Qwerly originally pitched itself as a ‘DNS for people’, not dissimilar to About.me. But in May it pivoted, shutting profiles in favour of doubling down on its growing API business which integrated its social data into CRM suites, customer support systems, email clients and address books. Other companies then used the data to personalize communications.

Now Qwerly has pivoted again – in the form of a sale to social intelligence provider Fliptop, Inc, based out of the US. The latter was Qwerly’s its largest competitor in Europe. Financials details of the transaction were not disclosed.

It seems like Tariq Krim, founder of the early ‘organise your digital life’ play that was NetVibes has been on a journey – a journey to tackling fundamental problems about our online life, like how to interface and organise it all. Seems like he just can’t let go of that idea. And the Atomico and Mangrove Capital backed Jolicloud has been an ambitious evolution of this, to create an apps-based interface to the cloud, as well as a Netbook OS, which 600,000 users responded to. But today Krim unveiled a major pivot for Jolicloud in the form of a new product which seems to bring all of that learning into a new place which very much speaks to the proliferation of social networks, photo apps and other services.

Social media analytics firm Socialbakers has acquired Social RSS, a popular feed reader app for Facebook. The deal follows on the heels of the company’s earlier acquisition of Checkfacebook.com, which was completed last month. Looks like they’re putting that $2 million they just raised to work.

The company, which says it’s already profitable, is also announcing support for the Google+ service (in addition to previously supported social platforms like Facebook, Twitter and LinkedIn).

We hear Radionomy, which provides a platform for creating and broadcasting online radio stations here in Europe, is out raising a $15 million round of funding with the help of French investment bank Bryan Garnier.

The financing round is expected to close later this year.

Voting in The Europas Awards has gone live. Held annually, The Europas are the main European Awards for early stage Internet and Mobile technology startups. The are selected by a combination of an expert Advisory Board (which changes every year) and voting by the industry itself. The whole thing comes together on a special awards night in London, on November 17.

Of course, out of the sheer need to filter the thousands of people in tech startups across Europe, the Awards can’t cover every single startup and entrepreneur. But what you see below are the ones this year’s Board picked out as representing the best new early stage startups in Europe, and the people making it all happen.

Everyone here is a winner already. Not a single company or person here is not amazing at what they do already. But in the end, there is always a filter. So this is your chance to feed in your choices for the best in Europe. From this will come the final finalists for the awards on November 17 in London. Voting ends on November 1st. You can vote only once in each category. So get voting!

Zingaya, a Russian VOIP startup HQ-in London has raised $1.15 million in a Series A funding. Investors include Esther Dyson and Russian private investors. I one “Untitled Venture Capital Company”. I kid not. Zingaya, founded in 2009 by the three young Russian geeks who previously developed flaphone, a web-based VOIP app, is effectively a click-to-call service aimed at support calls for e-commerce sites. They are by no means the only player in this market but are getting traction with customer at a reasonable click with over 100 paying customers including the largest Russian payment system – Qiwi, and major Russian airline S7 Airlines.

English turned out to be an official language at IDCEE, which took place over the past two days in Kiev, Ukraine. The conference organizers proved to have what it takes to challenge Startup Week Vienna and How to Web to become the leading eastern European startup conference.

Familiar faces seen at Startup Week Vienna were pitching at IDCEE competition. Four finalists made it to the final, and the jury was asked to rate the finalists. Here is the result.

Telecommunications has moved to the cloud, inevitably. We have a tele-cloud in East London now, where Twilio has opened its first office outside the U.S. today. The reason I’m excited about this is that telephony infrastructure in the cloud is as technically simple as economically cheap. Sounds good, doesn’t it?

Twilio, as you might know, is a simple API for developers that allows them to integrate phone calls, text messages and IP voice communications into their phone applications. Through that it has becomes something of an enabling layer on top of telecommunications, allowing for innovation in the field. One of the key things about Twilio is its simplicity. Developers with no background in telecom whatsoever can build sophisticated applications using their existing skills faster than you can say API. Well, pretty fast anyway – airbnb built their Voice Connect service on top of Twilio in 48 hours.

Targeted advertising goes real-time: Onsite targeting solutions provider Cognitive Match has teamed up with independent advertising technology company Adnetik to increase the effectiveness of online campaigns.

The partnership builds on Adnetik’s Audience Investment Management (AIM) system for display advertising and enhances its capabilities through combination with Dynamic Creative Targeting™. While AIM helps advertisers to buy targeted display ads on an impression by impression basis, this collaboration places the solution in a real-time environment. It provides a dynamic creative solution that is capable of targeting different elements of creative for each user. The goal is to maximise user engagement and increase the effectiveness of online campaigns.

The ticketing industry’s arguably most disruptive start-up Eventbrite has today opened the doors of its London office. This is the first international expansion of the U.S. based business and they’re only just getting started.

The event platform has passed one milestone after another in the past two years as ticket gross sales jumped up to $400 million in December 2010 from $100 million in January 2009. Up to this expansion Eventbrite was used in 147 countries and has issued nearly 40 million tickets since it was founded in 2006. A recent Series E round of funding worth $50 million will be used to aim for bigger events, invest in mobile products and build more analytics and social media tools.