Congratulations to the Financial Times. It’s taken them 10 days and three reporters to confirm our previous story that Microsoft and News Corp, along with plenty of other newspaper publishers, are in actual, formal discussions to encourage them to de-index from Google and will incentivise them with premium positions on the Bing search engine, revenue share and, in all likelihood, cold hard cash.
The interesting thing about this story is that it is typical old media. It says talks are at “an early stage” but doesn’t even mention the fact that we had cast iron information that the actual meeting took place on November 10.
Also: The FT also doesn’t link to our story – plus ca change. Why? because it’s an “article” not a blog post. As is usual with traditional media, articles very rarely link, while their blog posts (increasingly, but it’s a taken a while) do.
Apparently “the Financial Times has learnt that Microsoft has also approached other big online publishers”. Yes, we know. We listed them in our story: Associated Newspapers, Germany’s Axel Springer and publishers from Poland and Italy, among others. We even know the name of the man at Microsoft heading up the discussion: Microsoft’s Peter Bale, Executive Producer of MSN UK.
The FT has no other new information that hasn’t been previously reported.
I’m sure I’ll get accused of trying to score points, but that’s not my aim. And I have the utmost respect for my colleagues on the FT. But there is a serious point here.