London’s tech startup investors start taking offices in Silicon Roundabout

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by Mike Butcher

on March 28, 2011

The areas around Old Street tube station, Shoreditch and Hoxton, just North of London’s Square Mile and on the border of East London, have come to be known, lightheartedly, as Silicon Roundabout, given that there is now a recognisable cluster of startups there. I’ve been tracking the trend since 2008. But what’s missing is the VCs. While, in Silicon Valley the VCs on Sand Hill Road are but a short drive from Palo Alto and Menlo Park, the VCs in London have preferred to stay in Mayfair, often close to the offices of the Limited Partners who back their funds. It’s not far away from Old Street – 3.2 miles – but it’s different in culture and scene. But to stay close to what’s happening in tech today it makes a lot of sense for investors to co-locate with the startups.

Leading the advance guard almost a year ago was White Bear Yard, a large space backed by three prominent Angel investors. Not strictly in ‘Silicon Roundabout’, but their Clerkenwell base is but a 5 minute cab or cycle ride away.

But soon the area will be welcoming well-known startup accelerator programme Seedcamp, dubbed the Y Combinator of Europe by some. We’ve heard they they are poised to move from their West End location to hang out with one of their invested companies, Editd.

And today news reaches us that leading tech VC Index Ventures is to take some desks in the area (we hear three), co-locating in Scrutton Street with new landlord Moo Studios, also home to Groupspaces, Lightbox, Soundcloud, Tech PR SparkPR and Tweetdeck. Index was an early investor in Last.fm and Moo in 2006, both scions of the ‘Roundabout scene’, which also encompasses Songkick in Hoxton and Moshi Monsters in Shoreditch.

Index will also now be a five minute walk from being able to conduct Open Office Hours at startup-coworking centre TechHub on City Road (underneath Editd), which contains startups including PeerIndex (Klout competitor), Squadify, Pora Ora, Twileshare, Teamly, and OpenSignalsMaps, among others, including Tech PR, Ballou PR. [Interest declared, I'm an advisor to TechHub].

Index says they want to “do something that gets us even closer to the teams we work with, hold open office hours to meet some of the new companies we don’t, and generally embed ourselves in what is one of the hottest startup zones in Europe.”

We’re told all of the Index team in the ‘West’ will be spending time at the new ‘East’ office at some point or other – but to be fair VCs are normally on planes if they are not in the office. They’ll now have to get the regulation T-shirt.

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Index Ventures

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Seedcamp

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White Bear Yard

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Stanislaus

Mike, general blogging etiquette dictates you should disclose interests. Regular techrunch readers will be aware of your incessant plugs for your office space business, and the tenants who line your pockets every month. New readers might miss that appalling conflict of interest. Also blogging etiquette means you should highlight any edits you make to your posts after the event.
Anonymous

Candidly, this ‘Silicon Roundabout’ stuff is a load of bollocks (as we say in the UK). The UK’s ‘Silicon Valley’ equivalent has been in the Thames Valley west of London for the last 30 years. Because of Heathrow Airport. Who’s there? Oh, nobodys like Microsoft, Oracle, CA, Hewlett-Packard, Fujitsu, the cellular majors O2, Vodafone, 3UK, and hundreds of tech SMEs and startups that cluster around and spin off the big guys.

Only the already insanely rich (Google) start in London and even then base themselves in the fashionable West End as close to Buckingham Palace as possible. God knows why.
http://twitter.com/mikebutcher Mike Butcher

They are – effectively – sales offices for mostly large US corporates. As you note, the rest are simply telecoms companies or consultants.
http://twitter.com/mikebutcher Mike Butcher

They are – effectively – sales offices for mostly large US corporates. As you note, the rest are simply telecoms companies or consultants.
Tom

Moshi monsters are based in Battersea south west london.
Tom

Moshi monsters are based in Battersea south west london.
http://twitter.com/mikebutcher Mike Butcher

They moved to Shoreditch recently.
Anonymous

Ah! A couple of years ago I kinda hoped the “Silicon Roundabout” tag wouldn’t stick.. looks like it has.
Anonymous

Now to get the Manchester and the North into shape. Check it out http://www.techcentremanchester.com!
http://www.about.me/mattauckland Matt Auckland

Hoping to make it to TechHub one day from sunny Southampton. But for now I’m developing my start up here.
http://www.forexpulse.com Bonnie Smith Forex Pulse

@Will , it stuck and now I see it used on a lot of tech sites, thought you have to admit the somewhat hilarity of the word usage. ‘Silicon Roundabout’, would be nice if they called it Silicon Circle or something that sounds a lot smoother

Bonnie Smith
COO/Director FXP
http://www.forexpulse.com
Will Grant

Quite. It just sounds so ‘small-timey’ – like we aren’t to be taken seriously, even with such a load of smart people and clever companies.
http://eu.techcrunch.com/2011/04/19/do-i-hear-50m-the-bidding-war-is-on-for-tweetdecks-top-end-users/ Do I hear $50m? The bidding war is on for Tweetdeck’s top-end users

[...] and roundabouts. In this case, Silicon Roundabouts. For Tweetdeck holds a special place in the growing galaxy of London tech startups and news today that it is still ‘in play‘ as an acquisition target is [...]
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http://stuart-otterson.livejournal.com/ Stuart Otterson

To me it’s resoundingly British. It’s humourous, self detrimental, kinda humble, mocking (mocking Silicon Valley that is) and not taking itself too seriously, which I find are fine qualities to have in a name. I think it’s partially the reason it stuck because others see these characteristics.

Each to there own though.
http://eu.techcrunch.com/2011/04/21/there-will-be-no-tech-city-in-london-if-bt-is-not-brought-to-heel/ There will be no Tech City in London if BT is not brought to heel

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Admin

I will visit London in the future,I like it
http://www.globalwii.com
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http://technology2in1.com/technology-news/the-roundabout-tapes-%e2%80%93-documenting-the-startups-of-london%e2%80%99s-silicon-roundabout/ Anonymous

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http://en-gb.facebook.com/people/Paul-Richardson/546810085 Paul Richardson

It makes me think of Milton Keynes
http://tctrackingsite.com/blog/?p=172 TC's Corner » The Roundabout Tapes – Documenting The Startups Of London’s Silicon Roundabout

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http://twitter.com/dwhewitson David Hewitson

I love the name. After all, Britain is “small-timey” when you compare it to the colossus that is America — but it’s not like that’s anything to be ashamed of.
http://ukf.devel.transentia.webfactional.com/blog/2011/03/29/spring-air/ UKFunders Blog: Spring is in the air

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http://techcrunch.spyblackberryphone.com/?p=1666 The Roundabout Tapes ? Frameblast aims to be the Google for TV and video archives (TCTV) | All The Technology Crunch You Get

[...] our series of interviews with companies in the “Silicon Roundabout” area of London (we’re calling this The Roundabout Tapes), we interviewed Clearer [...]
http://ipodcase.applegadgety.com/2011/05/the-roundabout-tapes-%e2%80%93-frameblast-aims-to-be-the-google-for-tv-and-video-archives-tctv/ The Roundabout Tapes – Frameblast aims to be the Google for TV and video archives (TCTV) « IpodCase

[...] for TV and video archives (TCTV) Continuing our series of interviews with companies in the “Silicon Roundabout” area of London (we’re calling this The Roundabout Tapes), we interviewed Clearer [...]
http://jetlib.com/news/2011/04/19/do-i-hear-50-million-this-bidding-war-is-about-tweetdeck%e2%80%99s-high-end-users/ Do I Hear $50 million? This Bidding War Is About Tweetdeck’s High-End Users | JetLib News

[...] and roundabouts. In this case, Silicon Roundabouts. For Tweetdeck holds a special place in the growing galaxy of London tech startups and news today that it is still ‘in play‘ as an acquisition target is [...]
http://jetlib.com/news/2011/04/20/killer-startups-in-europe-beckon-%e2%80%93-if-we-tighten-our-synapse-to-the-world/ Killer Startups In Europe Beckon – If We Tighten Our Synapse To The World | JetLib News

[...] short, if these three guys had done the same thing off Old Street/Silicon Roundabout, they may have extended that time frame from seven weeks to paying customers to ten, and they may [...]
http://eu.techcrunch.com/2011/06/24/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters valued at $200m after Spark Ventures sells half its stake

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m [...]
http://www.littlecanadalocal.com/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | Little Canada Local News

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $ 40m [...]
http://www.mankatolocal.com/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | Mankato Local News

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $ 40m [...]
http://www.weststpaullocal.com/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | West St. Paul Local News

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $ 40m [...]
http://infotech.colorinkjetprintcartridge.com/?p=3318 Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | c

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m recently. Moshi Monsters – used by seven to [...]
http://www.homeforsaleva.com/?p=2512 My Blog » Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m recently. Moshi Monsters – used by seven to [...]
http://tech.krantenkoppen.org/2011/06/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | Krantenkoppen Tech

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m [...]
http://www.bitmag.com/2011/06/24/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | Bitmag

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m [...]
http://www.earnfreemoneyonline.in/news/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | Earn Free Money Online

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m [...]
http://tech.voxi.org/?p=372 Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake » Techy Haven

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m recently. Moshi Monsters – used by seven to [...]
http://energizinglinks.wordpress.com/2011/06/25/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake/ Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake « LATEST NEWS – RUMOURS- GOSSIPS-SPORTS-ENTERTAINMENT ECT

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m recently. Moshi Monsters – used by seven to [...]
http://nuzarazzi.com/nuzblogs/techcrunch-blog-channel/moshi-monsters-valued-at-200m-after-spark-ventures-sells-half-its-stake Moshi Monsters Valued At $200m After Spark Ventures Sells Half Its Stake | NuzaRazzi

[...] means that Mind Candy is now one of the most valuable players in the London startup scene around Silicon Roundabout, after the sale of TweetDeck to Twitter for $40m [...]
http://techcrunch.com/2011/09/04/the-european-startup-summer-of-love-london-berlin-and-beyond/ The European Startup Summer Of Love – London, Berlin And Beyond | TechCrunch

[...] point for visitors from the Valley. It also has its own natural startup cluster in East London, or Silicon Roundabout (which we’ve been documenting in a series of films [...]
http://mylove4you.tk/new/is-it-love/the-european-startup-summer-of-love-%e2%80%93-london-berlin-and-beyond The European Startup Summer Of Love – London, Berlin And Beyond – My Love 4 You – My Love 4 You

[...] for visitors from a Valley. It also has a possess healthy startup cluster in East London, or Silicon Roundabout (which we’ve been documenting in a array of films [...]
http://eu.techcrunch.com/2011/09/28/google-buys-seven-floor-building-to-tap-london-talent/ Google Buys Seven Floor Building To Tap London Talent

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://london.fbcashbonuses.com/london/google-buys-seven-floor-building-to-tap-london-talent Google Buys Seven Floor Building To Tap London Talent | London

[...] of a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus for [...]
http://www.bitmag.com/2011/09/27/google-buys-seven-floor-building-to-tap-london-talent/ Google Buys Seven Floor Building To Tap London Talent | Bitmag

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://techfavs.com/tech-news/google-buys-seven-floor-building-to-tap-london-talent/ Google Buys Seven Floor Building To Tap London Talent | Tech Favs

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://techcrunch.com/2011/09/27/google-buys-seven-floor-building-to-tap-london-talent/ Google Buys Seven Floor Building To Tap London Talent | TechCrunch

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://3dmaxdomination.com/shwb-8/?p=293 Google Buys Seven Floor Building To Tap London Talent » shwb-8

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://startuphelp.us/?p=44092 Google Secures Seven Floor Building To Tap London Talent | Startup Help

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]
http://online-contact-management.info/2011/09/google-buys-seven-floor-building-to-tap-london-talent/ Google Buys Seven Floor Building To Tap London Talent « Online Contact Management « Online Contact Management

[...] a cluster of technology startups in East London. Hell, we’ve even made films about so-called Silicon Roundabout. But it wasn’t until the Prime Minister suddenly appeared in the area to declare it a focus [...]