that make the decisions at the various PR companies, and amongst ourselves as a team, as we know that doing so publicly is akin to cutting ones throat with any of the PR companies.

    You learn to cop it on the chin, move on and look for the next event or piece of news.

    As an example, we are paying our own way over to E3 this year (second year running – we pay for everything on a shoestring budget). We were given 3 tickets last year to their MS Keynote, but this year we get one, and no entry into a ‘special’ event being held on June 13th, the day before the main keynote.

    They simply said they also did not have the room, nor were any small indie sites coming along. Hey, that sucks for us, but we understand, we’ll look for ppl going and ask them to help us out, share some info, which we will credit them for of course.

    But we didn’t get up in arms about not getting in . . . at least we got one ticket into the main keynote, and we are the only community site allowed in this year. So not bitchin’ does get you somewhere, even though it might not be everywhere, if that makes sense?

  • Jake

    When you read an article in the paper you don’t like, do you call the New York Times and leave a phone message? No, so shut up and let the man write what he wants and understand that this site is free to visit and if you don’t like what he writes don’t read the site. Your opinion doesn’t matter, do not pass go, do not collect $200 and do as grandma always said “If you don’t have something nice to say, don’t say anything at all” – Stepping down from my soapbox. Try to blog for a month straight writing 10-20 articles a day and then you might respect the sites you frequent everyday. Now get all upset because I have crushed your insignificant bubbles.

  • http://123-sale.com/2010/05/24/searchcap-the-day-in-search-may-17-2010/ SearchCap: The Day In Search, May 17, 2010 | 123-sale.com Blogs

    [...] TechCrunch wasn’t invited to Google Zeitgeist. Apparently we’re seeing too much of eacho…, TechCrunch [...]

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