Seedcamp, the roving pan-European startup programme which seems to have the momentum of a juggernaut these days, kicked off its big week this week in London at University College London with a record number of teams, 23 this year picked from 900 applicants, and over 100 mentors taking to teams from 16 regions throughout EMEA. And already there are general themes emerging from the teams presenting.
Saving businesses money is one major theme – important in a recession: Thus Albia has an automated testing platform for software development. Getagreatboss gets feedback from employees on their bosses, but maybe helps to retain those great bosses in tough times.
Plus, fashion startups are a trend in their own right as they start to address the rather antiquated fashion world. Editd analyses web and trend data for fashion companies to enable trend forecasting. Product discovery and price comparison was represented by Hypezoo, Ineze, Nuji, as well as FinanceACar, which compares alternative financing for new cars.
“Data” startups are also a trend. In the UK there is Timetric and now Seedcamp reflects that trend, showcasing companies like GIS Cloud and Uberblic.
The problems of the media world are also being address by startups like Publisha (digital pubishing made easy) and Sparkeo (monetising expert online video).
But there is one elephant in the room which (almost) dare not speak its name: where were the really ‘big play’ consumer startups?