Posts mean prizes – ViewsHound to launch crowd-sourced news site with daily prize fund
by Steve O'Hear
on April 19, 2011

Posts mean prizes. That’s how ViewsHound, a new soon to launch crowd-sourced news site from the team behind digital publishing platform Publisha, is pitching its wares. It hopes that volunteers will be enticed to contribute by the chance to win cash for the best articles, photos and cartoons posted to the site.

Once ViewsHound launches on the 2nd of May, a prize pot of $120 will be up for grabs every day, split into $50, $30 and $20 prizes for the best posts, along with $10 for the photo of the day. In addition, there’s a “pre-launch prize fund” of $1,000 for material contributed before the actual launch.

As for what type of content they’re looking for, ViewsHound says that the focus will be on opinion and comment pieces, with Editor-in-Chief Ian Howlett hopeful that “many journalistic careers can be launched and sustained” by the site.

That said, it all sounds a little gimmicky to me as the motivation to write for free is often more about reaching an audience and the creative process itself. “Everyone who contributes can link their articles back to their blog and benefit from Viewshound’s traffic”, notes Howlett, although the site doesn’t have any traffic yet, of course.

And should ViewsHound begin to generate traffic and with it revenue or, eventually, exit, those volunteer writers who haven’t won cash prizes might well come to resent the lack of monetary reward or stop contributing to the site. After all, it wouldn’t be the first time that has happened.

Perhaps a better model would be simply to share revenue from the start, similar to Blottr.

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  • http://www.facebook.com/profile.php?id=36807571 Ian Howlett

    Thanks for an interesting article, Steve.

    When we were planning ViewsHound we considered prizes and straight-forward revenue sharing. We decided that we’d start with prizes because we can guarantee certainty in the amounts we pay out, so that authors know what they are aiming for. With revenue shares it’s not quite clear whether you’re going to make a lot of money or a penny here or there. Since we are still in the launch phase, in the short term (at least) prizes offer bigger payouts that we could achieve with revenue shares.

    As you mention in your article, some people are more attracted to gaining readership and driving people to their other sites in order to monetize, and other people are more interested in making money directly from their writing. At ViewsHound we hope that the model we are currently using can help people to achieve both of these aims.

    I’d be interested to know whether the TechCrunch community would prefer to write for a site that offered prizes or one that offered a straight revenue share?

    Ian, Editor in Chief, ViewsHound.

  • http://twitter.com/sohear Steve O’Hear

    Thanks for stopping by.

  • George

    It’s definitely an intriguing concept, and I wish you every luck. It adds a fun and competitive element to freelance journalism which is interesting.

    I’d just be worried that the prize-fund isn’t going to be big enough to attract writers and photographers of the quality and calibre you really need them to be in order to stand out and create a decent product every day.

    Would I enter a great set of interesting news pictures to Viewshound for the chance to win $10.00? No way. That’s not worth the energy of re-sizing an image let alone drawing a cartoon. And same with the articles. Is $50.00 – $20.00 (or 30-10 pounds, I see you guys are based in London) going to attract quality writers?

  • http://www.facebook.com/profile.php?id=36807571 Ian Howlett

    Well, we’re a start-up and not VC-backed (yet!), so we have to keep the prize fund manageable seeing as how we’re paying out prizes every day. We did consider having a prize every week rather than every day, which could make the prizes bigger, but we asked a few people and concluded that people would prefer a higher probability of winning a smaller prize, rather than a remote chance of winning a bigger prize.

    We do of course hope to increase the prize fund as fast as we can as we start to bring in revenues. This will involve awarding more prizes, and also making the prizes larger.

  • http://eu.techcrunch.com/2011/05/18/viewshound-introduces-revenue-sharing-for-its-crowd-sourced-news-site/ ViewsHound introduces revenue sharing for its crowd-sourced news site

    [...] Instead of just being in with a chance of winning a part of the site’s daily prize fund for the best articles, photos and cartoons contributed, in a move similar to UK competitor Blottr, users can now get a share of advertising revenue – I just hope they didn’t take my advice. [...]

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