Hoping to tap into the social shopping phenomenon that enables products to go viral through social networks like Twitter and Facebook, Loved.by is a newly launched site that lets users share links to products that they “love” and potentially get rewarded for doing so.
The startup, founded by Oliver Krohne and Thorsten Singhofen, is funded by HackFwd, the investment vehicle set up by Xing founder Lars Hinrichs. HackFwd has invested €141k in return for a 27% stake in Loved.by.


