London-based online restaurant reservations and marketing services company Livebookings says it has processed 1 million bookings for restaurants in a single month, marking the largest ever for the OpenTable rival.
In the same month the record was achieved (that would be March, 2011), Livebookings secured £6 million – or nearly $10 million – in a round of funding from existing shareholders, including VC firms Balderton Capital and Wellington Partners.
Livebookings essentially enables restaurants from all over the world to provide diners with a free online bookings service, manage those reservations and collect valuable customer data. In addition, the company enables restaurants execute online marketing campaigns to attract and retain their customers with promotions, deals and whatnot.
According to Livebookings CEO Colin Tenwick, restaurant reservations have increased by 92% compared to March 2010, helped by initiatives like Restaurant Weeks in Denmark and Sweden.
The company currently counts some 8,000 restaurant customers, including Gordon Ramsay Holdings, Tantris, Grill and Aquavit.
The company raised $28 million in multiple rounds over 2008 and 2009, which means the financing round announced today brings its total to a tasty $38 million.
