This is a guest post by Simon Waldman, author of new book “Creative Disruption: why you need to shake up your business in the digital world”. Waldman joined the Guardian as a journalist to work on some of its earliest internet ventures in 1996. He was launch editor of Guardian Unlimited in January 1999, and became the company’s first Director of Digital Publishing in 2001. He rose to become Director of Digital Strategy and Development at the Guardian Media Group. He now works at LoveFilm as group product director.
p>The internet enables dramatic change in the way that businesses can operate – this is what I have called the new ‘physics of business’.
But in any given sector, if that change is going to happen, a number of forces need to be working together. The most critical of these is a healthy cadre of entrepreneurs.
Indeed, the commercial story of the internet is also the story of how a remarkably small number of entrepreneurs have caused a remarkably large amount of upheaval, and reated a quite spectacular amount of value as a result.
Larry Page and Sergey Brin, Jerry Yang and David Filo, Niklas Zennstrom and Janus Friis, Mark Zuckerberg, Jeff Bezos, Pierre Omidyar, Reed Hastings, Marc Benioff (Salesforce.com), Andrew Black and Edward Ray (Befair), Craig Newmark and Jim Buckmaster, Natalie Massenet (Net-a-porter),Tony Hsieh (Zappos.com), Evan Williams and Mark Pincus.