Microsoft Europe tweet mocks Google’s copy-cat background image feature
by Robin Wauters
on June 10, 2010

Microsoft Europe’s communication team has used its Twitter account to make fun of Google’s latest search page feature: the ability to add background images to said page, a feature that has characterized Microsoft’s Bing search service since its debut.

Google yesterday temporarily added a default background image to make more people aware of the new feature, which apparently prompted Microsoft Europe to tweet: “We’ve lost a background image, if found please return to bing.com ;) ”.

Clearly tongue in cheek, but who are we not to spread the fun a bit more, then?

It’s getting a heck of a lot of retweets, too.

Hasn’t Ask.com been giving the ability to add themes to the search engine for much longer than both Google and Bing, though?

Update: the Telegraph found more tweets:

- Ashley Highfield, MD Microsoft UK Consumer & Online via @ashleyhi: “Imitation (however pale) is the sincerest form of flattery: a certain search engine put up the same pic (tulip fields) used on Bing long ago”

- Peter Bale, Executive Producer of MSN UK via @peterbale: “How intriguing to see friends at Google borrowing the Bing homepage #photography idea. http://google.co.uk http://bing.co.uk”

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  • K

    “Hasn’t Ask.com been giving the ability to add themes to the search engine for much longer than both Google and Bing, though?”

    That is what I was thinking as I read the title of the article. (:

  • http://www.digitalhunch.com/ Ashutosh
  • http://www.overclock.net/software-news/752038-tc-microsoft-europe-tweet-mocks-google.html#post9639092 Anonymous

    [...] [...]

  • Charles de Galle

    Robin. Why don’t you buy a one way ticket to the mainland and investigate this breaking story personally?

  • http://techcrunch.com Robin Wauters

    But I am on the mainland. Why would I need to buy a ticket? I’m CONFUSED NOW.

  • http:/twitter.com/amarnus Amar Ravikumar

    Couldn’t you have just retweeted that tweet?

  • http://www.logixmarketing.com Steve C

    In fairness to Microsoft at least the Bing background is semi-educational and interesting. The Google background is just rubbish. It’s too big, too bright and I can’t turn it off.

    What were Google thinking?

  • http://techcrunch.com Robin Wauters

    Or they can retweet the tweet with a link to this post. Meta, baby.

  • http://www.facebook.com/dumblittleblogger?ref=profile Vishal Sanjay

    Exactly Ask was the first to do this and even Dog pile did this before Bing and Google, but they never boasted like this. Maybe Microsoft is trying to take advantage of the smallest things to gain back their reputation.

  • miner

    Come on guys, Google didn’t do this in response to Dogpile or Ask. This is a response to Bing. Whether you think it matters or not is a different question.

  • Rich

    I like google’s implementation! I can change the background with my own photos or change it back to white if I want. It’s easy to do. I can’t find a setting on bing to do that??? maybe i’m missing something . . . .

  • John D.

    I hate it! Could not turn it off.

    Added removed google.com from noscript’s white list this works at least for now back to the old screen

  • Brad Marshall

    google should reply: “we’ve lost a somewhat decent algorithm….”

  • Dan

    I liked Google’s simple clear window. I can’t stand the background images they’re now displaying.

    Please take it off!!

  • Rich

    You can change it back to white by selecting “change background image” . . selecting “Editor’s Pick” . . scroll down to “white” . . .Google is only doing this for a day for an artist promotion.

  • Pragmatic

    Typical of M$ BS, copy what others do, call it their own and mock the rest. This company is doomed to fail without Bill Gates(a true leader).

  • http://erictric.com/2010/06/10/microsoft-europe-pokes-fun-at-googles-new-background-images/ Microsoft Europe Pokes Fun At Google’s New Background Images

    [...] up, but you can bet Microsoft will use every opportunity they can get to flex their muscles.[ via TechCrunch ] /**/Tags: bing, google, microsoft, microsoft europe, search engine, tweet, twitter This entry [...]

  • Jon

    Ask.com had backgrounds way before Microsoft’s search effort was even an idea.

  • Membery

    Ahem, anyone in the business world will tell you that
    when the competition comes up with a good idea that you copy it and improve on it. To do otherwise is stupid and stubborn. Google is acknowledging the good idea that it is. Although I prefer no image – and that’s what I set it to.

  • Sanjay

    I liked the background image concept. i can replace the default image with one of my own images.

    dont care who’s idea it is

  • http://www.zco.com/ Custom Software Development

    I can’t able to believe this one.

  • http://www.aboutechs.com/microsoft-google-ci-ha-copiato-lo-sfondo/ Microsoft: Google ci ha copiato lo sfondo! | aboutechs.com

    [...] [sfondo] di Marco Capogrosso Catalogato sotto: curiosità Tags: google, google copia immagine bing, microsoft, sfondo introdotto nel motore di ricerca Google, sfottò microsoft, Twitter [...]

  • S

    No one cares. Google has better search results than Bing.

  • splendid

    Replaced the background image with a picture of my toilet…splendid.

  • blamanj

    Google Calendar had background images over a year ago, possibly before Bing even launched.

  • RetardBoys should be shot on site

    It is only for today. It will be changed back to white and then you will have the option to change it whenever you want.
    http://www.google.com/support/forum/p/Web%20Search/thread?tid=52d49a85dcfbdb9f&hl=en&fid=52d49a85dcfbdb9f000488a67e02feaa

  • http://defaultissocial.com/blog/?p=41 今度はGoogle対MSのバトル – whether you like it or not, that's where the web is heading to..

    [...] 6月10日付のTechCrunchEurope内の記事によると、「トップページにカスタム背景画像を設定出来る新機能」の宣伝のために、Google がトップページを (一時的に) デフォルトで背景画像付きにした事を受けて、Microsoft Europe チームが以下の tweet をした。 “We’ve lost a background image, if found please return to bing.com ” [...]

  • khanh
  • Sajo

    Guys, be honest, just not hate MS because thats fashionable on internet. Background images may have been used earlier like Ask. But there is no doubt MS brought it to mainstream, making it popular as it is today and Google is at least inspired by Bing’s success.

    If Google would have launched it and MS would have copied it, everyone would have bashed MS, this time Bing definitely does not deserve the bashing.

  • petah

    This coming from a company that prides itself on re-marketing the innovations of others. Has Microsoft ever had an idea of its own?

  • sherm

    didn’t microsoft copy google by going into search in the 1st place?

  • sherm

    didn’t microsoft copy google by going into search in the 1st place

  • Sobac Retok

    Hate the background clutter?

    Just change your home page to:

    http://www.google.com/firefox?client=firefox-a&rls=org.mozilla:en-US:official

    This works on ALL browsers, even though it’s the Firefox Google search page. Of course, if you were using FF you wouldn’t have been bothered in the first place.

  • tommy

    I don’t care if they copied it. Since when is a backround image origial anyway. At least now I can enjoy having toothless the dragon as my backround without all the shotty search results

  • Paul

    i still use Archie

  • Derek Williams

    Bing added a Language Translator Addon for IE. Obviously this was stolen from Google in retaliation.

    http://www.howtogeek.com/howto/18494/translate-languages-in-ie-8-with-bing-translator/

  • dennisp

    It doesn’t seem like copying to me. Bing has the interactive features of the homepage that changes daily. Google just has a plain image. If you ask me, Google copied Ask.com.

  • sherm

    who the hell uses ie anyway

  • Derek Williams

    No one who knows what a “web browser” is, but there are still a couple hundred million enterprise users who are given little choice.

    My point was that Google has had a language translator built in to Chrome for some time. If Microsoft is adding it to IE now, you could use their same tweet against them.

    “We lost our Translator, if found please return to google.com”

    (Needless to say, I know there were translators before Google added theirs.)

  • third

    Relax, people. Clearly, the tweet is just making fun of the situation. I think the smiley at the end of the sentence clears that up.

    When MS copies something, everyone gets mad. But when it’s the other way around, everyone is still mad? Pathetic.

  • Giga

    People are commenting Google copied this from Bing/Ask.com. But even before bing/ask.com a website called shinysearch invented this.

  • http://www.webhosting-india.co.in/ Joey

    He he. It’s funny how we’ve gotten into deciding who did this first. Personally I somehow don’t think it was just a great idea, or wait, was it? :)

    I guess I just prefer to keep my background white most of the time. But then, a beautiful photo now and then (whenever I use Bing :) ) should be all right too. So I guess, not minding who copied whom, its just a lighter moment if we smile at the tweet. And go ahead, nay? :)

  • jen

    That’s normal to hear coming from EU, to think that they have a long grudge with Google ever before.

  • http://www.watchateam.com LarryW

    Yeah, now Google looks like Bing, they should remove background images by default.

  • Edoardo

    All these articles sure are driving a ton of people to Google.com – hahaha. Epic fail for Bing pointing people towards Google.

    Not that Google needs more users or anything :|

  • popster

    sherm> isnt google copying MS&apple by going into the OS business..just a thought.

  • http://www.top10bestdatingsites.com/ John Ferry

    I love it that microsoft is trying to be funny. This time it worked for them and I hope we’ll see more of that.

  • Mike

    Everyone copies everyone… this has happened since the dawn of man.

    Will people please at least appear educated when doing the very old and boring “X copied Y”… “No, Y copied Z” crap.

    If people didn’t copy ideas, and improve on them, then we’d still be in the dark ages (well worse actually).

  • http://bits.blogs.nytimes.com/2010/06/10/does-google-have-bing-envy/ Does Google Have Bing Envy? – Bits Blog – NYTimes.com

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  • Jessica

    umm… who even uses bing.com?!?! there’s a reason “googling” has become a verb… it’s not called “binging”… so who really cares if google copied them?! i think it’s kind of a fun feature, for people who like that sort of thing, but there should definitely be an option to just keep it as the plain white screen. i liked the plain white screen! if i wanted to look at pictures, i could look at my desktop background or i could search for some images (on google, no less), but i don’t really need a huge glaring photo in the background of my search box. props for trying to be cool, but please bring back the default white screen option!

  • Ali B

    They are specifically referring to the picture used, rather than the idea of using pictures. Google used the exact same photo as bing used on their homepage.

  • http://bto.ro BTO

    Neither Bing or Google invented the “background” concept. :)

  • Josh

    Ironic coming from a company who built their fortune off a third-rate ripoff of the Mac OS (which was a rip-off that improved on Xerox’s).

    All design is theft.

  • Jeff

    Are you a moron?

  • Kashif Shaikh

    Well, last time I checked, bing’s main page looks just as simple as google’s.

    It doesn’t look like yahoo or msn. Why? because they know Google’s simplicity is it’s strength. The fact that bing copied the design – is a bigger rip off than a ‘background’.

  • Michael

    Nothing wrong with a little bit of humor.

  • james

    What amuses me most is that I was only made aware of bing’s ability to do this VIA google’s apparent copying of the feature, which to me says more about bing’s lack of traction than google’s aping.

    So I guess Bing EU can laugh about that if they want to, and I’m not there to hear it, but in my mind, it’s high-pitched, nervous, acne-prone teenager laughter designed to cover the insecurity that comes with the knowledge that you’re a nobody.

  • http://thowlett.co.uk Tom

    I am pretty sure that the move from Google to introduce a background image, was to lure people into creating a google profile (to use own image you have to have an account). Not just this, but if people were logged in, I’m sure that would provide Google with great user based search information which it can use to better their search results. I doubt bing has much to do with it really

  • http://blog.webdistortion.com/2010/06/10/what-we-can-all-learn-from-the-google-background-experiment/ What we can all learn from the Google background experiment

    [...] focusing solely on the competition – Google clearly forgot about their users, with even Microsoft having a laugh at their expense. Add to that the privacy problems detected in Germany and Australia and other [...]

  • Pubby

    Agreed with you, Yesterday when i checked out Google the background image was a total crap.
    Period Bing’s implementation is better than Google.

    Google these days hiring people to just copy features from other companies and their leader(Eric Schmidt) is their role model.

    It starts from the top, Eric Schmidt this Faggot was stealing all iPhone ideas from Apple and no wonder Apple got pissed off and asked him to F*** Off from Apple. Now with no better work he is leading the effort of stealing and copying

  • Adrian

    Do TC writers know the meaning of the word mock?

    “mimic- treat somebody or something with scorn: to treat somebody or something with scorn or contempt”

    Look it up. On Bing.

  • Adrian

    “*mock -”

  • Mehdi

    if a background image is the main feature of your search engine, you blew it

  • Tornadoes28

    Microsoft mocking about someone else copying them? Are they stupid? Microsoft is the king of imitation. Basically everything they have ever produced is a copy of someone else’s idea.

  • http://www.ditii.com/2010/06/10/microsoft-europe-poke-fun-on-googles-background-image-feature/ Microsoft Europe poke fun on Google’s background image feature

    [...] [Source] Loading google.load('search', '1'); google.setOnLoadCallback(function(){ new google.search.CustomSearchControl('012240321471511227919:cz4ngqat5fa').draw('cse'); }, true); [...]

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  • http://www.digirati.eu/briefing/2010/06/11/2010-06-11-morning-briefing 2010-06-11 Morning Briefing : digirati

    [...] Oder die Nutzer hätten den vorhandenen Button nicht gesehen – wie auch immer: Der Suchbegriff “Remove google background” war in der Nacht die Nummer fünf bei Google Trends. Und zu allem Überfluss machen sich seit Tagen Microsofties darüber lustig. [...]

  • http://ddsofts.net/archives/microsoft-pokes-fun-at-googles-background-image-feature.html DdSofts.Net – Microsoft pokes fun at Google’s background image feature

    [...] TechCrunch reports Microsoft Europe took a jab at Google’s new search engine feature, that allows a custom background image on its search engine, with one of their tweets today stating, “We’ve lost a background image, if found please return to bing.com.” [...]

  • http://ranggaw0636.student.ipb.ac.id/ ranggaw0636

    hey, at least microsoft give us something to talk to by doing this LOL

  • http://wekadesign.co.nz Mike

    They lost a background image? I Google’d for it and think I may have found something :-)

  • http://www.google.org.cn/posts/microsoft-europe-tweet-mocks-googles-copy-cat-background-image-feature.html 微软:我们的背景图丢了…… | 谷奥——探寻谷歌的奥秘

    [...] techcrunch 本站文章除注明转载外,均为本站原创编译 [...]

  • Chris

    M$ getting social?
    M$ with a sense of humour?

    The worlds gone mad, time for a lie down…

  • http://blog.amiando.com/2010-06-11/fridayreads-world-cup-2010-in-the-social-media-age-google-copies-background-image-feature/ FridayReads: World Cup 2010 in the “social media age”, Google copies background image feature – amiando – the easiest way to organize your events.

    [...] Read the full story [...]

  • http://auzia07.student.ipb.ac.id a3u5z1i

    I’ll give a big LOL for that tweet :) )

  • http://trisr06.student.ipb.ac.id aan

    hahahaha.. funny thing..

  • dfgr43

    Who is BING?

  • http://yuliantip06.student.ipb.ac.id yulianti
  • Jay

    The entire reason Google became popular as a search engine was because it loaded very quickly, gave you relevant search results, and gave those search results quickly. It is no longer quick. Two things are slowing it down now:
    1. Huge background images.
    2. That super annoying fade-in feature for their text and navigation.

    Bing is a great example of using html5 to build a search engine, but it is also slow. I’m switching back to using Dogpile, which will search Google, Bing and Yahoo all at once.

  • http://tric06.student.ipb.ac.id/ utari

    nice post..i like it!!
    so funny :D
    (http://tric06.student.ipb.ac.id/)

  • http://chairila06.student.ipb.ac.id chai

    nice joke for that tweet..

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  • http://www.JobsinGreen.eu nicholas

    Good joke :-) , a bit of humor is nice, especially from Microsoft. No need to make it a huge debate.

  • http://geekykarma.com/comics/feature-war/ Geeky Karma – Feature War

    [...] TechCrunch on Google’s copy-cat background image feature └ Tags: Bing, Google, Microsoft, The Incog Tribe [...]

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  • https://mutiarar06.student.ipb.ac.id Mutia

    hahaha nice tweet.. Viva la bing! Haha..

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    wkwkwkwk…

    it’s so funny…

  • http://arieff06.student.ipb.ac.id arieff

    I’ll give a big LOL for that tweet :) )

    no comment..ups

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    Microsoft mocking about someone else copying them? Are they stupid? Microsoft is the king of imitation. Basically everything they have ever produced is a copy of someone else’s idea.

  • Anonymous

    mocking the big G is never a wise move

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  • ahmet tayfur

    Clearly tongue in cheek, but who are we not to spread the fun a bit more, then? pembe maske fiyat

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