AdTaily, the self-service advertising network, has launched its global marketplace for advertisers. It builds on top of the company’s existing self-serve ad widget for publishers which lets them sell ads direct, to offer a central place for advertisers to buy ads across the AdTaily network. Interestingly, however, the marketplace – just like the self-serve widget – will be commission-free, for now at least.
AdTaily, which says it’s already making money from its Polish operations, is clearly still gunning for scale internationally – its publisher base outside Poland remains small – and keeping ads purchased through its marketplace commission-free is, potentially, one way to do that. And when AdTaily does begin charging, it says it plans to remain hyper-competitive compared to similar long-tail ad networks.

















