Txtr hires content veteran for its eBook platform

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by Steve O'Hear

on March 10, 2011

Txtr, the eBook white label platform and maker of the txtr Reader, Germany’s answer to the Kindle, has hired a new content chief: Klaus Fuereder will be responsible for international content strategy and, specifically, courting publishers who might be interested in jumping on the “growing eReading bandwagon”, as txtr quite aptly puts it.

Fifty-two years old, Fuereder is a veteran of the publishing industry. He joins from Ulstein-Buchverlagen, where he was the General Manager Marketing and Operations. Prior to Ulstein-Buchverlagen he worked at Süddeutsche Zeitung.

Berlin-based txtr primarily offers a B2B white-label eReading service to device manufacturers, mobile operators, content or media companies and retailers. Its solution is said to offer “an end-to-end eBook discovery, purchase, read and share consumer experience“, while its back-end platform provides an eBook store, personal library storage and eBook catalogue. The latter claims to be the largest catalogue of Western language eBooks consisting of 400,000 German and English titles.

Txtr’s co-founders include Christophe Maire and Andreas Steinhauser, who formerly built gate5, which was sold in 2006 to Nokia. The company has 60 employees with customers across Europe, Asia Pacific and South America.

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http://www.the-digital-reader.com/2011/03/10/txtr-hired-new-content-director/ Txtr hired new content director | The Digital Reader

[...] via TechCrunch Europe [...]
http://www.mediabistro.com/ebooknewser/german-ereader-firm-txtr-hires-content-chief_b7375 German eReader Firm Txtr Hires Content Chief – eBookNewser

[...] Tech Crunch Europe reports: “Klaus Fuereder will be responsible for international content strategy and, specifically, courting publishers who might be interested in jumping on the “growing eReading bandwagon”, as txtr quite aptly puts it. Fifty-two years old, Fuereder is a veteran of the publishing industry. He joins from Ulstein-Buchverlagen, where he was the General Manager Marketing and Operations. Prior to Ulstein-Buchverlagen he worked at Süddeutsche Zeitung.” [...]
TRX

Publishers are telling readers that the physical book isn’t worth anything and that the entire value is in the story.Except when a writer’s cut of a book’s cover price is determined. Then the value of the story is minimal.As you said, that’s another matter.While the view that the story is the entire value of a book is flattering to the writer,that’s not the way that readers see it.To readers, e-book cost nothing to produce. Publishers know that isn’t true.Writers know it too. But try to convince the general public of that. As far as readers are concerned,the incremental cost to produce more copies of an e-book is zero.So the readers expect an eBook to be priced less than a physical book. The real costs have nothing to do with it. Design and Graphics
TRX

Publishers are telling readers that the physical book isn’t worth anything and that the entire value is in the story.Except when a writer’s cut of a book’s cover price is determined. Then the value of the story is minimal.As you said, that’s another matter.While the view that the story is the entire value of a book is flattering to the writer,that’s not the way that readers see it.To readers, e-book cost nothing to produce. Publishers know that isn’t true.Writers know it too. But try to convince the general public of that. As far as readers are concerned,the incremental cost to produce more copies of an e-book is zero.So the readers expect an eBook to be priced less than a physical book. The real costs have nothing to do with it. Design and Graphics
TRX

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